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  • Famous Footwear

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    Shweta Singh
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    The presentation was given by Group 11 on a retail store. It discussed that the parent company of the retail store is Brown Shoe Company, which is a $2.2 billion footwear retailer and wholesaler based in St. Louis, Missouri. The retail store was founded in 1960 in Madison, Wisconsin under the name Neil's Factory Outlet Shoe Store and the first store called Famous Footwear opened in 1964 in Cedar Rapids. The tagline of the retail store is "Set Your Mood" and its unique selling proposition is an in-house service center for all the brands it carries.

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    The presentation was given by Group 11 on a retail store. It discussed that the parent company of the retail store is Brown Shoe Company, which is a $2.2 billion footwear retailer and wholesaler based in St. Louis, Missouri. The retail store was founded in 1960 in Madison, Wisconsin under the name Neil's Factory Outlet Shoe Store and the first store called Famous Footwear opened in 1964 in Cedar Rapids. The tagline of the retail store is "Set Your Mood" and its unique selling proposition is an in-house service center for all the brands it carries.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    15 views14 pages

    Famous Footwear

    Uploaded by

    Shweta Singh
    The presentation was given by Group 11 on a retail store. It discussed that the parent company of the retail store is Brown Shoe Company, which is a $2.2 billion footwear retailer and wholesaler based in St. Louis, Missouri. The retail store was founded in 1960 in Madison, Wisconsin under the name Neil's Factory Outlet Shoe Store and the first store called Famous Footwear opened in 1964 in Cedar Rapids. The tagline of the retail store is "Set Your Mood" and its unique selling proposition is an in-house service center for all the brands it carries.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 14

    Retail Store Presentation

    Presented by : Group no. 11


    • Vinay Bagul - 04
    • Shan Kuriakose - 89
    • Shweta Shriyan - 111
    • Shweta Singh - 112
    Specimens…….
    History

     Parent company is Brown Shoe Company,


    Inc. (NYSE:BWS), a $2.2 billion footwear
    retailer and wholesaler, based in St. Louis,
    MO.
     The headquarters is Madison.
     Founded in 1960 in Madison, Wisconsin under
    the name Neil's Factory Outlet "Shoe Store.“
     The first store to be called Famous Footwear
    was opened at Cedar Rapids in the year 1964.
                  
                  
    Brands               
                  
                  
                  
                  
                  
                  
                  
                  
    Tagline

    Set Your Mood


    Segmentation

    Name: Aditi Malhotra Name: Jai Singh Rathore


    Age: 21 yrs Age: 21 yrs
    Student, Event Student, BMM, St. Xaveirs
    Management, St. Xaveirs College
    College Mother’s Profession:
    Father’s Profession: Owns a Advocate
    Finance Service Company Interests: Surfing, Playing
    Interests: Shopping, Partying Volleyball
    Segmentation

    Name: Afsha Musani Name: Chetan Bhagat


    Age: 6 yrs Age: 36 yrs
    Stays in Bandra(W) Address: Hill Road,
    Father Occupation: Architect Bandra(W)
    with Gammon Constructions Profession: An Investment
    Interests: Trendy Outfit, banker
    Talking, talking & talking Interests: Free lance
    writer, Columnist
    Segmentation

    Name: Dhanraj Khurana


    Age: 51 yrs Name: Natasha Roy
    Profession: Owner of an Age: 39 yrs
    advertising agency Profession: Head of a
    Interests: Reading, Surfing, Modeling Agency
    Social networking Interests: Fashion designing,
    Social Networking
    USP

    In-House service centre for all


    the brands
    Advertisment
    Questions Please!!!
    THANK YOU!!!!!

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