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Data Analyst

Report Submitted for the Partial Fulfillment of PGDM Programme.

SOIL SCHOOL OF BUSINESS DESIGN, MANESAR, GURGAON

2019-21

Submitted by Submitted To

Name Swati Tiwari Name Dr. Smitha Girija

Roll No 2021PGDM020

Data Analyst
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CERTIFICATE
To whomsoever concerned

This is to certify that Swati Tiwari from Batch of 2019-21 has successfully completed the
Summer Internship Program (SIP) at Peacock Solar in Data Analytics from May to July.

The internship is a partial fulfilment of the PGDM Program requirements of SOIL School of
Business Design, Manesar Campus, Gurugram (HAR)

Signature of Company mentor:

Name: Sweta Singh
Company name: Peacock Solar
Designation:
Date:
Place:
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DECLARATION
To whomsoever concerned

I, Swati Tiwari having roll no 2021PGDM020 from SOIL School of Business Design Batch of
2019-21, have completed my summer internship project at Peacock Solar from May to July
with the project title Data Analytics towards partial fulfilment for the PGDM program of SOIL
School of Business Design, Manesar Campus, Gurugram (HAR)

I declare that this is my original work guided by my faculty mentor and corporate mentor.

Signature of the student: Swati Tiwari

Full Name: Swati Tiwari
Place: Gurgaon
Date:05/07/2020
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ACKNOWLEDGEMENT

“No Project is ever a work of only one person and this one is no exception”

This project is the product of many hands, and countless hours from many people. My thanks
go out to all those who helped, whether through their comments, feedback or suggestions,
which also helped me in doing a lot of research and I came to know about so many new things
this project
It gives me immense pleasure to express my deep sense of gratitude to Dr. Smitha Girija
(Faculty mentor for sip) for her valuable guidance, constant supervision and above all her
continuous encouragement & support during the tenure of this project.
Sincere thanks to my project mentor Miss. Sweta Singh (Company HR) who helped me to work
under this project, I am grateful to her for conducting and briefing timely meetings for
assigned tasks.
Lastly, no words could adequately convey my heartfelt thanks to the family members and
friends who indirectly co-operated with me.
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Table of Contents
Certificate ................................................................................................................................................2
Declaration...............................................................................................................................................3
ACKNOWLEDGEMENT .......................................................................................................................4
Executive Summary .................................................................................................................................8
Purposes of the report ...............................................................................................................8
Scope of the report ...................................................................................................................8
CHAPTER 1 – BACKGROUND ..........................................................................................................10
INDUSTRY OVERVIEW .................................................................................................................10
Market Size ........................................................................................................................................11
Government initiatives.......................................................................................................................11
Strategies for Solar Businesses ..........................................................................................................11
Major Players:....................................................................................................................................12
SOLAR ENERGY INDUSTRY IN INDIA ......................................................................................12
Robust Demand .................................................................................................................................12
Competitive Advantage .....................................................................................................................13
Increasing Investments ......................................................................................................................13
Policy Support ...................................................................................................................................13
PORTER FIVE FORCES ..................................................................................................................13
PESTEL ANALYSIS ........................................................................................................................14
Political Factors .............................................................................................................................14
Economic Factors ..............................................................................................................................14
Social Factors.....................................................................................................................................15
Technological Factors........................................................................................................................15
Environmental Factors .......................................................................................................................16
Legal Factors .....................................................................................................................................16
COMPANY OVERVIEW .....................................................................................................................17
INTRODUCTION TO PEACOCK SOLAR .....................................................................................17
PEACOCK SOLAR VISION ............................................................................................................17
ABOUT PEACOCK ..........................................................................................................................17
MILESTONES ..................................................................................................................................17
SERVICES PROVIDED BY PEACOCK TO ITS CUSTOMERS ...................................................17
Their services:....................................................................................................................................18
CLIENTS OF PEACOCK SOLAR ...................................................................................................18
SUPPORTERS LIST .........................................................................................................................18
MANAGEMENT TEAM (CORPORATE) .......................................................................................18
SWOT ANALYSIS ......................................................................................................................21
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Project Background ...........................................................................................................................22

CHAPTER 2 – PROJECT OBJECTIVES .............................................................................................24
Project Objectives ..............................................................................................................................24
Projects and its Significance ..............................................................................................................24
Personal learning goals ......................................................................................................................27
CHAPTER3- PROJECT METHODOLOGY ........................................................................................28
Secondary Research ...........................................................................................................................28
Task1..................................................................................................................................................28
Approach............................................................................................................................................28
Technical approach ............................................................................................................................28
Resources ...........................................................................................................................................28
Task2..................................................................................................................................................29
Approach............................................................................................................................................29
Task 3.................................................................................................................................................30
Approach............................................................................................................................................30
Task 4.................................................................................................................................................32
Approach............................................................................................................................................32
Task 5.................................................................................................................................................32
Chapter 4 Findings/Analysis/Conclusion ..............................................................................................33
Analysis .............................................................................................................................................33
Task1..................................................................................................................................................33
Task2..................................................................................................................................................33
HOW TO INCREASE TELEMARKETING EFFICIENCY? ..........................................................33
HOW TO INCREASE SALES EFFICIENCY..................................................................................34
Task3..................................................................................................................................................34
Dependents parameters for the leads .................................................................................................34
Task4..................................................................................................................................................35
1.NET METERING ...........................................................................................................................35
Capacity .........................................................................................................................................35
Ownership options .........................................................................................................................35
Billing Mechanism.........................................................................................................................35
Others.............................................................................................................................................35
2.SUBSIDY .......................................................................................................................................35
3.LOAN AVAILABILITY ................................................................................................................35
Task 5.................................................................................................................................................35
Findings .............................................................................................................................................36
Task2..................................................................................................................................................36
Telemarketing ................................................................................................................................36
Sales ...............................................................................................................................................36
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Task 3.................................................................................................................................................37
Dependents parameters ..................................................................................................................37
Task 4.................................................................................................................................................37
State-wise solar policy Findings ....................................................................................................37
Task 5.................................................................................................................................................37
Conclusion .........................................................................................................................................38
Chapter 5 – Learnings and future scope ................................................................................................39
Personal Learning ..............................................................................................................................39
Personal growth .................................................................................................................................39
Additional learning ............................................................................................................................40
References..............................................................................................................................................41
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Executive Summary

Purposes of the report

The purpose of this report is to expansion of business region wise.

Scope of the report

The internship scope of the report are as follows:

• To analyse given data by the company for expanding their business in different states.
• Learning on the collection of data fetching with the help of web scraping and python.
• Prepared a 250 start-up company data set and delivered it to the management for internal
activity.
• Analysis on telemarketing Dataset given the company to increase efficiency of
telemarketing team.
• Understanding the data set carefully to give an accurate prediction of the exact problems
defined by management.
• Understanding about dataset by using excel
• Analysis of customer denial reason for their solar product.
• Understanding on data that after showing interest, not agreed to purchase.
• To know the potential market in urban & semi-urban areas.
• To know the demand according to city wise.
• To identify the loopholes in company existing strategy.
• To identify the right customer of the product.
• Shown interest by a customer but not available on scheduled time.
• understanding the sales data after telemarketing.
• Ask to schedule final meeting with a salesperson but did not purchase the product
• Reason to check for denial
• To do Analysis for city wise to catch the weakest point for the company

Large corporations have taken a leadership role in procuring renewable energy around the globe.
Many have publicly pledged to reach 100 percent renewable energy in the next two decades or sooner
through programs such as RE100 and the Renewable Energy Buyers’ Alliance. Some of these
organizations have already surpassed the halfway mark in achieving those goals. What is clear is that
the train has left the station: Renewable energy is vital for corporations, and corporate procurement
now rivals policy as a driver of growth in the sector.

These large enterprises have pioneered many means of procuring renewable energy, and their
methods and goals have been documented in numerous publications and public forums. However,
what has largely been missing from these discussions is how mid-cap and small corporations are
approaching the procurement of renewable energy. Do they have the same drive as their larger
counterparts? What motivates or disincentivizes them? Do they require new contracts and structures
and ways of purchasing electricity from renewable sources?
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Major findings

• Large corporations around the world are demanding renewable energy on a scale that few
anticipated. While several large US multinational corporations, particularly those in the information
technology sector, are at the forefront of the green power movement, corporate procurement of
renewables is virtually a universal trend.

• Corporate interest in green power is not limited to large enterprises. Internationally, an array of
small and mid-cap companies is also procuring renewable energy and setting ambitious carbon
reduction goals.

• There are several reasons why companies of all sizes are taking a keen interest in procuring
renewable energy. As one might expect, economics is a significant driver. Solar and wind power are
now cost-competitive with electricity generated from fossil fuels in many areas of the world.
• Technology companies with large data centers and big-box retailers with hundreds of stores were
the early movers in procuring renewable energy, followed by consumer-facing companies whose
brands were closely associated with sustainability.

• While large companies are paving the way to successful corporate procurement of
renewable energy, the next wave of smaller commercial and industrial customers is following
close behind. Utilities that do not address this segment could cede a tremendous growth
opportunity to their competitors or possibly risk disintermediation.

The study begins by discussing the renewable energy scenario. The second chapter describes
in detail the project scenario in which there are details of project tasks. The third chapter
describes in detail about the project methodology scenario in which it is shown that about
the aim and approach of every individual task of the internship.

The Fourth chapter describes in detail the findings, analysis, and conclusion of the project and
the fifth chapter is having the content of personal learning, growth, and additional learning.
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CHAPTER 1 – BACKGROUND

INDUSTRY OVERVIEW

Indian was ranked fourth in wind power, fifth in solar power and fifth in renewable power
installed capacity as of 2018. India ranked third in EY Renewable Energy Country Attractive
Index 2019. Installed renewable power generation capacity has increased at a fast pace over
the past few years, posting a CAGR of 17.33 per cent between FY14–FY20. Power generation
from renewable energy sources in India reached 127.01 billion units (BU) in FY20. The
renewable energy will account for 55 per cent of the total installed power capacity by 2030.
As on April 30, 2020, the installed renewable energy capacity stood at 87.26 GW, of which,
solar and wind comprised 34.81 GW and 37.74 GW, respectively. Biomass and small hydro
power constituted 9.86 GW and 4.68 GW, respectively. By December 2019, 15,100
megawatts (MW) of wind power projects were issued, of which, projects of 12,162.50 MW
capacity has already been awarded. As of in 2019, India installed 7.3 GW of solar power
across the country, establishing its position as the third-largest solar market in the world.
The Ministry of New and Renewable Energy under the supervision of the Government of
India has formulated an action plan to achieve a total capacity of 60 GW from hydro power
and 175 GW from other RES by March 2022, which includes 100 GW from solar power, 60
GW from wind power, 10 GW from biomass power and 5 GW from small hydro power. The
Government plans to establish renewable energy capacity of 500 GW by 2030. This is
proving to be the major thrust for the sector as the market players have enough incentive to
move to clean source. The Government is aiming to achieve 225 GW of renewable energy
capacity by 2022, much ahead of its target of 175 GW as per the Paris Agreement. Under
Union Budget 2019-20, the Government allocated Rs 4,272.16 crore (US$ 611.26 million) for
grid-interactive renewable energy schemes and projects, and Rs 3,004.90 crore (US$ 416.48
million) for the development of solar power projects, including grid-interactive, off-grid and
decentralized categories. A total of 42 solar parks were approved to come up by May 2019.
As India looks to meet its energy demand on its own, which is expected to reach 15,820
TWH by 2040, renewable energy is set to play an important role. By 2030, renewable
sources are expected to help meet 40 per cent of India’s power needs.
India has been building a solar power plant in Rajasthan since 2019, which will be the
world’s largest with a capacity of 2,255 MW. India plans to add 30 GW of renewable energy
capacity along deserts on its western border of Gujarat and Rajasthan. Investment of
around Rs 36,729.49 crore (US$ 5.26 billion) was made by private companies to generate
renewable energy during April-December 2019.
The renewable energy space in India has become very attractive from investors’ perspective
as it received FDI inflow of US$ 9.1 billion between April 2000 and December 2019.
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Market Size

As of February 2020, the installed renewable energy capacity is 86.75 GW, of which solar,
respectively. Off-grid renewable power capacity has also increased with a potential capacity
of 363 gigawatts (GW) and with policies focused on the renewable energy sector, Northern
India is expected to become the hub for renewable energy in India.

Government initiatives

Some initiatives by the Government of India to boost the Indian renewable energy sector
are as follows:

• India plans to add 30 GW of renewable energy capacity along a desert on its western
border such as Gujarat and Rajasthan.
• Delhi government decided to shut down thermal power plant in Rajghat and develop
it into 5,000 KW solar park
• Rajasthan government in Budget 2019-20 exempted solar energy from electricity
duty and focuses on the utilization of solar power in its agriculture and public health
sectors.
• A new Hydropower policy for 2018-28 has been drafted for the growth of hydro
projects in the country.
• The Government of India has announced plans to implement a US$ 238 million
National Mission on advanced ultra-supercritical technologies for cleaner coal
utilization.
• The Ministry of New and Renewable Energy (MNRE) has decided to provide custom
and excise duty benefits to the solar rooftop sector, which in turn will lower the cost
of setting up as well as generate power, thus boosting growth.
• The Indian Railways is taking increased efforts through sustained energy efficient
measures and maximum use of clean fuel to cut down emission level by 33 per cent
by 2030.

Strategies for Solar Businesses

With the increasing competition and increasing FDI, players in the solar sector have started
bidding at lower prices with solar tariffs reaching record low of INR 2.44 per unit in May
2017. Power Purchase Agreements with states have become important part of the project
cycle for Indian companies
Electricity to all has become a major thrust area for Government of India. This includes
households and villages and slums which are not currently a part of the grid or centralized
distribution. Selco Solar Pvt Ltd started installing solar panels in slums which were not
connected to the grid as a pilot project in 2008 and has since expanded into other states as
well. They have also used standardized financial packages to get the slum people move from
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kerosene to solar power.

Major Players:
• Avion Power
• KENBROOK SOLAR:
• SUNTRON ENERGY:
• solar panel installation
• Enfrosun Power
• AP Greens Solar INC
• Synergy Wave System LLP
• LOOM SOLAR

SOLAR ENERGY INDUSTRY IN INDIA

India, one of the fastest under developing country, its population is second in world and first
in term of density. In last thirty year, there is boom in power sector with formation of NTPC,
NHPC 2003 ACT, allowing private player to invest in generating sector change whole picture
70% of electricity generation is depend upon coal. Coal is limited and demand of energy
generation rising day by day It is needed to change the electricity generation pattern.
Nuclear and Hydro generation may come in picture in future Need to invest in renewable
form of energy for sustainable growth.

In 1981, Government of India (GOI) established a “Commission for Additional Source of

Energy” under the Department of Science and Technology. It objective to make policy and
structure to support R&D in renewable sector In 1982, Commission was re formulated with
status of Department called “Department of Non-Conventional Sources” Again in 1992, it
was upgraded and known as “Ministry of Non-Conventional Energy” Further renamed as
Ministry of New and Renewable Energy (MNRE).

India have a huge potential of renewable energy resources and from past few year due to
government involvement there is sudden growth in Renewable sector
Prospect of renewable energy are steadily improving in India with better future
The strategy for achieving these enhanced goals will mainly depend on the active
participation of all players i.e. from government agencies to NGO’s, from manufactures to
R&D institutions, from financial institution to developers and of course a new breed of
energy entrepreneurs.

Robust Demand

India has relatively low per capita energy and electricity consumption. It was one third of
the world average in 2015-16.
As the economy grows the electricity consumption is projected to reach 15,280 TWh in 2040
from the 4926 TWh in 2012. Most of this demand would come from the growth in the
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buildings, industry, and transport sectors.

Competitive Advantage

India receives about 300 days of sunshine in a year. This makes it a perfect candidate to
harness the solar power available. India also has a large hydro power potential which is
being explored in the north-eastern states of the country.
Coupled with regular solar auctions and new government mega projects like solar parks, the
setup and financing costs have come down significantly in the past two years.

Increasing Investments

Non-conventional energy received FDI inflow of US$ 5.85 billion between April 2000 and
June 2017 with US$ 1.77 billion out of this coming in from April 2014 to September 2016
With government’s ambitious green energy targets, the sector has become quite attractive
for both foreign and domestic investors.

Policy Support

Indian government aims to achieve 175 GW of renewable energy by 2022

Because of the immense support from government, India has ranked 2nd in the ‘Renewable
Energy Country Attractiveness Index 2017’.
The aim of the government to electrify all villages by 2018, also a boon for the power sector.
India also had highest ever capacity addition in renewable energy in 2016-17.

PORTER FIVE FORCES

Competitive Rivalry (Low):

Low – As the sector is relatively new and players are still establishing themselves in the
industry; the sector has still not reached the stage of competition. Therefore, competitive
rivalry is quite low
Threat of New Entrants (Low):
Low – Threat of new entrants is low as the cost of generating renewable energy is very high.
for example: the cost of setting up a windmill or a solar panel etc; which makes entry of new
players highly difficult.
Substitute Products (High):
High – Threat of substitutes is going to remain high if other non-renewable sources of
energy remain cost-effective.
Bargaining Power of Suppliers (Medium):
Medium – Bargaining power of suppliers is medium as it is a relatively niche sector and the
suppliers are therefore limited, so they enjoy some bargaining power. But the power is not
too high as the order value is too high.
Bargaining Power of Customers (High):
High – Bargaining power of buyers is high as the cost of switching to a non-renewable
energy source is low, and customers will easily switch if they find another cheaper source of
energy.
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PESTEL ANALYSIS
Political Factors

Political factors play a significant role in determining the factors that can impact Solar
energy groups for long term profitability in a certain country or market. Peacock Solar Firm
is operating in Solar installation Services across India in selected states and expose itself to
different types of political environment and political system risks. The achieve success in
such a dynamic solar Services industry across various countries is to diversify the systematic
risks of political environment. Peacock Solar Firm can closely analyses the following factors
before entering or investing in a certain market.

• Political stability and importance of Oil & Gas Refining & Marketing sector in the
country's economy.
• Risk of military invasion
• Level of corruption - especially levels of regulation in Basic Materials sector.
• Bureaucracy and interference in Oil & Gas Refining & Marketing industry by
government.
• Legal framework for contract enforcement
• Intellectual property protection
• Trade regulations & tariffs related to Basic Materials
• Favored trading partners
• Anti-trust laws related to Oil & Gas Refining & Marketing
• Pricing regulations – Are there any pricing regulatory mechanism for Basic Materials
• Taxation - tax rates and incentives
• Wage legislation - minimum wage and overtime
• Work week regulations in Oil & Gas Refining & Marketing
• Mandatory employee benefits
• Industrial safety regulations in the Basic Materials sector.
• Product labelling and other requirements in Oil & Gas Refining & Marketing

Economic Factors

The Macro environment factors such as – inflation rate, savings rate, interest rate, foreign
exchange rate and economic cycle determine the aggregate demand and aggregate
investment in an economy. While microenvironment factors such as competition norms
impact the competitive advantage of the firm. Peacock Solar Firm can use country’s
economic factor such as growth rate, inflation & industry’s economic indicators such as Oil
& Gas Refining & Marketing industry growth rate, consumer spending etc to forecast the
growth trajectory of not only --sector name -- sector but also that of the organization.
Economic factors that Peacock Solar Firm should consider while conducting PESTEL analysis
are –
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• Type of economic system in countries of operation – what type of economic system

there is and how stable it is.
• Government intervention in the free market and related Basic Materials
• Exchange rates & stability of host country currency.
• Efficiency of financial markets – Does Peacock Solar Firm needs to raise capital in
local market?
• Infrastructure quality in Oil & Gas Refining & Marketing industry

• Comparative advantages of host country and Basic Materials sector in the country.
• Skill level of workforce in Oil & Gas Refining & Marketing industry.
• Education level in the economy
• Labor costs and productivity in the economy
• Business cycle stage (e.g. prosperity, recession, recovery)
• Economic growth rate
• Discretionary income
• Unemployment rate
• Inflation rate
• Interest rates

Social Factors

Society’s culture and way of doing things impact the culture of an organization in an
environment. Shared beliefs and attitudes of the population play a great role in how
marketers at Peacock Solar Firm will understand the customers of a given market and how
they design the marketing message Oil & Gas Refining & Marketing industry consumers.
Social factors that leadership of Peacock Solar Firm should analyze for PESTEL analysis are -

• Demographics and skill level of the population

• Class structure, hierarchy, and power structure in the society.
• Education level as well as education standard in the Peacock Solar Firm ’s industry
• Culture (gender roles, social conventions etc.)
• Entrepreneurial spirit and broader nature of the society. Some societies encourage
entrepreneurship while some don’t.
• Attitudes (health, environmental consciousness, etc.)
• Leisure interests

Technological Factors

Technology is fast disrupting various industries across the board. Transportation industry is
a good case to illustrate this point. Over the last 5 years the industry has been transforming
fast, not even giving chance to the established players to cope with the changes. Taxi
industry is now dominated by players like Uber and Lyft. Car industry is fast moving toward
automation led by technology firm such as Google & manufacturing is disrupted by Tesla,
which has stated an electronic car revolution.
A firm should not only do technological analysis of the industry but also the speed at which
technology disrupts that industry. Slow speed will give more time while fast speed of
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technological disruption may give a firm little time to cope and be profitable. Technology
analysis involves understanding the following impacts –

• Recent technological developments by Peacock Solar Private Firm competitors

• Technology's impact on Service and product offering
• Impact on cost structure in Financial Services industry
• Impact on value chain structure in Financials sector
• Rate of technological diffusion

Environmental Factors

Different markets have different norms or environmental standards which can impact the
profitability of an organization in those markets. Even within a country often states can have
different environmental laws and liability laws.

Before entering new markets or starting a new business in existing market the firm should
carefully evaluate the environmental standards that are required to operate in those
markets. Some of the environmental factors that a firm should consider beforehand are –

• Weather
• Climate change
• Laws regulating environment pollution
• Air and water pollution regulations in Oil & Gas Refining & Marketing industry
• Recycling
• Waste management in Basic Materials sector
• Attitudes toward “green” or ecological products
• Endangered species
• Attitudes toward and support for renewable energy
•

Legal Factors

In India, the legal framework and institutions are not robust enough to protect the
intellectual property rights of an organization. A firm should carefully evaluate before
entering such markets as it can lead to theft of organization’s secret sauce thus the overall
competitive edge. Some of the legal factors that Peacock Solar private Firm leadership
should consider while entering a new market are –

• Anti-trust law in Oil & Gas Refining & Marketing industry and overall, in the country
Discrimination law
• Copyright, patents / Intellectual property law
• Consumer protection and e-commerce
• Employment law
• Health and safety law
• Data Protection
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COMPANY OVERVIEW
INTRODUCTION TO PEACOCK SOLAR

Peacock Solar is an IIT-ISB alumni backed venture which provides high quality, hassle-free
solar installation at lowest cost and highest reliability. To thrive in times of urbanization, we
tend to focus on the instant gratification of our needs. We at Peacock Solar-residential
rooftop solar company, aspire to meet your energy needs sustainably. Peacock Solar a
residential rooftop solar company, aspire to meet your energy needs sustainably.

PEACOCK SOLAR VISION

Peacock Solar aims to get every Indian household access to clean energy via residential solar
through effective financing and installation.

ABOUT PEACOCK

Peacock Solar was born out of the vision to empower India’s 50 million households with
access to clean energy. Peacock solar leverages data analytics and innovative finance to
make solar affordable and reliable for homeowners across the country. We offer highest
quality of technical expertise in our end-to-end suite of solar panel installation services. We
are proud to be recognized by Climate Finance Lab as one of the top 9 global ideas for
sustainable development in 2018 cycles and funded by UNICEF to further our vision of
getting solar at every home.

MILESTONES

Founders Name Aniketm Baheti, founded in 2017, deals in giving services to the customers
with size of 1726 employees

SERVICES PROVIDED BY PEACOCK TO ITS CUSTOMERS

• COMMERCIAL EQUIPMENT
• HOME APPLIANCEMILITARY PRODUCTS
• INNOVATIONS AND RESEARCH
• DEVELOPMENT IDEAS
• TECHNICAL DEVELOPMENT
• REALIZATION OF PROJECTS
• PROJECTS ADVERTISING
• PROJECTS INSTALLATION
• TECHNICAL SUPPORT
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Their services:

• Hassle-free solar loans for Commercial, Industrial & Retail customers

• Collateral free & customized loan options available with minimal down payment
• Solar loans available through Peacock Solar & our financing partners
• Solar Installation
• Financial support to the customers
• Provide Services to the customers

CLIENTS OF PEACOCK SOLAR

• DR. VIVEK RATHORE Retired Professor

• MRS. VIJETA BAJPAI Grocery storekeeper

• MR. SHAMBHUSATYANARAYAN PWD Officer

SUPPORTERS LIST

• Sangam Ventures
• Climate Finance Lab
• US-India Clean Energy Finance

MANAGEMENT TEAM (CORPORATE)

Peacock solar set up in 2017 Peacock Solar was born out of the vision to empower India’s 50
million households with access to clean energy. Peacock solar leverages data analytics and
innovative finance to make solar affordable and reliable for homeowners across the
country. We offer highest quality of technical expertise in our end-to-end suite of solar
panel installation services. We are proud to be recognized by Climate Finance Lab as one of
the top 9 global ideas for sustainable development in 2018 cycles and funded by UNICEF to
further our vision of getting solar at every home.

Mr. Aniket Baheti- IIT-M, ISB, Ex-Sangam Ventures, Amazon, Aha Foods
Aniket, founder of Peacock solar, he is a solar professional since 2010 and brings in
experience managing diverse operations. He is an alumnus of IIT Madras and ISB.
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Mr. Hardik IIT K(CS), IIMB

Hardik brings in technical expertise in managing digital interfaces and handling data. He is
an alumnus of IIT Kanpur and IIM Bangalore.

Mr. Karthik Chandrasekar CHICAGO BOOTH (’08), IITB(’98)

He spends a lot of time advising us and is an integral part of the clean technology eco-
system in India & globally.

Mr. Erich Nussbaumer HAVARD KENNEDY SCHOOL (’18)

He is passionate about developing the potential of individuals and teams to deliver better
results while adapting to the environment.

Mr. Suyog Patel Design Consultant, NID(’14)

Assist start-ups to reach the product/market fit milestone through design thinking and lean
start-up processes, frameworks, and design research.

Core Execution Team

Miss. Sweta Singh (Human Resource)

Human resource professional for handling the business partnership for one of the largest
functions in organization.
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Mr. Ashish Verma Procurement & Project Management

He manages the procurement cycle, stock management, supply management & project
vertical for our company.

Mr. Nitesh Goel Data & Analytics

He is responsible for creating an all-inclusive strategy for the operation of a business’s
information management systems.

Mr. Nimish Singh Chauhan

City Manager
He leads all the functions of our operational cities. Responsible for market acquisition,
growth, and project execution.

Mr. Satyanarayana (Project Staff)

Specialist in installation, maintenance of solar panels

Mr. Monica Dev (Customer Success)

Specialized in core customer service represents support customers by providing helpful
information. She acts as the front support for clients.
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SWOT ANALYSIS

Strengths:

Infinite source of energy

Impact on the environment
Providing end services
Growth through renewable, clean green energy
Efficient technologies, investments in energy startups
Carbon footprint reduction

Weaknesses:

High Initial Investment

Storage is a constraint
Insufficient awareness about of social and environmental benefit of Panels
Dependence on external sources for coal
Lack of skilled manpower for Tata Power’s Renewable energy initiatives.

Opportunities:

Awareness of green technology amongst the public

Creation of more jobs
Low carbon growth trajectory
Renewable energy is the future of power generation
With improving technology, sources such as solar energy could be economically
feasible.

Threats:

Oil and Coal industry

Other well-established brands
Entry of new players such as my sun
Pricing wars.
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Project Background
Problems:

Collection of different datasets in less than 5 min with the help of web scraping or
Python.
Analysing on the expansion of the existing business product with the help of the
Data set which would be given by the company.
How to increase telemarketing efficiency with the help given dataset by the
company
Analysing on sales data, predict the sales reason wise or demand wise.
Understanding the about the company domain.

Solutions:

1. Collection of the different dataset in less than 5 min with the help of web scraping or
Python.

• We are given very short descriptions about how to fetch datasets from multiple
resources which consist of company name, CEO, contact numbers, addresses, and email
id.
• First, we have to search on given websites and check for the 250 start-up companies
data available with complete information on start-up India and zauba Corp. we have to
collect every data by a particular website and some manual task was involved to get
phone no by check the company profile through LinkedIn, Facebook and company
websites itself.
• Then we have daily completed and formatted the raw data into the given format by the
company.
• The standard of a dataset is designed by our mentor.

2. Analyzing the expansion of the existing business with the help of the Data set which would
be given by the company.

• First, we will do secondary research on current market trends/economy and will make
relevant notes based on our understanding or findings of it.
• Then, when we will share our findings or notes with the company mentor, it is followed
up by our mentor.
• After the discussion, some guidance will be given by the company which helps in
understanding and that will surely resolve all the queries.
• The same process is followed for every topic mentioned above
23

3. How to increase telemarketing efficiency with the help given dataset by the company.

• After getting a clear understanding of the telemarking data set and its type, we were
given a clue to go through and give your opinion to increase the efficiency of the
company’s telemarketing team.
• Then we made an analysis report on how to increase the efficiency of telemarking
covering the following information via analysing the provided dataset.

o Chosen customers are not our target customers.

o Calls picked by customers are random.
o Few of the customers are out real customers who asked to reschedule the call on a
given date.
o Few of them are the rental basis, this is the main concern for them.
o Already using another solar brand.
o Want to reduce their electricity bill.
o They want to purchase and want to contact the salesperson for further deals.

Any other relevant information.

• For analysing customer validation check for the specified reason.

• For preparing Our analysis we were first explained what loopholes are needed to
understand about the customer, explained report, which is in the form ppt.
• Secondly, we learned what data to consider predicting from dataset excel and given on
the report.
• Then we were explained about the format, the concept of representation in ppt form
would be crisp and pacify along with word limit.

4. Analyzing on sales data, predict the sales reason wise or demand wise for the targeted
customers.

• From the starting till now, we have learned everything steps by step.
• Steps followed defined the process and criteria to prepare a report. after the given
dataset to us in excel format, asked us to predict the sales and look for the scheduled
meeting of the customers who do not make any profit of the product.
• And then check for the loopholes and find out the major loopholes according to city
wise.
• And then by using a pivot table in excel, given the main analysis about the existing
loopholes.
• So, the process followed is to increase sales by looking at and analysing the five sales
data and finding the right customers area wise.
24

CHAPTER 2 – PROJECT OBJECTIVES

Project Objectives
The main objective of the project is to find out in which city they need to expand their business.
Projects and its Significance
1. The first task is all about data collection of 250 startup companies in India and then enter
the entries in excel. I did that through web scrapping. In this through web scrapping I collect
information of 250 start-up companies like Name of the company, Contact number, their
email-ids etc.

2. The second task is all about analyzing data and mentor provides us data to analyze it and
finally we must give idea to increase company sales and then make PowerPoint ppt on that.
25

3. The third ask is to collect 50 school, 50 hospital and 50 industry data

26

4. The fourth task is to collect solar policies data from the site https://www.itsmysun.com/ and
make presentation on it.
5. The main objective of these task is to find out in which city we need to expand.

Organization will be benefited with our findings, analysis, and research.

• With the help analysis they get to know about the growth and potential market
• They can open their branch in the predicted states for the better result.
• To increase efficiency of telemarketing and sales increment can consider the main
parameter to focuses on.
• They get to know about what parameters will benefits to the organization in terms of the
marketing.
• They can work on suitable subsidy to the customers to pull their interest towards them.
27

Personal learning goals

1. Collection of different datasets in less than 5 min with the help of web scraping or Python.
2. Analysing on the expansion of the existing business product with the help of the Data set
which would be given by the company.
3. How to increase telemarketing efficiency with the help given dataset by the company
4. Analysing on sales data, predict the sales reason wise or demand wise.
5. Understanding the about the company domain.
6. Gained practical experience in the constantly growing field of Analytics
7. Gained more clarity on the workings of Peacock as a company and gained hands-on
experience while dealing with different dataset and their business and Analytics strategy
8. Understood how the responsibilities are distributed among the employees.
9. Gained knowledge on day to day task assigned and its execution process.
10. Understood what the compliance, laws, and rules are to be followed by an employee.
11. Understood what the steps are to be followed to join a Solar powerplant industry.
12. Developed personal skill sets required future job selection, job hunt, and career growth.
13. Learned to be professional, responsible, and accomplish the assigned tasks.
14. Acquired skills that built my confidence, independence, adaptability, ability to communicate
and teamwork.
15. Became expertise in data gathering.
16. Learned how to use, and where to use statistical analytical tool.
28

CHAPTER3- PROJECT METHODOLOGY

Secondary Research

Task1
Objective- Collection of 250 start-up companies of last ten years tenure.

Approach
The first task is all about data collection of 250 startup companies in India and then enter the entries
in excel. I did that through web scrapping. In this through web scrapping I collect information of 250
start-up companies like Name of the company, Contact number, their email-ids etc.

1. Collection of the different dataset in less than 5 min with the help of web scraping or
Python.
• We are given very short descriptions about how to fetch datasets from multiple
resources which consist of company name, CEO, contact numbers, addresses, and email
id.
• First, we have to search on given websites and check for the 250 start-up companies
data available with complete information on start-up India and zauba Corp. we have to
collect every data by a particular website and some manual task was involved to get
phone no by check the company profile through LinkedIn, Facebook and company
websites itself.
• Then we have daily completed and formatted the raw data into the given format by the
company.
• The standard of a dataset is designed by our mentor.

Below the methods used to scrap data from multiple resources

Technical approach

• Used web scrapping method to scrap data in larger number.

• Beautiful soap and scrappy the two library I have used by using python.
• Also used google scrapping method to scrap the data in larger amount.

Resources

• https://www.crunchbase.com/organization/peacock-solar#section-related-hubs
• https://www.startupindia.gov.in/
• https://angel.co/
• https://www.fundoodata.com/companies-in/list-of-information-technology-(it)-companies-
in-india-i19
29

Task2
Objective: The second task is all about analyzing data and mentor provides us data to analyze it
and finally we must give idea to increase company sales and then make PowerPoint ppt on that.
Two Datasets given by the company to do analysis on how to increase telemarketing efficiency
and sales increment in excel format.

1. Telemarketing Dataset
2. Sales Dataset

Approach

• Used pivot table to check for the dependency of the customer and which will help to
improve the telemarketing efficiency.
• Used various statistics method to check for actual parameter who has a strong
dependency for the customer.
• Maths formula also used to perform analysis.
• With the help of Data Interpretation explained about their dependency on consumer
purchasing behaviour and telemarketing efficiency.

Below the two processes used to explain it clearly

Telemarketing Dataset
1. How to increase telemarketing efficiency with the help given dataset by the company.
• After getting a clear understanding of the telemarking data set and its type, we were
given a clue to go through and give your opinion to increase the efficiency of the
company’s telemarketing team.
• Then we made an analysis report on how to increase the efficiency of telemarking
covering the following information via analysing the provided dataset.
Chosen customers are not our target customers.
Calls picked by customers are random.
Few of the customers are out real customers who asked to reschedule the call
on a given date.
Few of them are the rental basis, this is the main concern for them.
Already using another solar brand.
Want to reduce their electricity bill.
They want to purchase and want to contact the salesperson for further deals.
Any other relevant information.
• For analysing customer validation check for the specified reason.
• For preparing Our analysis we were first explained what loopholes are needed to
understand about the customer, explained report, which is in the form ppt.
• Secondly, we learned what data to consider to predict from dataset excel and given on
the report.
30

• Then we were explained about the format, the concept of representation in ppt form
would be crisp and pacify along with word limit.

Sales Dataset
2. Analysing on sales data, predict the sales reason wise or demand wise for the targeted
customers.
• From the starting till now, we have learned everything steps by step.
• Steps followed defined the process and criteria to prepare a report. after the given
dataset to us in excel format, asked us to predict the sales and look for the scheduled
meeting of the customers who do not make any profit of the product.
• And then check for the loopholes and find out the major loopholes according to city
wise.
• And then by using a pivot table in excel, given the main analysis about the existing
loopholes.
• So, the process followed is to increase sales by looking at and analysing the five sales
data and finding the right customers area wise.

Task 3

Objective: We wish to build a machine learning algorithm to accelerate our marketing efforts.
The target customer is anyone who has their own house and access to rooftop. Given that, what
would be the ?

Approach

1. We have been given data from that we had to develop an ML model.

2. Need to identify for the parameter to target the customers.
3. Wanted to know the dependents parameters that can be used for the
advertisement.
4. Also, after the above we had to tell a suitable machine learning algorithm that
they can use it for better response.

What algorithm would best serve in predicting the customer conversion? Given that it is
unsupervised learning model, how would you determine the weightages of the model?

Below the two algorithms would best serve in predicting the customer conversion

1- KNN Algorithm
2- SVM Algorithm
31

Predicting the customer conversion

K-nearest neighbours KNN algorithm

• The K-nearest neighbours (KNN) algorithm is a type of supervised machine learning

algorithms. KNN is extremely easy to implement in its most basic form, and yet performs
quite complex classification tasks. KNN is a non-parametric learning algorithm, which means
that it does not assume anything about the underlying data.
• It will give an accurate result which will help in predicting customer conversion.
• It has 90% plus accuracy in achieving the target output.
• Help in finding the target customers, based on their buying behavior along with the given
discount or subsidy will help to target right and actual customer which will help in saving
time, effort, and money.
• KNN works by finding the distances between a query and all the examples in the data,
selecting the specified number examples (K) closest to the query, then votes for the most
frequent label (in the case of classification) or averages the labels (in the case of regression).

• KNN is a non-parametric, lazy learning algorithm. Its purpose is to use a database in which
the data points are separated into several classes to predict the classification of a new
sample point. Just for reference, this is “where” KNN is positioned in the algorithm list of
scikit learn.

Support Vector Machine algorithm

• It helps in clustering of similar data in their related group with the help of hyperplane.
• Keep similar type of data in one group(homogeneous).
• Support Vector Machine” (SVM) is a supervised machine learning algorithm which can be
used for both classification and regression challenges. However, it is mostly used in
classification problems. ... Support Vectors are simply the co-ordinates of individual
observation.
• SVM is a supervised machine learning algorithm which can be used for classification or
regression problems. It uses a technique called the kernel trick to transform your data and
then based on these transformations it finds an optimal boundary between the possible
outputs.
32

Task 4
Objective: The fourth task is to collect solar policies data from the site
https://www.itsmysun.com/ and make presentation on it.

Approach

The website was already given by the company to the interns and we need to do only analysis
and comparison for the given 7 states only for residential policy.
Residential solar policy states for Uttar Pradesh, Madhya Pradesh, Rajasthan, Maharashtra,
Andhra Pradesh, Karnataka, and Gujarat.

Task 5
Objective: The main objective of these task is to find out in which city we need to expand
1. Analysing the expansion of the existing business with the help of the Data set which would
be given by the company.
• First, we will do secondary research on current market trends/economy and will make
relevant notes based on our understanding or findings of it.
• Then, when we will share our findings or notes with the company mentor, it is followed
up by our mentor.
• After the discussion, some guidance will be given by the company which helps in
understanding and that will surely resolve all the queries.
• The same process is followed for every topic mentioned above.
33

Chapter 4 Findings/Analysis/Conclusion
Analysis
Task1
Collection of 250 startup companies’ data for last 10 years from multiple resources like
CrunchBase, AngelList and startup India.

Task2

HOW TO INCREASE TELEMARKETING EFFICIENCY?

 The one who calls should remember that he/she should not call during office hours i.e; from
9 to 5.
 The one who calls customer should come up with such policy so that customer listen to him
with interest without ignoring a call.
 The call should not be done with same the number every time because true caller app is
active on customer mobile and they ignore the call by seeing number and name on true
caller.
 To create customer interest company should come up with some innovative scheme like
avail the solar panels on leasing.
 Company should make some innovation in their product like make foldable solar panels to
target innovators
 Company should create awareness among their customer by organising different campaigns.
 Aware customers about the financial options available for them in their local market.
 Educate homeowners and commercial customers by using social media platform by the
company.
 Company can also use digital marketing which is very much reliable and famous these days.
 Convey and assure them product will be easily available and affordable to them.
 Organise the solar financing events and workshops to create interest among the customers.
 Reduce the complexities and make it flexible for the customers.
34

HOW TO INCREASE SALES EFFICIENCY

 Get the Pulse of Customers in the Local Market.
 Identify Your USP to Make Your Brand Stand Out.
 Get More Ad Clicks with Ad Extensions.
 Target Lookalike Audiences on Facebook.
 Stop Being ‘Salesy’ and Help Customers Make their Buying Decision.
 Offer a Money-Back Guarantee.
 Optimize Your Landing Pages for Call-only Ads.
 Add an Opt-In Pop-Up Offer to Push Them Over the Edge.
 Use Remarketing to Close More Deals.

Task3

Dependents parameters for the leads

1. Own House:

Usage,
Electrical Machines,
Power Bill,
No of machines,
No of Room,
Occupation.
Space.
Compensation
Electricity consumption
Environment pleasant
Eco-pleasing and standing up to give like power unsettling influences.
Tax special cases and discounts
Annual Electricity Usage (kWh)

2. Housetop:

Spacious.
Rental premise.
open housetop.
Easy Installation.
Zero emanations.
Very low commotion.
Low upkeep Cost.
Lower Cost transmission framework
35

Task4
State-wise solar policy for given 7 states are as follows, it also differs as per state, but the
parameters are same for each state.

1.NET METERING

Capacity- it consists of max and min capacity in kWp or up to 1000 kWp.

Ownership options

• It tells about the self-ownership (CAPEX model)

• Third party ownership (RESCO model)

Billing Mechanism

• Annual (April to March)

• Any unadjusted electricity credits shall be paid as per the rates notified by MPERC.

Others

Exempted from banking, wheeling, cross-subsidy surcharges & electricity duty, no liability of
property tax.

2.SUBSIDY
Applicable as per SECI guidelines

3.LOAN AVAILABILITY
• Loan for solar as a part of home loan/home improvement loan
• Loan up to Rs. 10 lacs available for individuals under Priority sector lending

Task 5
36

Findings

Task2
Telemarketing

• 96% of the calls belong to Morning Time.

• 89% of the calls belong to Afternoon Time.
• 96% of the call have been made during evening
• Time is not a major concern for any reason given by the customers.
• As per our findings, timeslots are independents to each other.
• 92% of the call have been picked by customers during evening time.
• It mainly describes about region-wise call not picked up by the customers.
• High chances are for not picked the call and Not reachable at that moment will likely happen
in future as well.
• In Indore, 47 % of the call not picked by the customer is during the morning.
• In Kota,50% of the call not picked by the customer is during the morning
• In Jaipur,55% of the call not picked by the customer is during the morning
• Each city has the same probability of call not picked up by the customer at any timeslots.

Sales

• Percentage for Lead is interested in Solar Installation or not are likely to be the same for all
the categories i.e. average of all three is around 50%, so there is nothing to with the
customer interest for the product.
• •From the analysis, we can conclude that chosen data for Lead is interested in Solar
Installation is not dependent on sales increment.
• 46% of the customers, who have not given the reason for denial.
• 24% of the customers, who have given the reason that solar installation is very much high
for them,
• As a now remaining 30%, are already using the solar or looking for the government-
subsidized solar installation and
• With the help of data, we can conclude that few customers are not preferring the company's
product due to the high cost of solar installations and in most cases, the reason is not
specified by customers, and rest are similar to each other with equal probability.
37

Task 3
Dependents parameters

3. Own House:

Usage,
Electrical Machines,
Power Bill,
No of machines,
No of Room,
Occupation.
Space.
Compensation
Electricity consumption
Environment pleasant
Eco-pleasing and standing up to give like power unsettling influences.
Tax special cases and discounts
Annual Electricity Usage (kWh)

4. Housetop:
Spacious.
Rental premise.
open housetop.
Easy Installation.
Zero emanations.
Very low commotion.
Low upkeep Cost.
Lower Cost transmission framework.

Task 4
State-wise solar policy Findings

• Min capacity is same for almost every state.

• Only max capacity of U.P is high.
• Ownership option is same for every state except Gujarat
• Subsidy is same for every state except Uttar Pradesh
• Loan Availability is same for almost every state

Task 5
38

Conclusion

Solar panels can be expensive to install resulting in a time-lag of many years for savings on
energy bills to match initial investments.
Electricity generation depends entirely on a country’s exposure to sunlight; this could be
limited by a country’s climate.
Solar power stations do not match the power output of similar sized conventional power
stations; they can also be very expensive to build.
Solar power is used to charge batteries so that solar powered devices can be used at night.
The batteries can often be large and heavy, taking up space and needing to be replaced from
time to time.
The great thing about solar power is that it is a technology and not a fuel.
It is unlimited and the more it is deployed the cheaper it would be.
39

Chapter 5 – Learnings and future scope

Personal Learning

• Gained practical experience in the constantly growing field of Analytics

• Gained more clarity on the workings of Peacock as a company and gained hands-on
experience while dealing with different dataset and their business and Analytics strategy
• Understood how the responsibilities are distributed among the employees.
• Gained knowledge on day to day task assigned and its execution process.
• Understood what the compliance, laws, and rules are to be followed by an employee.
• Understood what the steps are to be followed to join a Solar powerplant industry.
• Developed personal skill sets required future job selection, job hunt, and career growth.
• Learned to be professional, responsible, and accomplish the assigned tasks.
• Acquired skills that built my confidence, independence, adaptability, ability to
communicate and teamwork.
• Became expertise in data gathering.
• Became proficient in Python and Machine learning
• Learned how to use, and where to use statistical analytical tool.

Personal growth
It has been a great learning experience throughout. I got hands-on practical experience on
the concepts I have learned till now:

• Got to know what exactly Peacock solar deals with its customers.
• Learned about the solar plant industry in India.
• Got familiarised with the terms being used in the solar plant like apex and CAPEX along
with on-grid.
• Got an understanding of the current market scenario
• Got In-demand knowledge of the Analytics terms while studying Telemarking and sales
dataset.
• Learned about the collection of the different datasets from multiple resources with a
shorter span.
• Learned how to predict any business by reading dataset and comparing with related
values.
• Communication with the prospective and asking doubt to POC. This instilled confidence
in me and i realized that success and failure are just a part of the journey and all we
need is to keep working hard to reach the goal.
• Learned how to collect dataset with the help of automation in short span through web
scrapping and python libraries.
• Gaining working knowledge of spreadsheet-based data manipulation, formulas, and
basic modeling techniques.
40

• Learned how to collect different dataset from the multiple sources within the given time
frame.
• I got hands on experience on Data fetching from the websites through web scrapping
and python packages

Additional learning
My areas of development to accomplish the best results from SIP are:

• Gaining new skills: Engaging in a new task that requires new skill will make me work
hard and learn a new skill and knowledge.
• Communication: By communicating more with the teammates has removed my
hesitation and boosted my confidence.
• Collaboration: try to Work in a team and understanding the point of view of the team
members will help me in collaborating. As part of a team, I will understand my strengths
and weaknesses so that I know how I can best contribute, as well as be aware of how I
can bring out the best in others.
• Adaptability: I have learned how to engage myself in a new task and to make myself
adaptable and comfortable in working in every field.
• Critical thinking: I have become more of interrogative and ask more questions to
understand an issue from all possible angles, and to pose creative solutions to
challenges. Instead of thinking 180 degrees, learned to be 360 degree.
• Research and Analysis: it has helped me more with brainstorming and analysing to gain
any specific skill
• Receptiveness: I have started taking the feedbacks and rejections positively.
• Technical proficiency: By gaining a working knowledge of spreadsheet-based data
manipulation, formulas, and logical functions also learning how to build a pacify
presentation.
• I am planning to develop myself by continuously working hard along with smart work
and overcoming all the difficulties and challenges faced during the program will surely
help me to reach the desired goal.
41

References

• https://www.crunchbase.com/organization/peacock-solar#section-related-hubs
• https://www.startupindia.gov.in/
• https://angel.co/
• https://www.fundoodata.com/companies-in/list-of-information-technology-(it)-
companies-in-india-i19
• https://www.itsmysun.com/solar-finance-residential-commercial-industrial/
• https://www.peacock.solar/