Different ways to get Information :

RESEARCH METHODS
 LITERATURE SEARCHES

Involves reviewing all readily available

materials.

It is a very inexpensive method of gathering

information, although it often does not yield
timely information.
 TALKING WITH PEOPLE
 is a good way to get information before the said
project.

 it is a highly subjective.

 It can be used to gather information that is not

publicly available, or that is too new to be found
in the literature.
 FOCUS GROUPS

used as a preliminary research technique to

explore people ideas and attitudes.

(Such as products or advertising), and to discover

customer concerns.

A group of 6 to 20 people meet in a conference-

room-liked-setting with a trained moderator.
 PERSONAL INTERVIEWS
 Comprehensive information

 They involve one person interviewing another

person for personal or detailed information.

 It is very expensive because of the ONE-TO-

ONE nature of the interview.
 TELEPHONE SURVEYS

are the fastest method of gathering information

from a relatively large sample (100-400
respondents)

They follows a prepared script.

It last less than ten minutes.

 MAIL SURVEYS
 are a cost effective method of gathering
information.

 They take over twice as long to complete (eight

to twelve weeks)
 EMAIL AND INTERNET SURVEYS

are relatively new and little is known about the

effect of sampling bias in internet surveys.

Fastest method of distributing a survey.

GODBLESS !