Professional Documents
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“Research is the process which includes defining and redefining problems, formulating
hypothesis or suggested solutions or tentative solution; collecting, organizing and
evaluating data; making deductions and reaching conclusions; and at last carefully
testing the conclusions to determine whether they fit the formulating hypothesis.”
-Clifford Woody.
-“a careful investigation or inquiry specially through search for new facts
in any branch of knowledge” – Advanced learner’s dictionary of Current english
-Research Methodology –C. R. Kothari 2e p1
Research Methodology
What is business research ?
Method
Vs
Methodology
RESEARCH MOTIVES
Inquisitiveness (Jidnyasa)
Uncomfortable with uncertainness
Sustainable growth of business
Academic and career excellence
Desire to accept Challenges
Satisfy creativity
Service to society
Research Methodology
Why study Business Research Methods?
Objectives of Research
Objectives of Research
entities or events
or events
Research Methodology
Why study Business Research Methods?
Utility of research :
industry,
• Logical justification for sampling plan, data collection and analysis techniques
Ref.: Chawala D., Sondhi N.(2011), “Research Methodology”, Vikas Publishing House pvt ltd., p17
Research Methodology
Decision Support System(DSS)
Marketing
Productio
n& BR HR
Operation
Finance
Research Methodology
Marketing
a) Continuously declining sales
b) Investment analysis
c) Equity research
Human Resource
a) Employee retention policy
b) Job satisfaction
4. Research design –
What information is needed ? Who will give the information ?
from how many to collect the information ? how to collect and
analyze the information ?
Ethics are broadly the set of rules, written and unwritten, that govern our expectations
of our own and others’ behavior.
Research ethics are the set of ethics that govern how scientific and other research is
performed at research institutions such as universities, and how it is disseminated.
Research Methodology
client ‘s
ethics
Ethics
Supplier’s Respondent’s
ethics ethics
Research Methodology
Research Ethics:
• to steal and pass off (the ideas or words of another) as one's own
• to use (another's production) without crediting the source
• to commit literary theft
• to present as new and original an idea or product derived from an existing
source
• In other words, plagiarism is an act of fraud. It involves both stealing someone
else's work and lying about it afterward.
Research Methodology
Plagiarism
All of the following are considered plagiarism:
How to avoid???
Examples
Citation style:
MLA
Chicago
Research Methodology
How to do citations
• Parenthetical:
• Falsely balanced news coverage can distort the public’s perception of expert consensus on an issue (Koehler, 2016).
• Narrative:
https://apastyle.apa.org/style-grammar-guidelines.
Research Methodology
APA:
https://apastyle.apa.org/style-grammar-guidelines/references/examples