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  • By Fadij Consultancy: Dionne Joycelyn Alexandra Faisal

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    IKEA was founded in Sweden in 1943 and takes its name from the founder's name and hometown. It has grown to become a global brand with over 800 stores in 55 countries. The document analyzes IKEA's strengths such as its strong brand and focus on low prices, as well as weaknesses like poor customer service. It provides recommendations like improving research and offering more assembled products.

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    IKEA was founded in Sweden in 1943 and takes its name from the founder's name and hometown. It has grown to become a global brand with over 800 stores in 55 countries. The document analyzes IKEA's strengths such as its strong brand and focus on low prices, as well as weaknesses like poor customer service. It provides recommendations like improving research and offering more assembled products.

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    Attribution Non-Commercial (BY-NC)
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    74 views6 pages

    By Fadij Consultancy: Dionne Joycelyn Alexandra Faisal

    Uploaded by

    anda.
    IKEA was founded in Sweden in 1943 and takes its name from the founder's name and hometown. It has grown to become a global brand with over 800 stores in 55 countries. The document analyzes IKEA's strengths such as its strong brand and focus on low prices, as well as weaknesses like poor customer service. It provides recommendations like improving research and offering more assembled products.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    Dionne

    Joycelyn
    Alexandra
    Faisal

    IKEA

    By Fadij Consultancy
    Introduction

     IKEA was founded in Älmhult, Sweden in 1943 by Ingvar


    Kamprad.
     Meaning of Ikea: Ingvar Kamprad Elmtaryd Agunnaryd
     Suppliers: 1880 suppliers in 55 countries
     Sales: € 21.5 Billion (2009)
     Mission statement: “Making good products at low prices”
    SWOT Analysis
    Strengths Weaknesses
    Strong international brand Poor costumer service

    Focus on low prices Low appropriate market research

    Modern (stylish)design furniture No clear role assignment

    Threats Opportunities
    Expansion in to existing and new Penetration into new countries
    emerging markets
    Market forces Capitalise on unique shopping
    experience
    Lack of co-ordination and
    organisation in outlet stores. Move into kitchen appliances market
    Conclusion

     IKEA is well known global brand with hundreds of


    stores across the world.
     IKEA’s passion combines design, low prices.,
    economical use of recourses and responsibility for
    people and the environment.
     IKEA has discovered a business-truth being
    sustainable and responsible is not just good for the
    customers but it is also good for the business.
    Recommendations
     Market forces: IKEA needs to reinforce its unique
    qualities
     IKEA needs to provide a certain level of autonomy
    to their employees.
     IKEA needs to employee more staff and train
    employees in order to reduce staff turnover
     IKEA needs to carry out extensive research before
    penetrating a new market.
     Sell some already assembled furniture
    Referencess

    • http://www.guardian.co.uk/lifeandstyle/2008/feb/04/shopping.ret
    ail
    • DFD^ Daniel Farey-Jones. "
    Ikea to introduce UK magazine in February".
    •

    http://thecrazynews.wordpress.com/2007/07/16/swedish-design-c
    hain-ikea-wants-you-to-sleep-in-store-over-night/
    • http://www.economist.com/businessfinance/displayStory.cfm?sto
    ry_id=6919139
    • http://www.ikea-group.ikea.com/corporate/about_ikea/index.html
    • http://futurethinktank.com/2008/08/07/ikea-sets-its-sights-on-th
    e-sun/

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