HARIT DELHI

“To Take Initiative , To Secure A

Greener And Cleaner Delhi And
Balancing The Inexorable
Expansion By Laying And
Maintaining Parks And
Gardens.”
Immense possibilities -
• NCR region
• Other metro cities
• Opening a nursery which reduces
the cost
• Adding a supply chain
management
SERVICES
• Maintenance of
existing garden
• Development of
new garden,
• Plantations of new
plants
• Fencing
• Terrace gardening
• Landscape
designing
 TARGET
CUSTOMER
• Middle class income societies
• High class societies
• Schools
• Corporate houses
• Malls

Green cover area of Delhi

19 % of total area(1,48,639 hectare)
“Which creates a great opportunity for this
project Harit Delhi.”
 TARGET
CUSTOMER
• Total NO. of houses in Delhi
= more than 11 million

• Target = North and South Delhi.

• No. of houses (in south and north

Delhi) = 4.9 million, And

• No. of total parks = 3500,

• Where only properly ,

40% parks are maintained by DDA.
OUR COMPETITION
• Clients have ( generally) only two options:-
• High-flying landscaping company
(charging at least Rs1 lakh for a premium
garden),
• e.g.:- Sikand services, noida, Argosy
services, chanakaypuri
or
• Local gardener
• For the modern, city-dwelling, upper
middle-class garden lover, there was no one
he could call to help get started on a nice,
but modest garden.
 OTHERS
• Online portals (are not giving any
personal services).
• Various successful websites such as :-
• www.gardendesigner.com
• www.earthcitylandscapes.com
• www.gardening.about.com etc.
• These are our major competitors as they
are quit relied upon sites and gives
complete guide to its customers.
• However,we are providing personal
service apart from the online servicing
which are competitors are not offering.
FINANCIAL PLAN
 FIXED ASSETS
• GARDENERS :- 200 x 6500 = Rs.13,00,000 p.m
• DESIGNERS: 10 X 30000 = Rs.3,00,000 p.m
• ( On 20 Gardeners, 1 Designer)

• Permanent Fixed assets : Rs 21,10,000

• Lawn mower : 100 x 12500 = Rs.12,50,000

• Lawn trimmer : 100 x 5000 = Rs.5,00,000
• Hose : 200 x 200 = Rs.40000
• Border fork:-. 200 x 200= Rs.40,000
• Edging shears:- 200 x 100 = Rs.20000
• Bow saw 200 x 100 = Rs.20000
• Digging spade 200 x 100 = Rs.20000
• Hand fork: 200 x 50 = Rs.10,000
• Trowel 200 x 50 = Rs.10,000
• Others fixed assets = Rs 2,00,000
 MISCELLANEOUS
ITEMS
• OFFICE RENT:-
• District center Netaji Subhash Place,wazirpur –
• Rs 40000 p.m.
• H-block market Sarita Vihar – Rs 50000 p.m.
• Total= Rs 90000 p.m.

• OFFICE OVERHEADS = Rs 1,00,000(which includes) :-

• Electricity
• Phone bills
• IT cost
• stationary etc
• TOTAL … Rs.39,00,000

• WORKING CAPITAL FOR VARIABLE COST : Rs.10,00,000

including
• ornamental plants
• grass varieties
• fencing items ,
• and others..
 VARIABLE COST
• Variable cost depends on the need of customer and the
item they chose from the catalogue.
• Various additional services and products include:-
• FENCING:
• Wood Bamboo Wired
• Vinyl Aluminum
• GRASS VARIETIES:
• Bahia bermuda centipede
• Carpet bent bluegrass
• FLOWERING PLANTS:
• ROSES: Red, pink , yellow+copper , light pink, dark pink
• SUNFLOWER JASMINE
• MOGRA RAJNIGANDHA
Cost of all these depends on the market prices prevailing
 OTHER PRODUCTS
• Garden fountains
• Garden furniture
• Garden pottery
• Paintings for garden etc.
• Development of Terrace garden (basic)
= Rs 8,000 upto 50 sq m , beyond 50 sq m,
Rs 100 per sq m..
• Development of gardens (basic)
= Rs 15,000 upto 500 sq m beyond 500 sq m,
Rs 25 per sq m
• Monthly maintenance charges includes only
• pesticides, fertilizers and free consultation about to
give a appealing face to garden
 PROMOTIONAL
STRATEGY
• Personal selling
• Collaborations with associations of
societies, schools and corporate houses.
• Advertising
• Hoardings,pamphlets,canopies,FM radio,
model demonstrations near to local market
societies.
• Public Relations

Events such as -
• Best garden competition
• Talk shows
• Through Blogs and other social sites such as
Orkut,etc.
 PROMOTIONAL COST
• Sales persons 100 x 10,000 = Rs 10,00,000 pm
• Cost of Hoardings :Rs 500,000
• Cost of pamphlets : Rs 100,000
• Canopies : Rs 50,000
• FM Radio : Rs 50,000 p.m( on various channel)
• Model demonstrations = Rs 5,00,000
• Portal cost : Rs 5000 per year
• Gift costs for garden competition = Rs 50,000 p.m
• Cost of talk shows = Rs 1,00,000 p.m
• Transportation cost and traveling allowances : Rs
5,00,000 pm

• Total cost incurred :

• FC + VC + Marketing = 39,00,000 +
10,00,000 + 28,55,000 = Rs77,55,000
 SALES
FORECASTING
• No. of schools and colleges
( 6000 + 1000) in whole Delhi,
• In North and South Delhi = 1900.
• We expect at least 10%(190),
• Avg 160 x 10,000 = 19,00,000

• From malls
• In south and north Delhi = 400 malls
( Big and small both).
• At least 10% that is 40 x 10000 = Rs.400,000

• Corporate houses of big scale (around 1000)

• target 10 % that is 100 x 10000= Rs. 10,00,000

• Total expected revenue

• 31,50,000 + 45,00,000 + 19,00,000 + 4,00,000 +
10,00,000 = Rs.109,50,000
 MAINTANENCE COST
OF AN AVG SIZE PARK
(1000 SQ.MTR)

• Wages= 2 Hrsx4 People X 30 Days = Rs.6500

• Fertilizers,pestiscides + Transportation + T.A
= Rs.1500
• PRICE OF MAINTANANCE = Rs.10,000
• Profit = 10,000- 8000 = Rs.2000
• Maintenance Cost Of Terrace Garden
• Wages 1hr. X 1 Gardener X 30 Days
= Rs.800
• Fertilizers, Pesticides, Transportation,T.A =
Rs.400
• Price Of Maintenance = Rs.1500
• Profit = 1500 -1200 = Rs.300
• Expected Profit by societal parks :
315 x 2000 = 6,30,000

• Expected profit by schools :

190 x 2000 = 3,80,000

• Expected profit by malls :

40 x 2000 = 80,000

• Expected profit by corporate houses :

100 x 2000 = 2,00,000

• Expected profit by terrace gardens :

300 x 3000 = 9,00,000

• Total expected profit by maintenance service only

= 6,30,000 + 3,80,000 + 80,000 + 2,00,000 +
9,00,000 = Rs.21,90,000
STRENGTHS
• Cost effectiveness
• Customized service

WEAKNESS:-
• Lack of awareness among customers
• Prevailing market of gardeners.
• Mr. S.C.Gupta ( Sr.
Horticulture officer)

Ghaziabad

• Mr.Goel (Coordinator of
Prashant Vihar
association)