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  • Town Gas

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    nitesh
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    Towngas is a gas production and distribution company in Hong Kong that implemented a customer relationship management (CRM) strategy to strengthen its business. The strategy focused on improving customer service initiatives, sales and marketing efforts, and establishing a shared value model with customers. Through CRM, Towngas was able to better understand customer needs, improve customer retention, and increase sales. The success of Towngas' CRM system demonstrated that effective CRM requires aligning business strategies with customer insights.

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    Towngas is a gas production and distribution company in Hong Kong that implemented a customer relationship management (CRM) strategy to strengthen its business. The strategy focused on improving customer service initiatives, sales and marketing efforts, and establishing a shared value model with customers. Through CRM, Towngas was able to better understand customer needs, improve customer retention, and increase sales. The success of Towngas' CRM system demonstrated that effective CRM requires aligning business strategies with customer insights.

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    38 views21 pages

    Town Gas

    Uploaded by

    nitesh
    Towngas is a gas production and distribution company in Hong Kong that implemented a customer relationship management (CRM) strategy to strengthen its business. The strategy focused on improving customer service initiatives, sales and marketing efforts, and establishing a shared value model with customers. Through CRM, Towngas was able to better understand customer needs, improve customer retention, and increase sales. The success of Towngas' CRM system demonstrated that effective CRM requires aligning business strategies with customer insights.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 21

    TOWNGAS

    Achieving Competitive
    Advantage through
    Customer Relationship
    Management
     Group 09, IMT Ghaziabad
    Company Background
    Turnover Distribution in
    2002
    10 Year Key Financial
    Figures
    Competitor Analysis
    Strategy at Towngas
    Pillars of CRM Strategy
    Towngas: CRM Initiatives
    in line
    Customer Service
    Initiatives
    Sales & Marketing
    Strategy
    Towngas Shared Value
    Model
    CRM continued to pay
    off
    Questions &
    Answers
    Why is it important to
    manage customer
    relationships?
    Why did Towngas choose CRM as
    a tool to strengthen its business?
    What are the success factors
    of Towngas’ CRM System?
    What did it do differently than many other
    companies that had also invested a lot of
    money in CRM to find that the system was
    not generating the expected returns?
    How did Towngas, primarily a gas
    production and distribution company,
    implemented successful CRM strategies?
    Why didn’t Towngas install
    the system earlier?
    What were the implications for
    companies that were planning to
    implement CRM?
    Thank
    You..!!

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