GREEN MARKETING

presented by;
NEELAM GHILDIYAL
MBA 1st {sem}
 “GREEN MARKETING REFERS TO PROCESS OF
SELLING PRODUCT OR SERVICES BASED ON THEIR
INVIRONMENTAL BENEFITS.”

ALSO KNOWN AS:

 ENVIRONMENTAL MARKETING
 ECOLOGICAL MARKETING
 ECO-MARKETING
ACCORDING TO THE
AMERICAN MARKETING
ASSOCIATION ,GREEN
MARKETING IS THE
MARKETINGOF PRODUCTS
THAT ARE PRESUMED TO BE
ENVIRONMENTALLY SAFE.
WHY GREEN MARKETING
 AS RESOURCES ARE LIMITED AND HUMAN
WANTS ARE UNLIMITED.

 UTILIZE THE RESOURCES EFFCIENTLY

WITHOUT WASTE AS WELL AS TO ACHIVE THE
ORGANIZATION’S OBJECTIVE

 TO REDUCING DETRIMENTAL IMPACT OF

PRODUCTS AND THEIR CONSUMPTION AND
DISPOSAL ON ENVIRONMENT.
EXAMPLES
INTRODUCTION OF CNG IN DELHI

REVA CAR ;ENERGY SAVING CAR.

 NIKE IS THE FIRST, AMONG THE SHOE
COMPANIES TO MARKET ITSELF AS GREEN

 MCDONALD’S BAGS & NAPKIN.

 ECO FRIENDLY CLEANING PRODUCTS

PATH TO GREENNESS
GREEN MARKETING INVOLVES FOCUSING ON
PROMOTING THE CONSUMPATION OF GREEN
PRODUCTES.

COMPANIES WHICH EMBARK ON GREEN

MARKETING SHOULD ADOPT THE FOLLOWING
PRINCIPLES IN THEIR PATH TOWARDS
“GREENNESS”

ADOPT NEW TECHNOLOGY /PROCESS OR

MODIFY EXISTING TECHNOLOGY/PROCESS SO
AS TO REDUCE ENVIRONMENT IMPACT.
 USING MORE ENVIRONMENT-FRIENDIY RAW
MATERIALS AT THE PRODUCTION STAGE
ITSELF.

EXPLORE POSIBILITIES OF RECYCLLING OF THE

USED PRODUCTS . SO THAT BE TO OFFER
SIMILAR OR OTHER BENEFITS WITH LESS
WASTAGE.
GREEN BUSINESS IDEAS.
Recycling Business...from shops to art
galleries, and scrap metal dealers the ability
to reuse and recycle . It's a business
opportunity only limited by your imagination.

Green Shopping Bags..... More and more

people are buying reusable cloth or heavy
duty recycled plastic bags the artwork for
these bags, the manufacturing, and design
are all open and growing opportunities for
small and medium size businesses alike
 Recycled Furniture.....This is a great green
business if you really want to make a huge
impact on the environment. It is the furniture
and construction industries that account to
much of the destruction of the forests. From
using old couches to make new ones to
redesigning a huge oak table into 2 smaller
ones this has a lot of possibilities for
craftsman and retailer alike.
EFFECTIVE GREEN MARKETING
BEING GENUINE ………

YOU ARE ACTUALLY DOING WHAT YOU

CLAIM TO BE DOING IN YOUR GREEN
MARKETING CAMPAING.

THE RAST OF YOUR BUSINESS POLICIES ARE

CONSISTENT WITH WHATEVER YOU ARE
DOING IS ENVIRONMENT FRIENDLY.
EDUCATING YOUR CUSTOMER ……….

GIVING YOUR CUSTOMR AN

OPPORTUNITY TO PARTICIPATE….

SHOW THEM WHAT NEED TO BE DONE

GREEN CONSULTING.
4PS IN GREEN MARKETING
PRODUCT
PRICE
PLACE
PROMOTION

ADDITIONAL PS…
PEOPLE
PLANET
PROFIT
BENEFITS :
 IT ENSURES SUSTAINED LONG-TERM GROWTH
ALONG WITH PROFITABILITY.

 IT SAVES MONEY IN THE LONG RUN THOUGHT

INITIALLY THE COST IS MORE.

 MOST OF THE EMPLOYEES ALSO FEEL PROUD

AND RESPONSIBLE TO WORKING FOR AN
ENVIRONMENTALLY RESPONSIBLE COMPANY.