FACTORS CONSIDERED WHILE

NAMING A NEW PRODUCT

THAT WOULD BE
ACCEPTABLE GLOBALLY
 PRODUCT TYPE
Depending on product type and sector
◦ Acceptance levels
◦ Mass customization
◦ Products from globally accepted sectors
◦ Products which are not very specific to certain
countries
Name should be related to the product and
company
Analyze the differences in perceived benefits
of products and services
 SYMBOLS AND FONTS
The fonts and symbols in the name should
be taken care
Logos must be designed in a way that it is
acceptable globally
Pronunciation of the name is most crucial
Names should be checked for their
differences in meanings and implications
in different languages and cultures
FACTORS THAT APPLE HAVE
TO CONSIDER TO POSITION A
NEW LAPTOP COMPUTER AS A
WORLD BRAND
Standardizationtechniques
Growing global middle class
Focus on BRICET
◦ 85% of the world population
◦ Diverse cultures and languages
◦ Entry is challenging in each of the countries
◦ Study on country’s rating and cultural issues
◦ In depth PESTLE analysis
◦ Look out for language and cultural barriers
Clearsegmentation and targeting for the
products
 GLOCAL STRATEGIES
Some of the Apple products are already
accepted as global brands
Maintain that global brand of Apple
Selling and distribution methods change
from one country to the other
Simultaneously build selling and
distribution strategies for each and every
area locally
In-depth research of customer behavior
Rate of buying
Seasonal buying characteristics
Perception towards the products quality,
performance and service
Availability of product
THANK YOU