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  • Five Examples of Social Media in Healthcare Marketing: by Michelle B Published On 15 Jan 2010

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    This document summarizes five examples of using social media in healthcare marketing: 1) Tweeting live procedures from operating rooms to attract patients and recruit medical personnel; 2) Training medical personnel using social media for questions, feedback, and sharing materials; 3) Reaching mainstream media by sharing success stories on social media; 4) Communicating in times of crisis using social media to provide real-time updates; and 5) Providing accurate patient information using social media platforms. The document concludes that social media integration provides priceless benefits for healthcare organizations.

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    This document summarizes five examples of using social media in healthcare marketing: 1) Tweeting live procedures from operating rooms to attract patients and recruit medical personnel; 2) Training medical personnel using social media for questions, feedback, and sharing materials; 3) Reaching mainstream media by sharing success stories on social media; 4) Communicating in times of crisis using social media to provide real-time updates; and 5) Providing accurate patient information using social media platforms. The document concludes that social media integration provides priceless benefits for healthcare organizations.

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    19 views12 pages

    Five Examples of Social Media in Healthcare Marketing: by Michelle B Published On 15 Jan 2010

    Uploaded by

    skjadwani
    This document summarizes five examples of using social media in healthcare marketing: 1) Tweeting live procedures from operating rooms to attract patients and recruit medical personnel; 2) Training medical personnel using social media for questions, feedback, and sharing materials; 3) Reaching mainstream media by sharing success stories on social media; 4) Communicating in times of crisis using social media to provide real-time updates; and 5) Providing accurate patient information using social media platforms. The document concludes that social media integration provides priceless benefits for healthcare organizations.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 12

    Five Examples of Social Media in Healthcare

    Marketing
    By Michelle B
    published on 15 Jan 2010

    Presented By: Sunil Kumar


    ID= 10554
    Section= E
    Date= 28-Nov-2010

    http://www.toprankblog.com/2010/01/social-media-healthcare-marketing/
    What is HealthCare
    • HealthCare is the treatment and prevention of
    illness.
    • Health care is delivered by professionals in
    medicine, dentistry, nursing, pharmacy and
    allied health.
    Five Examples of Social Media in Healthcare
    Marketing

    • TWEET LIVE PROCEDURES


    • TRAIN MEDICAL PERSONNEL
    • REACH MAINSTREAM MEDIA
    • COMMUNICATE IN TIMES OF CRISIS
    • PROVIDE ACCURATE INFORMATION TO
    PATIENTS
    Tweet Live Procedures
    • Doctors can tweet live from operating room
    • Henry Ford Hospital became one of the first hospitals to Tweet
    a live procedure from an operating room.
    • Twitter was abuzz with users both re-tweeting the messages
    from Henry Ford and adding their own thoughts on the event.
    • Doctors, medical students and curious non-medical personnel
    followed along as surgeons tweeted short updates on the
    kidney surgery to remove a cancerous tumor.
    • buzz can help healthcare organizations both attract new
    patients and recruit medical personnel
    Train Medical Personnel
    • WEAVING SOCIAL MEDIA INTO HEALTHCARE TRAINING
    INITIATIVES CAN PROVIDE MULTIPLE BENEFITS, INCLUDING:
    • Giving trainees a forum to ask questions and quickly receive
    answers
    • Providing presenters with immediate feedback from trainees
    (i.e., if trainees have mastered a concept of if more guidance is
    needed)
    • Enabling organizations to complement healthcare marketing
    efforts by sharing slideshows, video or pictures from training
    sessions on social sites like YouTube, Flickr, Facebook, Myspace.
    Reach Mainstream Media
    • healthcare marketers to leverage social media channels in
    order to achieve coverage by both mainstream media and
    industry publications.
    • organizations can use social media channels – including blogs,
    forums and micro blogs – to share success stories from out-of-
    the-ordinary operations or treatments, medical research or
    other significant achievements.
    Communicate in Times of Crisis

    • When disaster strikes – whether it be a flood, an earthquake


    or a terrorist attack – hospitals and healthcare providers are
    at the center of it all.
    • Healthcare providers can leverage social media networks to
    provide real-time updates both for those directly affected by
    the crisis and those watching from afar.
    Provide Accurate Information to Patients

    • organizations can share accurate, timely information


    regarding symptoms, diseases, medications, treatments and
    more through Facebook, Flicker, YouTube, Myspace, Twitter,
    etc.
    • Social sites like Inspire are providing a forum for patients to
    share their health problems and questions about treatments
    with other patients, as well as qualified medical personnel.
    Social Media
    • The benefits of integrating social media into
    healthcare marketing efforts are priceless.
    • If your healthcare organization hasn’t already taken
    advantage of social networking channels, now is the
    time.
    THANK YOU

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