Presentation on

Mc Donald’s in Indian Market and

its strategies

Presented by
Mohit Malviya
Content
Introduction

Entry in India

Business model and challenges

Segmentation, targeting, and positioning

Five P’s of Mc Donalds

SWOT analysis
 Beginning…..
It began in 1940 by Richard and Maurice Mc
Donald in California.
Mc Donald’s Corporation is one of the world’s
largest fast food chain.
Mc Donald’s restaurant is operated by franchisee
or corporation itself.
It primary sells hamburgers, chicken products,
soft drinks, shakes and desserts.
It is a global fast food chain.
Entry in India

• 1996 …the first McDonald’s restaurant opened.

Vasant Vihar, New Delhi

• First restaurant in the world not serving beef on

its menu.
Business Model:
Franchisee model
Product consistency
Act like a retailer and think like a brand

Challenges in entertaining Indian

market
Re-engineering the menu
The vegetarian customers
Segmentation, targeting, & positioning
Family with children: A treat to children, fun place to
be for the children.
Urban customers on the move: Great taste and quick
service.
Teenagers: Hangout with friends.
Old People: Chilling out with the family.
5’P’s of Mc Donalds
Product: Sellable, distributable, desirable
Place: Right place, right time, and in right quantity
Price: High quality but low price
Promotion: I am loving it
People: Word of mouth marketing
SWOT Analysis
Strengths:
1. Strong brand
2. Product innovation

 Weakness:
1. Low width of product
2. More of Western inspiration
 Opportunities
1. Expand to 2 tier and 3 tier cities
2. Entry into breakfast category

 Threat:
1. Changing customer tastes and lifestyle
2. Increased competition from other fast food outlets
 Conclusion
Entry in 3 tier cities also

Mc Donald should provide typical Indian food also

Promotional strategies should be done with respect to

Indian culture

People are crazy about Mc Donald (Like Bhopal)

thanx