Business Intelligence in the

Telecommunications sector

Submitted by:

Amey Kolhatkar (09BM8008)

Sushant Kumar (09BM8052)

Vinod Gupta School of Management, IIT Kharagpur

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Table of Contents

Introduction .............................................................................................................................. 3

What is Business Intelligence? ............................................................................................... 3

The Telecommunications Industry in India ........................................................................... 4

Need for BI in the Telecomm industry................................................................................... 6

BI and Data warehousing implementation at some major Telecomm companies in India .... 6

Dimensional Modelling for the Telecomm Industry ............................................................. 8

The Sales and Marketing process ........................................................................................... 9

Customer billing process ...................................................................................................... 16

Call Traffic (Call Detail Records) ........................................................................................ 13

The Supply Chain Management process .............................................................................. 21

Major BI Reporting Tools ..................................................................................................... 24

SAP - Business Objects ........................................................................................................ 24

SAS....................................................................................................................................... 24

IBM- Cognos ........................................................................................................................ 25

Microsoft SQL Server .......................................................................................................... 25

Oracle-Hyperion ................................................................................................................... 26

References ............................................................................................................................... 27

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Introduction

What is Business Intelligence?

Business intelligence (BI) refers to the tools and techniques used in identifying, extracting
and analyzing business data. Business Intelligence provides historical, current and predictive
views of business operations and aids decision making for businesses.

As per Forrester’s definition:

"Business Intelligence is a set of methodologies, processes, architectures, and technologies

that transform raw data into meaningful and useful information used to enable more effective
strategic, tactical, and operational insights and decision-making."

Some popular features of BI technologies are reporting, online analytical processing,

analytics, data mining, business performance management, benchmarking, and predictive
analytics.

The main function of Business intelligence is to enable businesses to do better decision-

making. To enable such decision-making, a BI system focuses on certain critical factors such
as customers, competitors, business partners, economic environment and internal operations.
Thus, a BI system can be referred to as a Decision Support System.

Business Intelligence applications can be:

 Mission-critical and integral to a business’ operations or occasional to meet some

special requirement
 Enterprise-wide or local to one division, department, or project
 Centrally initiated or driven by user demand

Some advantages gained by implementing Business Intelligence are:

 Enhanced reaction and sensitivity of the organization toward the customers

 Identification of customer demands
 Capability to respond to market trends

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  Improved optimality within operations
 Effective use and saving of wealth
 Intricate study assisting for future prospects
 Optimum utilization of organizational resources

Often BI applications use data gathered from a Data Warehouse (DW) or a Data Mart.
Basically, a DW contains tonnes of historical data relating to a business. BI relies on Data
Warehousing, making cost effective storing and managing of warehouse data critical to any
BI - DW solution. Without an effective data warehouse, an organization cannot extract the
data required for analysis in time to facilitate quick decision making.

The Telecommunications Industry in India

The Indian telecommunications industry is one of the fastest growing in the world. The total
number of telephone subscribers in the country reached 806.13 million at the end of January
2011 from 787.28 million in Dec 2010, according to the data released by Telecom Regulatory
Authority of India (TRAI), making it one of the fastest growing telecomm industries in the
world. With this the overall tele-density (telephones per 100 people) has touched 67.67. The
wireless subscriber base has expanded to 771.18 million at the end of Jan 2011 from 752.19
million in December 2010, registering a growth of 2.52%

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The telecomm industry has witnessed good growth during the last few years on the back of
rollout of newer circles by operators, successful auction of the third-generation (3G) and
broadband wireless access (BWA) spectrum, network rollout in semi-rural and rural areas
and the increased focus on the booming value added services (VAS) market.

Key Players

With many new players coming entering the sector, the intensity of competition in the
industry has increased, especially over the last few years. The resulting competition has
almost started a price war amongst the telecomm companies. The market share of the telecom
companies reflects the fragmented nature of the industry, with as many as 15 players. As of
September 30, 2010, Bharti Airtel was the market leader with a market share of 20.8%,
followed by Reliance (17.1%), Vodafone (16.8 %), BSNL (11.4 %), Tata (11.5 %), Idea
(10.8 %), Aircel (6.8 %), with the remaining share being held by other smaller operators like
MTS, Uninor, etc, Loop, MTNL, etc.

Future Prospects

As per the industry’s projections in the five year plan, the total number of telecom subscribers
is projected to grow from the present 780 million to 1,200 million during the five year period.
About 25% would be 3G and 4G subscribers, which would demand ramping up the
infrastructure significantly. The total investment in the pan-India broadband rollout is
expected to be USD 16.79 billion, while another USD 9 billion will be invested in
strengthening the transmission network.

Keeping in mind the growth and competition in this sector, and the high number of
subscribers, tons of data is generated daily, and companies need to be in a position to analyze
this data and use it for better decision making. Thus, BI plays a very critical role in the
Telecommunications industry.

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Need for BI in the Telecommunications industry

• Customer Profitability: It is imperative that the Telecomm companies acquire new,

profitable customers as well as increase the profitability of existing ones. BI solutions
can help a company identify the most profitable customers and their usage patterns.

• Cross selling: This can be a major source of selling for a telecom company. For
effective cross-selling, existing data can be leveraged using business intelligence
solutions to quickly zero in on new products that may be required by existing
customers.

• Customer Attrition: Acquiring new customers is much more costly than retaining
existing ones. Customer attrition analysis is an essential step in customer retention,
which can be achieved using BI.

• Campaign Analysis: Campaign analysis is used to analyze the effectiveness of a

marketing or promotion campaign. The effects of a particular campaign on sales of
the promoted product can be tracked using business intelligence solutions

• Forecasting: To plan their networks, telecommunications service providers perform

forecasting that helps operators to make key investment decisions

• Budgeting: Data warehousing facilitates analysis of budgeted versus actual

expenditure for various cost heads like promotion campaigns, product development,
infrastructure maintenance, investments, commissions, etc.

Role of BI at some major Telecomm companies in India

 Vodafone were able to describe various benefits since implementing their BI

solutions:

o Automated import of measurement data from a wide variety of sources, allowing

the automatic creation of up-to-the-minute reports.
o Constant access to the reports from anywhere and at any time via the intranet or
Internet using a Web browser.

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 o Standard presentation media; standard layout following corporate identity
guidelines.
o Dynamic selection of the level of detail in the reports.
o Dynamic creation of trend reports.

 Reliance Communications’ performance improvement after BI and Warehousing

solutions implementation:

o Earlier, data loading took almost 2 - 3 hours daily.

o The implementation partner Greenplum Solution selected the S1004 model of the
Sun Data Warehouse Appliance for implementation.
o The time required to turn around a request for detailed call records shrank by over
80%, from multiple days to a few hours.
o Reduced the average time to load a day’s worth of data by over 90%, from 2 hours
to under 10 minutes.

 BI and Data Warehousing at Bharti Airtel:

o The company started using BI tools from 1997-98

o The company mainly wanted to:

 Identify the usage patterns at an individual level

 Offer each customer customized plans based on his/her usage

o A key insight that Airtel obtained was that critical business and marketing
decisions were being based on daily revenues that were around 15% – 16% less
than the actual amount

o Hence, Airtel decided leverage its data management expertise in the Value Added
Services (VAS) based on consumer usage patterns.

o The decision-making process at Airtel has effectively moved from an observation

to a prediction model

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Dimensional Modelling for the
Telecomm Industry

The following four processes are identified which are the key ones that require the design of
fact and dimension tables. Covering these processes by large caters to the reporting
requirements of the telecommunication industry: The processes are:

1. Sales and Marketing

2. Customer Billing
3. Call Detail Records or Call Traffic
4. Supply chain management

The following dimensions are identified along which the processes will be built:

1. Time – This dimension represents the time variable along which the historic data can
be visualized. Its attributes is decided by the required granularity of the process. The
attribute may be any one among the Day of week, Type of day, Fiscal week, Fiscal
month, Fiscal quarter, Fiscal year, Holiday etc.
2. Customer – This dimension captures the data about the customers. The related data
may be the name of Customer, Customer id, locality of the customer, State of the
customer and the country he resides it.
3. Product – This dimension describes the various products the telecommunication
company offers. The products may be Call, SMSs, MMSs, GPRS etc. This dimension
has an id associated with each product known as the product id and the corresponding
description of the product.
4. Promotion – This dimension is mostly used in sales and marketing. This dimension
describes the various promotions used for selling the connections by the company. Its
attributes contains the name of the promotion, its cost and the locality in which it is
being promoted.
5. Sales Executive – This dimension captures the details of the sales representatives of
the company. The sales rep has a unique Id along with other details such as their
name, sex, age locality and the state on which they are employed.

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 6. Location – Location is a dimension which captures the district, state and the country
of the operation of the company.
7. Retailer – This dimension is very useful in analysing the Supply chain of the
company. How the various retailers manage the recharge coupons and other vouchers
of the company. The attributes contains the name of the retailer its locality and state
along with the unique identifier called Retailer_id.
8. Service Line - The dimension service line signifies the connecting and transmitting
tower which has a unique Id and an area code for a particular locality and state. This
dimension is handy in analysing the call traffic and call details records.

The Fact and Dimensions for the various processes are represented in the following Bus
Matrix.

The Sales and Marketing process

This process is one of the most important ones in a Telecomm company. Due to increasing
nature of competition, a telecomm company must be able to identify the factors which
contribute the most to its revenues. By means of a BI system, one can easily identify things
like which area has the maximum number of customers, which time of the year witnesses the
maximum revenues, or which product generates maximum revenue, so that the telecomm

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company can focus accordingly. Also, one can analyze which marketing or promotional
campaign has given the best results.

Design Considerations:

The Time dimension helps us do an analysis for any period in an year, for example, sales per
week, per Fiscal quarter, etc, with the lowest level of granularity being a single day.

The Customer dimension maintains details of all the customers of the company, along with
other details such as date of joining of service, area or locality, state, etc.

The Promotion dimension is useful in maintaining details of all promotional campaigns

which have been undertaken by the company, alongwith details like Promotion cost,
promotion start and end date, promotion location, etc.

Similarly, there are other dimensions to store the details of various sales representatives,
products etc.

The Sales and Marketing fact and dimension tables are represented below:

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Analysis:

The above dimensional model is used to store data related to Sales and marketing activities
and can be very useful to analyse sales data and take important decisions. As mentioned
earlier, the things which could be analysed are Sales by region, sales by various time periods,
effectiveness of various promotional campaigns, popularity of various services/products,
performance of various Sales executives, etc. A sample record can be as shown below:

Time_ID 20110412120000
Product_ID CALL
Customer_ID ABC1234
Location_ID KGP
Promotion_ID NIGHT02
SalesExec_ID ASDF1111
Revenue 18

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Some of the reports which could be generated are:

Report 1:

 Which product generated the maximum revenue in the year 2005 in Mumbai?

Time Location Product Revenue

2005 Mumbai GPRS 12600
2005 Mumbai SMS 5600

Result: On querying the warehouse, we deduce that the GPRS service was the highest
revenue grosser in the year 2005 in Mumbai circle.

Report 2:

 Which year showcased the highest no. of newly added customers?

Year No. of Customers

2002 114500
2003 116000

Result: We find out that the year 2003 witnessed the highest addition of new customers for
the telecomm provider.

Some other queries which can be answered:

• Which promotions has been the most popular in a region?

• Which telecomm circle earns the maximum revenue for the company?

• Comparative analysis of the performance of sales executives based on factors such as

gender, age group, region.

The above queries shown are just a sample. The above dimensional model can similarly be
used to perform many other analyses, which can be extremely useful in decision-making.

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Call Traffic (Call Detail Records)

The call details record contains the data for all the calls. This process examines the call traffic
and up to the detail of a particular transmission tower in a locality from which the call has
been connected. This process has the following three dimensions:
1. Time
2. Customer
3. Service line

The granularity of the Time dimension is hour, so that the check can be made at an
hourly basis that which region has high call density on a particular hour of the day. Similarly
other attributes of the Time dimensions like ‘day of week’,’ week’ etc helps the decision
maker to watch out for the call density at various point of time in a week/ month.

The customer has his attributes as his name, id, locality and state. The service line
dimension has an area code to identify the area, along with the city and state.

The fact table contains the attributes required for measuring the density of the calls.
The call start time and call end time relates to the no of minutes a customer has been
connected to a call. All the calls are identified with the unique call Id. The access id is the id
for a particular connecting and transmitting tower. Data downloaded is the amount of data
transmitted through the tower to the customers end. Similarly for SMS and MMS, SMS ids
and MMS Ids are created which is unique for a particular transmission. The fact table and
dimension tables are as below:

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The sample call details record is shown:

Time_ID 201104142210
Customer_ID ABC1234
Service line_ID Kgp
Call_ID 222C
Duration(min) 33
Call start time 11:02 AM
call end time 11:35 AM
access ID kgp_12
connection start time 1:43 PM
Data downloaded 64MB
SMS_ID 111SMS
SMS time 4:00 PM
MMS_ID 434MMS
MMS time 3:00 PM

Analysis:

The Call records process is of great use to the decision makers by giving us a lot of
insights. Many questions can be addressed by analysing the data for the various calls made at

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a particular time of the day on a certain locality. It can be judged which area encountered
maximum traffic density or which week day experienced maximum calls.

We consider a hypothetical situation where only two customers made calls between
11 am and 12 pm on a certain day in two different regions namely, Kharagpur and Kolkata.
Their call details records are shown:

Time_ID 201104142310 201104142311

Customer_ID ABC1234 ABC1235
Service line_ID Kgp kol
Call_ID 222C 227C
Duration(min) 33 21
Call start time 11:02 AM 11:34
call end time 11:35 AM 11:55
access ID kgp_12 kol_12
connection start time 1:43 PM 2:43 PM
Data downloaded 64MB 66MB
SMS_ID 111SMS 118SMS
SMS time 4:00 PM 5:00 PM
MMS_ID 434MMS 474MMS
MMS time 3:00 PM 4:00 PM

The records of calls, SMSs and MMSs can be used to create valuable reports by
conducting operations like joins etc so as to get the result as required. For example if the
company requires to know the area or day having maximum traffic, or on which day
maximum SMSs were sent, the following reports may be generated to get an insight for
answering these queries.

Report 1:

Time_ID 201104142310 201104142312 201104142320 201104142330

Customer_ID ABC1234 ABC1235 ABC1236 ABC1237
Service line_ID Kgp kol Bankura Bishnupur
Call_ID 222C 227C 221C 232C
Duration(min) 33 21 11 31

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Call start time 11:02 AM 11:34 11:27 11:12
call end time 11:35 AM 11:55 11:38 11:43

Decision taken: In the region Kharagpur there was maximum call traffic during the 1hr
period from 11:00 am till 12:00 pm.

Report 2:

Day Sunday Monday Tues Saturday

Customer_ID ABC1234 ABC1235 ABC1236 ABC1237
Service line_ID Kgp Kgp Kgp Kgp
Call_ID 222C 227C 221C 232C
Duration(min) 33 21 11 31
Call start time 11:02 AM 11:34 11:27 11:12
call end time 11:35 AM 11:55 11:38 11:43

Decision taken: In the region Kharagpur there was maximum call traffic on Sunday of a
particular week.

Report 3:

Date 1st jan 14th feb 26th jan 15th aug

Service line_ID Kgp Kgp Kgp Kgp
No of SMSs 643 3321 234 312

Decision taken: In Kharagpur region, maximum SMSs were sent on 14th February in the year
2010.

Customer billing process

This process is mainly required to keep the track of the call charges applicable to a particular
customer and provide a monthly bill for the customer against his usage. Each month, the
operational billing system generates a bill for each phone number. Since the wireless
company has millions of service lines, this represents a significant amount of data. However,

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a customer can have multiple connections or numbers, which appear as separate line items on
the same bill; each service line has its own set of billing metrics, such as the number of
minutes used and monthly service charge. There is a single rate plan associated with each
service line on a given bill; this plan can change as customers’ usage habits evolve. Finally, a
sales representative (and his or her respective sales organization and channel) is associated
with each service line in order to evaluate the ongoing billing revenue stream generated by
each rep and channel partner.

Design Considerations:
The Dimension table are built to the lowest level of granularity possible. Here in the
billing process, the required granularity of the time frame is one month because a bill comes
to the customer once every month. Therefore the grain is one month. However for making
possible decisions the Time dimension takes into account the quarterly data and the annual
data.
The Customer dimension has the data of customers like his unique ID, his name,
locality, state and the date he has taken a connection and the date he has left any previous/
existing connections. These dates are necessary for generating the bills as the number of
days/ months can be computed from these data for every customer.
The Sales executive dimension captures the data for all the sales executives, their
name, sex, age etc. This dimension is useful in carrying out the decisions related to the
problems associated in payment by a customer and the corresponding sales rep handing the
various cases of payment difficulty as in modes of payment or lagging the payment date.
The granularity of the Fact table represents the rates for various products offered by the
operator. The following products and charges are taken into consideration:
1. Calls charges
2. Roaming call charges
3. Long distance call charges
4. SMSs charges
5. MMS charges
6. GPRS charges
7. Late charges
8. Monthly service charges
9. Taxes

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The billing fact and dimension table are represented below.

A sample Bill is shown below:

Customer name Sushant Kumar
Customer ID ABCD1234
Locality Kharagpur
State West Bengal
Country India
Bill Date May-June
Date of Joining 23rd may'11
Date of leaving NA
Sales executive ID ABCD4321
No of call 34
Call charges 34
No of SMSes 5
SMSs charges 5
No of MMSs 6
MMSs charges 6

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 No of roaming minutes 8
Roaming charges 16
Long distance minutes 23
Long distance charges 46
GPRS data downloaded 34MB
GPRS charges 34
Taxes 12
Service charges 12
Late charges 50
Due amount 241
Due amount with late
291
charges
Due date Jun-30

Analysis:

The billing process is of great use to the decision makers. Apart from bill generation,
this process gives us a lot of insights. Many questions can be addressed by analysing the data
for the various bills generated for the customer base with constant parameter such as time or
place. In a particular year it can be judged how many customers have delayed the bill
payment and how much revenue is generated by the late charges. Moreover, it can also be
seen which region of the country is making maximum no of calls and how/ which customers
are of greatest value to the company.

Consider a hypothetical situation where only two customers are in a particular area,
‘Kharagpur’. Their bills details are as shown below.

Customer name Sushant Kumar Amey Kolhatkar

Customer ID ABCD1234 ABCD1235
Locality Kharagpur Kharagpur
State West Bengal West Bengal
Country India India
Bill Date May-June May-June
Date of Joining 23rd may'11 24th may'11
Date of leaving NA NA

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 Sales executive ID ABCD4321 ABCD4322
No of call 34 38
Call charges 34 38
No pf SMSs 5 5
SMSs charges 5 5
No of MMSs 6 6
MMSs charges 6 6
No of roaming minutes 8 8
Roaming charges 16 16
Long distance minutes 23 23
Long distance charges 46 46
GPRS data downloaded 34MB 98MB
GPRS charges 34 98
Taxes 12 12
Service charges 12 12
Late charges 50 50
Due amount 241 313
Due amount with late
291 363
charges
Due date Jun-30 Jun-30

The bills can be used to create valuable reports by conducting operations like joins etc
so as to get the result as required. For example if the company requires to know the most
valuable customer in the Kharagpur region, the following reports may be generated.

Report 1:

Customer name Sushant Kumar Amey Kolhatkar

Customer ID ABCD1234 ABCD1235
Locality Kharagpur Kharagpur
State West Bengal West Bengal
Due amount 241 313

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Decision taken: In the region Kharagpur the customer named ‘Amey Kolhatkar’ is of great
value to the company because revenue from him is the greatest in the region.

Report 2:

Customer name Sushant Kumar Amey Kolhatkar

Customer ID ABCD1234 ABCD1235
Locality Kharagpur Kharagpur
State West Bengal West Bengal
Late charges 0 50
Due amount 241 313
Due amount with late charges 241 363
Due date Jun-30 Jun-30

Decision taken: In the region Kharagpur the only one customer has delayed payments.

Report 3:

Locality Kharagpur Kolkata Bankura Bishnupur

State West Bengal West Bengal West Bengal West Bengal
Total Call usage (min) 354 121 322 111

Decision taken: In the region Kharagpur the total call usage is highest as compared to any
other region in the state.

The Supply Chain Management process

The Supply Chain Management (SCM) process mainly tracks the distribution of the
telecomm company’s various products – SIM cards, recharge vouchers of various
denominations, special recharge vouchers, internet data cards, etc. This process mainly helps
the companies track the performance of various retailers and the sale or demand of products
by retailer or by locality. This enables the company to manage the supply-demand situation
better and helps it forecast future demand of products in various areas.

Design Considerations:

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The Time dimension has the granularity of 1 day. Subsequently, data for any particular time
period can be obtained using the time dimension.

The Retailer dimension has details about the Retailer Id, Name, Locality of operation, etc.

The Product dimension has the Product ID, Description and the Category (sub-product). For
example, the product Id is Recharge Coupons (RC), and the sub products are the coupons of
various denominations such as RC10, RC30, RC100, etc.

The dimensional model for this process can be designed as follows:

Analysis:

Many questions regarding the Supply chain management of the company can be answered
using the dimensional model for this process.

Report 1:

• Which product has the highest demand with Retailers in Kharagpur location?

Location Product Category Quantity sold

Kharagpur Recharge Coupons RC30 1500
(RC)

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 Kharagpur Special Recharge 3000FREESMS 800
Voucher (SRC)

Result: The above data shows us that Recharge Coupons of Rs. 30 denomination has been
the product in most demand in Kharagpur.

Report 2:

• Performance of Retailers by location in a particular period.

Location Retailer ID Quantity sold

Kharagpur IITMAIN 600
Kharagpur RLYSTN 500

Result: The above analysis shows us that the Retailer outlet with ID IITMAIN has been the
one doing the maximum sale in terms of quantity in the Kharagpur area.

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Major BI Reporting Tools

The major players in the field of BI reporting are:

SAP - Business Objects

SAP business objects provide the following reporting and analysis tools which is intelligent
and robust enough to be used as per data requirements and platform used.

 SAP Crystal Reports – This report connect to virtually any data source, design and format
interactive reports, and share them internally or externally.
 SAP BusinessObjects Analysis – This Perform analysis of multi-dimensional data sets
using OLAP tool designed for financial and business analysts. The business objects for
Microsoft perform analysis for Microsoft office environment.
 SAP BusinessObjects Web Intelligence – This feature of BO perform queries and analysis
across data sources online or offline.
 SAP BusinessObjects Predictive Workbench – This mine the information sets and predicts
future trends.

SAS

SAS is the market leader in business intelligence software and services, and one of the largest
independent vendors in the market. It has the following types of reporting tools:

 Business visualization – This provides business visualization for interactive data

exploration and visual queries. This tool make complex interrelationships visible in an
easy-to-understand picture.
 Web and desktop reporting – This tool provides a Web-based, interactive reporting
interface for information consumers. Rich desktop-like experience through the utilization
of AJAX provides more drag-and-drop functionality, resizing of objects on the screen,
partial screen refresh and context-sensitive menus.
 Query and analysis – This tool provides query capabilities for all levels of users across
multiple BI interfaces. It is a web-based, interactive interface for advanced users looking
for new views that define answers to questions by exploring and analyzing the OLAP
cubes.

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 OLAP storage and OLAP data exploration interface- This unique tool provides a
powerful, industrial-strength multidimensional database designed to handle large volumes
of business intelligence data. It also supports multidimensional (MOLAP) and hybrid
(HOLAP) data stores.

IBM- Cognos

Cognos Business Intelligence expands traditional BI capabilities with planning, scenario

modeling, collaboration, real-time monitoring and predictive analytics. It provides the
following reporting and analysis tools:

 Query and Reporting - Cognos query and reporting capabilities ensure users are equipped
with the information from which they need to make fact-based decisions in a system
that’s simpler, faster and easier to manage. Its analysis capabilities allow all users to
explore information easily and intuitively to drive better, smarter business decisions.
 Dashboarding - Cognos dashboard capabilities allow any user to access, interact and
personalize content in a way that supports the unique way they make decisions
 Scorecarding- Cognos scorecarding capabilities enable organizations to capture
corporate strategy and communicate that strategy at the operational level.
 Real-time Monitoring- Cognos features real-time monitoring capabilities for consumers
of actionable business intelligence. It provides an organization’s frontline employees with
a rich view of operational KPIs and measures to support up-to the-moment decision
making.

Microsoft SQL Server

Microsoft Business Intelligence helps to make important decision making by the reporting
tools capable of performing complex tasks:

 Aggregate seemingly disparate metrics into a single overall performance scorecard.

 With Managed self-service Business Intelligence, it empowers users to create their own
ad-hoc reports using familiar, easy-to-use tools they already know. It Identify patterns and
exceptions with data trending.
 Understand performance issues such as capacity spikes or downtime with greater event
detail.

25
 Rely on a robust security model that provides data security starting at web sites and
dashboards, all the way down to cell-level detail.

Oracle-Hyperion

Oracle BI provides following benefits through a comprehensive list of reporting and

analytics tools:

 Comprehensive BI functionality built on a unified infrastructure— This tool reduces cost

and increase productivity with a common infrastructure for producing and delivering
enterprise reports, scorecards, dashboards, ad hoc analysis, and OLAP analysis.
 Unified business model— This ensures that all metrics, calculations and definitions are
uniformly consistent to provide better alignment and visibility across the organization
 Scalability, reliability and performance— This optimizes the performance while
simplifying systems configuration and lifecycle management. An integrated systems
management console provides superior scalability, high availability, and security benefits,
while making upgrades and systems management effortless.

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References

 Ralph Kimball, Margy Ross, The Datawarehouse toolkit, 2nd edition -

The complete guide to Dimentional modeling

 Data Warehousing for the Telecom Industry

http://www.information-management.com/issues/19981201/260-1.html
http://downloads.ingres.com/online/collaterals/bp/JaspersoftBITelecom-BP.pdf

 Data Warehouse implementation at Reliance Communucations

http://www.authorstream.com/Presentation/amsmazin-632783-data-warehouse-
implementation/
http://www.greenplum.com/customers/reliance-communications/

 Best Practice DataWarehousing and Analytics at Vodafone

http://www.sas.com/success/vodafone.html
http://www.teradata.com/library/pdf/Podcast_Stewart1107.pdf

 Data Warehousing as a Strategic Tool at Bharti Airtel

Indian School of Business, Hyderabad - Case No. CS-08-001, Version 1.0, July 2,
2008

 Business Intelligence
http://www.nivtindia.com/Resource/Business%20Intelligence.pdf
http://en.wikipedia.org/wiki/Business_intelligence

 India Brand Equity Foundation (IBEF) - Telecomm Industry in India

http://www.ibef.org/industry/telecommunications.aspx
http://www.trai.gov.in

 Major BI Reporting tools

http://www.sas.com/technologies/bi/
http://www.oracle.com/us/solutions/ent-performance-bi/enterprise-edition-
066546.html
http://www.microsoft.com/sqlserver/en/us/solutions-technologies/business-
intelligence.aspx
http://www-01.ibm.com/software/data/businessintelligence/
http://www.sap.com/solutions/sapbusinessobjects/large/business-
intelligence/index.epx

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