1. What is personal selling?

Give suitable Examples

2. Explain the role of distribution in an effective marketing strategy.
or
Explain selection process of sales personnel.
3. Write short notes on:
i) Channel dynamics
ii) Sales budget
iii) Limitations of sales forecasting
1. What is retailing? Discuss the importance of retailing.
2. Explain the role of distribution in an effective marketing strategy.
or
Explain selection process of sales personnel.
3. Write short notes on:
i) Channel integration
ii) Sales quota
iii) Sales territories