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MBA-CM - ME - Lecture 2 Consumer Bahaviour I
MBA-CM - ME - Lecture 2 Consumer Bahaviour I
NMIMS University
Consumer Behaviour - I
Dipankar De
Mumbai, July 2007
1
Consumer Behaviour
2
Consumer Preferences
3
Basic Assumptions
4
Completeness
5
Transitivity
6
Desirability
7
Indifference Curve
Clothing
E
C
D
B
Food
8
Indifference Curve
Clothing
E
C
D
B
Food
9