ABSTRACT

“Print Media’s budget allocation across India”

This project aims to distribute the print media’s budget optimally across India-
state, city in order to have desirable impact on existing and non-existing
customers.

Print Media is a non-personal kind of communication used by organizations for

their mass adv.... and considered to be more effective in comparison to other
advertising tools. In this project, budget has been distributed city-wise as per
their potential to generate sales growth for organization moreover considering
the last year media spent and its response in terms of sales. However, In Print
Media further brainstorming has been done to figure out the type of print ad-
Newspaper, Magazine, Pamphlets etc., its frequency, type of color be it Black-
white or Coloured etc.

Purpose:

Methodology/approach

Findings

Value: this project contributes to the ......