IDEOLOGY

Named after French Opera LAKME.

Means goddess Lakshmi.

Idealized by Late Pandit Jawaharlal Lal Nehru.

 COMPANY’S PROFILE

Lakme owned by Hindustan Unilever.

Started in 1970.

Sold for Rs.200cr by TOMCO.

Started franchising in 2001.

Present in 32 cities with around 120 salons.

 MISSION STATEMENT

At the Lakme Beauty Salon we pride ourselves on being the best. From the
latest beauty equipment and beauty treatment to highly trained person. From
the class ambience to the extreme attention to personal hygiene, you can
count on world-class expertise at each of our 120 beauty salons across INDIA.
 VARIOUS DIVISIONS

Lakme Studio.

Lakme India Fashion Week.

Lakme Training Centre’s

 7 P’S

OF

SERVICE MARKETING
 Product

Process Place

Physical
Price
Evidence

Promotio
People
n
 PRODUCT/SERVICES

Hair Care.

Beauty Services.

Skin Care.

Cosmetic Therapy.
 PLACE

Present 32 cities.

Single Unit.

Multi Unit.

Franchising.
PRICE
 PROMOTION

LIFW.
 PEOPLE

Lakmé models and guests at the formal launch of the Lakmé studio in New
Delhi
PHYSICAL EVIDENCE
PROCESS
 SWOT

Opportunity Threat

Weakness SWOT

Strength
 SHIFT FROM FMCG TO
SERVICES

 Growing beauty services market of more than 600

crores.

Women becoming more and more beauty conscious,

 Availability of more retail solutions

THANKS