PRESENTATION ON PROJECT REPORT

Presented by- JAGDAMBA GUPTA

Bharti Airtel
• Largest Private Integrated Telecom Company in
India

• 3rd Largest Wireless Operator in the World

• Largest & Fastest Growing Wireless Operator in

India

• Largest Telecom Company listed on Indian Stock

Exchange
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Integrated Telecom Company
 Wireless Services  Enterprise Services
– 2G/3G – Carrier
– Rural Market – Corporate

Telemedia Services  Passive Infrastructure

– Fixed Line – Bharti Infratel
– Broadband – Indus Tower
– DTH

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Vision 2010
• By 2010 Airtel will be the most admired brand
in India:
– Loved by more customers
– Targeted by top talent
– Benchmarked by more businesses
Mission
• “ We at Airtel always think in fresh and
innovative ways about the needs of our
customers and how we want them to feel. We
deliver what we promise and go out of our
way to delight the customer with a little bit
more”
Core Values
• Empowering People - to do their best
• Being Flexible - to adapt to the changing
environment and evolving customer needs
• Making it Happen - by striving to change the
status quo, innovate and energize new ideas with
a strong passion and entrepreneurial spirit
• Openness and transparency - with an innate
desire to do good
• Creating Positive Impact – with a desire to create
a meaningful difference in society.
Objectives/Goals
• To undertake transformational projects that
have a positive impact on the society and
contribute to the nation building process.
• To Diversify into new businesses in
agriculture, financial services and retail
business with world-class partners
• To lay the foundation for building a
“conglomerate” of future
Why Mad Rush for Telecom ??
Large number of additions Low teledensity (depicting Telecom
in telecom subscribers large untapped potential) Advantage

R 4 0. 4%
250
CAG 24

Teledensity (in percent)

Subscribers (in million)

18.3 19.9 20
200
12.8 16
150
9.1 12
225.21
100 7.0
206 8
5.1 140.3
50 98.4 4
53 76
0 0
2002–03 2003–04 2004–05 2005–06 2006–07 2007–08 (as
of June
2007)
Telecom Subscriber Base Teledensity

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Growth Factors

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 OBJECTIVE OF THE PROJECT
 
The primary objective of the project is to
generate the lead of corporate connection from
middle level offices ,and MARKET MAPPING OF
AIRTEL COMPETITORS AND THEIR PRODUCT
giving main consideration as to HOW TO
ENHANCE PRODUCTIVITY OF AIRTEL BUSINESS
SERVICE (ABS). Some other objectives of the
study are as follows :-
> TO INCREASE THE CUSTOMER BASE OF THE ORGANIZATION
USING VARIOUS PROMOTIONAL TOOLS.

> RESEARCH AND ANALYSIS OF THE CURRENT

CUSTOMER BASE.

> TO ANALYZE THE CUSTOMER SATISFACTION AND PROBLEM

REGARDING LANDLINE, BROADBAND, PRI(PRIMARY RATE
INTERFACE), CUG(CLOSED USER GROUP), NETWORK,
PROBLEMS AT FRANCHISE.

> ANALYZING THE COMPETITION IN THE MARKET &

COMPARATIVE ANALYSIS OF DIFFERENT PLANS OF OTHER
OPERATOR WITH EXISTING PLANS OF AIRTEL.
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RESEARCH METHODOLOGY
TYPES OF RESEARCH

THIS IS DESCRIPTIVE RESEARCH AS THIS RESEARCH INCLUDES SURVEYS

AND FACT FINDING INQUIRES OF DIFFERENT KINDS. SO DESCRIPTIVE
RESEARCH HELP IN KNOWING ABOUT PARTICULAR ITEM OR GROUP OF
ITEMS IN OTHER WORDS IT DESCRIBES THE STATE AS IT EXIST AT
PRESENT.

  DATA COLLECTED

THE DATA COLLECTED IN THIS RESEARCH IS FIRST HAND SO IT IS

PRIMARY DATA. IT IS COLLECTED DIRECTLY FROM THE RESPONDENT
THROUGH QUESTIONNAIRE AND THROUGH INTERVIEW METHOD.
 

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DATA COLLECTION METHOD
 
THE DATA IS COLLECTED FOR RESEARCH QUESTIONNAIRE & INTERVIEW
METHOD. A QUESTIONNAIRE IS FRAMED THEN DATA COLLECTED BY MAKING
IT FILL BY DIFFERENT RESPONDENT.

DATA COLLECTION INSTRUMENT

 
IT IS CLOSED ENDED AND OPEN ENDED BOTH TYPES OF QUESTIONNAIRE. IF
QUESTIONNAIRE IS CLOSED ENDED THEN QUESTIONS ARE IN THE FORM OF
‘YES’ OR ‘NO’ AND IF QUESTIONNAIRE IS OPEN ENDED THEN QUESTIONS ARE
IN THE FORM OF ANY NUMERICAL FORM.
 

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SAMPLE TECHNIQUES
 
SAMPLING TECHNIQUES USED IN JUDGMENT SAMPLING. AS THE
SELECTION OF SAMPLE WAS DONE ACCORDING TO THE RESEARCHER
CONVENIENCE.
 
 SAMPLE UNIT
 
FROM THE CORPORATE CUSTOMERS AND OFFICES OF LUCKNOW.
 

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DATA ANALYSIS INSTRUMENT
 
INSTRUMENT USED FOR DATA ANALYSIS IS TABULATION OF DATA, BAR
CHART AND PIE CHART.
 
RESPONSE OF THE CUSTOMER UNDER STUDY, REGARDING A NEW
CONNECTION OR INTERESTED FOR A GROUP CONNECTION IN THE
ORGANIZATION

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RESULTS AND FINDINGS
ON THE BASIS OF PRIMARY DATA SEARCH THROUGH QUESTIONNAIRE,
RESULTS AND FINDINGS REGARDING THE FOLLOWING HAVE BEEN
COMPLIED:

1 AIRTEL’S POSITION IN CORPORATE MARKET.

2 CUSTOMER’S BRAND AWARENESS.
3 CUSTOMER’S BUYING BEHAVIOR.
4 CUSTOMER’ S SATISFACTION LEVEL.
5 PRODUCT PENETRATION.

THE RESULTS AND FINDINGS ARE BASED ON THE DIRECT INTERACTION,

DISCUSSION AND QUESTIONNAIRE FILLED BY THE CUSTOMERS.

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EXISTENCE OF AIRTEL AND ITS
COMPETITORS IN CORPORATE SEGMENT
15% Tata Indicom
5
3 15
35% Airtel

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19% BSNL

23% Reliance

35
3% IDEA
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5% vodafone

IT SHOWS THAT AIRTEL IS THE MARKET LEADER IN CORPORATE

SEGMENT.
 
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CUSTOMER’S BUYING BEHAVIOUR
WHAT IS THE BASIC NEED OF CUSTOMER?

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Recommendations
ACTIVE AND EFFECTIVE SALES WORK FORCE
 
SALES EXECUTIVE SHOULD BE APPOINTED FOR PARTICULAR AREAS
THAT ARE RESPONSIBLE FOR POST SALES SERVICES. SALES EXECUTIVE
SHOULD VISIT THE CORPORATE OFFICES WEEKLY AND SHOULD LISTEN
TO COMPLAINTS AND GRIEVANCES.

 
SALES WORK FORCE SHOULD BE TRAINED IN A WAY THAT THEY
SHOULD BE ABLE TO COMMUNICATE THE PLANS IN AN EFFECTIVE
MANNER, SHOULD BE MOTIVATED FOR GOOD POST SALES SERVICES
AND SHOULD ALSO BE AWARDED FOR GOOD WORK

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PROMOTION
 
A STRATEGY CAN BE IMPLEMENTED LIKE WE SHOULD NOT TAKE INITIAL
INSTALLATION CHARGES AND SHOULD LIMIT THIS OFFER FOR A
PARTICULAR PERIOD OR CAN DISTRIBUTE SOME GIFTS OR SOMETHING
AS A TOKEN OF APPRECIATION.

 
CUSTOMER CARE SERVICES

A SEPARATE CUSTOMER CARE DEPARTMENT FOR CORPORATE

SEGMENT SHOULD BE MADE TO LOOK INTO THE MATTER OF POST
SALES SERVICES AND THE CUSTOMER CARE DEPARTMENT EXECUTIVES
SHOULD BE CONTINUOUSLY CHECKED AND TRAINED FOR THIS SPECIFIC
PURPOSE.

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THANK YOU !!

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