Global Mobile and M-Commerce Trends 2010

April 2010

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RESEARCH ON INTERNATIONAL MARKETS

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April 2010

Publication Date
April 2010
Language
English
Format
PDF & PowerPoint
Number of Pages/Charts
69
Covered Countries
USA, Brazil, UK, Finland, France, Germany, Hungary, Netherlands, Norway, Russia,
Ukraine, Japan, China, India, South Korea, South Africa
Price
€1,950 (excl. VAT)

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Global Mobile and M-Commerce Trends 2010

Key Findings
Covering 16 Countries Worldwide

• In 2013, the number of mobile phone users in the US is predicted to reach 255 million, representing 80% of
the population.

• Brazil was the BRIC country with the lowest number of mobile phone subscribers, accounting for only 174
million in 2009.

• Purchasing “Train or Plane Tickets” (30%) was the most popular Mobile-Commerce application in France
in 2009.

• The number of mobile phones sold in Ukraine in the third quarter of 2009 reached 1.2 million units, a growth
of +30% vs. 2008.

• Lack of standards in telecom equipment and poor domestic mobile Internet infrastructure are barriers for
mobile Internet in India.

Company and Product Information

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Global Mobile and M-Commerce Trends 2010

Table of Contents (1 of 2)
1. NORTH AMERICA Finland

USA (Top Country) • Mobile Internet Users, in million, incl. Share of

total Users, in %, 2004-2008
• Mobile Phone Users, millions and Penetration in %,
• Mobile Content Services Market: Overview
2008-2013f
• Mobile Content Services Market: Revenue, in
• Mobile Internet Users, millions and Penetration in
EUR million, incl. Growth in %, 2004-2014f
%, 2008-2013f
• Mobile Content Services Market: Mobile Browsing
• Mobile Content Activities of Mobile Content Users,
in % of Respondents, May 2009 • Mobile Content Services Market Revenue by
Services, in EUR million, 2004-2014f
• M-Commerce Trends:
• Mobile TV
• Sales 2009 and Forecast 2010
• Products and Applications
• Food France
• Clothing and Apparel
• Smartphone Usage • M-Commerce, most popular M-Commerce
• Sterling Commerce Activities Applications, in %, 2009
• Research via Mobile Phones
• Guidance Issues Germany
• Platform of Artificial Life
• Platform of Demandware • Mobile Device Trends: Top Mobile Device Families,
• Mobile Loyalty Solution of Motorola Top Smartphone Operating Systems
• Mobile Device Trends: Mobile Content Usage

2. MIDDLE AND SOUTH AMERICA

Hungary
Brazil
• Mobile Internet Trends
• Mobile Phone Subscribers in BRIC, in millions,
2009 & 2014f
• Mobile Activities of Mobile Phone Users in Brazil,
in % of Respondents, September/November 2008 Netherlands

• Mobile Internet Trends

3. EUROPE

UK (Top Country)
Norway
• M-Commerce Trends: Use of Services
• Persons who used the mobile Phone for different
• M-Commerce Trends: Mobile Ticketing
Purposes, by Gender and Age, in %, Q2 2008

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Global Mobile and M-Commerce Trends 2010

Table of Contents (2 of 2)
Russia China

• Internet and Mobile User Trends • E-Commerce & M-Commerce Spending Trends
• Mobile Phone Subscribers in BRIC, in millions, • Mobile Internet User and Commerce Trends
2009 & 2014f
• Number and Structural Characteristics of Mobile
Internet Users
Ukraine • Mobile Internet Market Size, in RMB billion,
2007-2012f
• Mobile Trends, including Usage and Mobile Devices • M-Commerce Trends
Sales • Mobile Phone Subscribers in BRIC, in millions,
• Mobile Communication Trends, including Regional 2009 & 2014f
and Demographic Aspects
• Mobile Communication Trends, including Fixed and
Mobile Comparison India

• Mobile Internet
• Mobile Phone Subscribers in BRIC, in millions,
2009 & 2014f

South Korea
4. ASIA
• M-Commerce Trends
Japan (Top Country)

• E-Commerce Trends and Outlook for M-Commerce

5. AFRICA
Potentials
• Trends in the PC-based Internet Business and in South Africa
the mobile Internet Business
• Mobile Phones and Wireless Access • Mobile Trends in Africa

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Global Mobile and M-Commerce Trends 2010

Samples

RESEARCH ON INTERNATIONAL MARKETS

We deliver the facts – you make the decisions

In 2013, the number of mobile phone users in the US is predicted to

reach 255 million, representing 80% of the population.
USA: Mobile Phone Users, millions and Penetration in %, 2008-2013f

300 100%

80% 90%
80%
78% 79%
75% 77%
80%

ercentage of Population
255
252 70%
247
e Phone Users (miil.)

250
242
235 60%
228
CAGR 2008-2013:
50%
+2.3%
40%
200
30%
Mobile

Pe
20%

10%

150 0%
008

009

010

011

012

013
20

20

20

20

20

20

Number of Mobile Phone Users Percentage of Population

Note: of December for each year

Source: eMarketer, November 2009

RESEARCH ON INTERNATIONAL MARKETS

We deliver the facts – you make the decisions

Brazil was the BRIC country with the lowest number of mobile phone
subscribers, accounting for only 174 million in 2009.
Brazil: Mobile Phone Subscribers in BRIC, in millions, 2009 & 2014f

747,4
China *
1311,7

525,2
India
853,0

2009

174,3 2014
R uss ia
200,3

174,0
B razil
212,3

0 200 400 600 800 1000 1200 1400 1600

in millio ns

Note: Data is for December of each year; * excl. Hong Kong

Source: eMarketer, February 2010

26

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