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05/28/2010
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SAT prep company stops claiming big point boost


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BETH J. HARPAZ indicate that taking the exam


Associated Press more than twice increa.Bes scum
perfonnance."
NEW YORK - Why don't Scott Kirkpatrick., president
most students' SAT scures dra­ of the tes1rpreparstion services
matically improve the more division of The Princeton
times they take the test? Review, said that the mmpany
A They dont study hard had. been planning to shift
enough. aWdY from an empha.'lis on
B. Their parents don't cnruIl scure improvement indepen­
them in fiu:lLy test-prep classes. dently of the Better Busine..'lB
G Most kids who take the Bureaus Cll..'le, and that it is
SAT twice simply do not see changtng its focus to offer a
large improvements in their more personalized approrlch to
SCUre8. helping students improve in all
The correct answer is C, areas.
acmrding to the College Board, "Score impnwement is not
the nonprofit organization that our rom mission," he said. "I
administers the SATs. And don't want us to be a test-prep Anfirea Hat!

here's the latest development in company.We need to be an edu­ An altel'nate to taking an expensive course Is to run by a
the debate over whether kids cation mmpany." bookstote such as Tumrow Book Co., where you can find
can dramatically improve their Beb Schaeffer, public educa­ test1lrep books to help prepare for the big exam.
scores: The Princeton Review tion director for 'Ihe National
company no longer claims that (',enterfor Fair & Open Thsting,
its "Ultimate Classroom" SAT is a longtime critic of both the
test-preplU'ation rourse can SATs and the teBt-prep indmr
OOoi"t SAT srores by 255 points. try. He thinks most tesi-pl'Cp
The National Advertising companies "grossly exaggerdtc
Division ofthe Coun<-llofBetter the claims on how much test
Bu'3iness Bureaus, which scores rise on average;' but he
examines accuracy in advertis­ al'lO disagree!l with the NACAC
ing, announred 'May 12 that report:s conclusion that test
The Princeton Review would prep has a minilnal effect.
"voluntarily disrontinU!) certain He also had some practical
advertising cla:ims, fullowing a advice for parents and high
challenge by Kaplan, Inc, a school students with SAT jit­
rompetingtest-preparstionser­ ters. He recommended taking a
vire," free sample SAT test online to
ffigh school students and get a sense ofwhere yom base­
their parents are often bom­ line score fhlIs, and he said the
barded willi SAT tesirprep College Boams own Wl->1"P:l"
solicitations as they approach l:xJoks and online UlUl'S(! ol1br
the rollege application p:t'tlCENl. good preparstion for the test as
Thst-prep offurs rome in the a Iow-eo8t alternative to an
mail; they're sent home by expensive prep program.
schools, and they're not cheap. He added that there are
When students take these tricks for doing well on the test
comses and dont SL'e their that <l ~:;i.}(Kl {~}[td I Of 1J1': ~,:\ ilkt,>'C
scores improve, parents may Board guide can impart. l<br
wonder if their kids studied example, know that questions
enough or if they've wasted in sections typically go "from
their money. leastdiificult to most difficult, so
Last year, the National Asro­ that an obvious answer at the
ciation for College Admi'lSion beginning ofa sa1.ion i'l COI'l'IXi,
Counseling released a report but an obvious ansI;'C'r nJ; j h(,
eoncluding that test prep cours­ end of a ~'(;tion is pH ,L-.ably d
es have minimal impact in trick." And complete as many
improving SAT srores - about questions as you can, because
10 to 20 points on average in while you get one point for each
mathematics and 5 to 10 points multiple-choice question you
in critical reading. The NACAC get right, you only lose a quar­
report noted that this evidence ter-point if you get a wrong
is "contrary to the claims made multipk'-Choice question
by many test preparation wrong. You get no points sub­
providers of large increa..'les of tracted for ineorrect answers to
100 points or more on the SAT" math quColtiOns where you sup­
Kathleen Steinberg, a ply the answer.
spoke&woman for the College l<lnally, he noted, there are
Board, says that on average, 844 accredited rolleges that do
students who take the SAT te,1; not require SAT SOOIl'S. If your
twice only"increase their scores SAT srores are low and they
by about 30 points." don't go up - which, no matter
She added that "the O)llege who you ask, seems to be the
Board does not recommend case for a lot of kids - those
taking the SAT more than test-optional schools may be the
twice, as there is no ",'Vidence to best place for you to apply

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