Service Process

Presented By:
Antra Singh
What is Who or what is the direct recipient of the
the nature service?
of the People Possessions
Service
Act?

Tangible People processing Possession

Actions (services directed at
processing (services
people’s bodies) directed at physical
possessions)
Intangible Mental Stimulus Information
Actions processing (services processing (services
People processing Possession processing
(Passenger transportation; (Freight transportation;
Health Care; Lodging; Repair and Maintenance;
Beauty salons; Physical Warehousing; Retail
therapy, Fitness center; Distribution; Laundry and
Restaurants/ Bars) Dry Cleaning; Gardening;
Disposal/ Recycling)
Mental Stimulus processing Information processing
(Advertising/ PR; Arts and (Accounting; Banking;
Entertainment; Broadcasting; Insurance; Legal Services;
Management Consulting; Research; Securities
Education; Information Investment)
Services; Music Concerts)