MARKETING RESEARCH

PREPARED BY
BANKAR GANESH
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RESEARCH
• Search for information in systematic and
scientific manner.

• Types
1)Qualitative 2)Quantitative
3)Empirical 4)Exploratory
5)Descriptive 6)Historical
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FUNCTION OF MARKETING RESEARCH

• Formalized means of obtaining information used
in marketing decisions.

• Links consumer,customer,and public to the

marketer through information.

• Identify and define marketing opportunities and

problem.
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Cont……
• Evaluate marketing Actions.

• Improve and Understanding marketing Process.

• Manages and implement data collection process,

analyzes the results and communicate the
finding.
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INFORMATION AND DECISION MAKING

ESTABLISH
OBJECTIVES

CHOOSE BEST
DETERMINE ALTERNATIVE
PERFORMANCE

SELECT IMPLEMENT
PROBLEM ALTERNATIVES

DEVELOPE
ALTERNATIVE MODIFY AS
NECESSARY
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THANK YOU!