Topic for End term

1. Attitude formation and Change

2. Reference group
3. Opinion leadership
4. Innovation, Diffusion of innovation and Adoption
5. Consumer Research

Note: There will not be any case study in the end term paper

Instructions to the Students

1. Question paper will be mix of application orientation and direct

questions
2. Question paper includes 30 marks for long answers ( you have to
answer 6 questions of 5 marks each out of eight questions )and 10
marks for short answers (you have to answer 4 questions of 2.5 marks
each out of five questions)
3. Read the questions properly before attempting. Don’t go by single
word in the question. Read the question holistically.
4. Students are informed here by not to write what they know about the
specific topic but answer to the questions
5. Don’t fill the pages in anticipation of more marks for more pages
6. Let your answer be specific, and to the point
7. When you are attempting the application oriented questions, try to
defend your answer/ arguments with reasoning and logic not on your
assumptions’ only.
8. I don’t believe in re-evaluation of the papers evaluated by myself
because second reading always facilitates finding more faults and tend
to expect more editing. So don’t expect re-evaluation from me for
enhancing marks.

Best of Luck