DIPLOMA OF HEALTHCARE

MANAGEMENT

DHM 3123
HEALTH PROMOTION

Intellectual Property Rights

Unless otherwise indicated, this Material is our propriety property and all source code, databases,
functionality, software , website designs, audio, video, text, photographs, and graphics on the material
are owned or controlled by Kolej UNiKOP. And are protected by copyright and various other
 DHM 2123
Lecture by: LALITA
ANBARASEN

CHAPTER 6: Health
Promoters and Their Roles
Who is a health promoter?

Health promoters help the public by bringing attention

to wide-scale health-related issues that are affecting
society.
A health promoter, also known as a public health
practitioner, helps inform the public of certain medical
issues and assists communities by educating them on
how to react appropriately.

Much of the job revolves around social skills, such as

community outreach or conducting public studies.
These professionals don't necessarily need a degree
related to medicine, as they aren't diagnosing or treating
any patients but medical experience and formal
education can help individuals succeed in educating the
public on health issues.
Primary Duties Of Health Promoters

 communicate with members of the population to

educate them on public health matters

 evaluate community health education programmes

and courses respective to a community's needs

 recruit members of staff to ensure high-quality

education and community outreach efforts

 assist the organisation with marketing public health

campaigns and ensure all information is correct
 assist staff and volunteers with the creation of health
promotion materials, such as pamphlets and
informational booklets

 maintain records of efforts and analyses

 write reports to demonstrate the effectiveness of

campaigns

 compile data into presentations and analyse it to

secure additional funding
Health workers should:

 follow established occupational safety and health

procedures, avoid exposing others to health and safety
risks, and participate in employer-provided
occupational safety and health training;

 use provided protocols to assess, and treat patients;

 treat patients with respect, compassion, and dignity;

 maintain patient confidentiality;
 swiftly follow established public health reporting
procedures of suspected and confirmed cases;

 provide public health information, to concerned people

who have neither symptoms nor risk;

 put on, use, take off, and dispose of PPE properly;

 self-monitor for signs of illness and self-isolate and
report illness to managers, if it occurs;

 advise management if they are experiencing signs of undue

stress or mental health challenges that require supportive
interventions;
Broad Areas of Competencies Important to
Health Promotion Practice

Aspect of the work is about working with people to

promote health in many different situations with a
variety of different aims.

To do this, health promoters need to have knowledge of

particular methods and acquire specialist competencies
in the following areas:
1. Managing, planning and evaluating

Managing resources for health promotion, including

money, materials, oneself and other people, is crucial.

Systematic planning is needed for effective and efficient

health promotion.

All health promotion work also requires evaluation, and

different methods are appropriate for different
approaches.
2. Communicating and educating

Health promotion is about people, so competence in

communication is essential and fundamental.

A high level of competence is needed in one-to-one

communication and in working with groups in various
ways, both formal and informal.

Effective communication is an educational competence,

but health promoters also need to understand how
people receive information and learn.

For example, patient education requires communication

and educational competencies.
3. Marketing and publicising

This requires competence in, for example, marketing and

advertising, using local radio and getting local press
coverage of health issues.

It may be used when undertaking any health promotion

activities that would benefit from wider publicity.
4. Facilitating, networking, partnership working

This means enabling others to promote their own and

other people’s health, using various means such as
sharing skills and information and building up
confidence and trust.

These competencies are particularly important when

working with communities.

They are also vital for working with other agencies and
forming partnerships for health that cross barriers of
organisations and disciplines.
5. Influencing policy and practice

Health promoters are in the business of influencing

policies and practices that affect health.

In order to influence policy and practice, you need to

understand how power is distributed and exercised
between people at any level, from a group of colleagues
to those in positions of great authority or influence.

You need to be able to use that knowledge to affect

decisions.
This includes working with statutory, voluntary and
commercial organisations to influence them to develop
health promoting policies for their staff and to produce
health enhancing products and services.
Thank you