Product Review

Our product is an anti-aging skin care product. Its main feature is that it
removes
wrinkles caused by the passing age on the skin. Pond’s, which is a brand of
Unilever, is one of the world’s most renowned and trusted names in beauty
products

Brand Name: -
The name of product is “PONDS AGE MIRACLE”
 Pond's Age Miracle:
The anti ageing line with breakthrough technology is bringing about miracles in
countries across Asia with its promise of visible reduction in wrinkles and age spots in
just seven days*. Its "7 day challenge with Money back guarantee" invites consumers to
select Pond's counters throughout the country to buy the Pond's Age Miracle day cream
(50ml).Consumers can try the product and if unsatisfied with the results then they can
return the cream and get their money back**.

In the anti ageing market category, this 7 day challenge campaign is a truly unique
offering from Ponds age miracle, something that has never been done before. It
underscores the strong belief that Ponds has in its revolutionary anti ageing line to
deliver effective results for the woman.

The power ingredient behind Pond's age miracle is CLA - Conjugated Linoleic Acid - a
natural, non-irritant first discovered by Pond's in 1996. For the past 9 years, this wonder
ingredient was intensively researched by Ponds Institute, to make it suitable for Asian
skin. CLA helps reverse the signs of aging by stimulating the production of skin repair
from deep within the layers of the skin. It is the key that opens the door to younger,
radiant and more youthful-looking skin. .

In short, CLA kick starts the skin to become active again and repairs skin where the
core aging processes have occurred. CLA helps reduce the appearance of age spots,
outer cells are rejuvenated whilst the renewal rate of new baby skin cells increases. It
also combats fine lines and deep-seated wrinkles and the support network to skin
provided by collagen, decorin and elastin are enhanced, providing a better cushion for
the skin's surface.

what are the 7 signs of skin aging? Skin aging usually involves:

Wrinkles and Fine Lines: According to many dermatologists, wrinkles and

fine lines happen when the natural repair and recover from environmental
damage, such as UV rays and tobacco, is significantly reduced due to the
years of exposure and aging. This causes a slowdown in collagen
production, resulting in a less supple skin texture.
Age Spots: A result of over exposure to solar rays as well as the depletion
of our natural capability to recover from environmental damages.
Uneven Skin Tone: One of the most common type of skin aging, uneven
skin tones are commonly the cause of the decrease of the production of the
natural pigment of the skin and the melanin through the passage of time.
Similar to wrinkles and fine lines, this might also be the cause of the
demand of our natural capability to repair and recover from environmental
damage.
Visible Pores: Another sign of skin aging which develops over time.
Dry Skin: This is usually the cause of dehydration, again a sign of aging,
that turns the skin dry and rough. Another cause is the slowing of the rate
of metabolism leading to a dull, dry appearance.
Thinner Skin Texture: This is usually because of essential nutrients
becoming depleted, a consequence of the passage of time, which will
gradually loose its elasticity.
Dull Skin: This is usually due to the demand of luminosity, an effect
caused by the diminution of the hormonal activity, causing it look dull.

Creative :
Story board:
the whole story and the thinking behind the advertisement is based on working women and how they
go about working indoors and outdoors. Since the target is working women then it would be seen that
the working women starts talking about what and how is her skin is effected by all the things that are in
the air. The outdoor work does expose her skin to the sunlight plus all the dirt that comes with it.
Secoundly the indoor work is exposing her skin to lights and also loads of makeup as well. The
advertisement focuses on all the above mentioned factors and the lady in the advertisement does talk
about it and tell the viewer what she goes through daily in her profession.
The advertisement does also focus on the outdoor shooting and she is seen strolling in the open with all
the technical staff and the team where she is reporting for her channel.
Then the lady is also seen in the studios where she is the newscaster but before she is on air she is
exposed to heavy makeup and also then the lights before she is aired. The whole studio enviorment is
shown in the advertisement and also shows everything from preparation to the on air time.
The lady is then shown saying that even though she is exposed to each and every thing from heavy
makeup and also the outside dirt and sunlight she has a solution to it. She has a tendency towards the
skin wrinkles and also her skin looking a bit down and not glowy which is a demand in her profession.