Apple

What are the strategic challenges the company currently is

facing?
 Company Overview

1976: Apple was founded by Steve Jobs, Steve Wozniak and

Ronald Wayne
1985: Jobs left after disagreements with the CEO and founded
NeXT
2000: Jobs became the CEO
2001: The iPod was introduced
2007: Apple Computers Inc. became Apple Inc., and the
iPhone was introduced
- Sales, market share and other key numbers past 20 years
- which products?
-  milestones of the company (fx. resignment and return of
Steve Jobs)
 Market Analysis
Existing rivalry - very intense

Treat of new entrants - low

Bargaining power of the suppliers - medium
Bargaining power of the buyers - low

Threats from substitutes - medium

 Company Analysis 
- Resource-based View -
 
Apple's resources:
 
        1. human resources (Steve Jobs)
        2. Proprietary, closed platform
        3. Brand
Vision & Mission

Vision:
"start a revolution in the way the average person processes information."
"An Apple Computer on every desk" - Steve Jobs

Mission:
Apple designs Macs, the best personal computers in the world, along with OSX, iLife, iWork, and professional software. Apple leads the digital
music revolution with its iPods and iTunes online store. Apple reinvented the mobile phone with its revolutionary iPhone and App Store, and has
recently introduced its magical iPad which is defining the future of mobile media and computing devices 
 Corporate Strategy

What strategy does the company have?

How does Apple accomplish its goals?
What are the pros and what are the cons of Apple's strategy?
 Role of Steve Jobs
 Jobs' leadership style:
    - Vision
    - Inspiring
    - Motivating
    - Charismatic
 
Contribution to company:
    - Encourages innovation and creativity
    - Serves as a role model

 Could Apple exist without Steve Jobs?

 
 
 Challenges

1. Leadership

2. Adobe Flash / development of new product

 Recommendations

What steps should Apple take in order to remain successful?

 
In particular when Steve Jobs leaves the company? 
 
How could Apple retain its competitive advantage and even
strengthen it?