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  • Brand Workshop.

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    jatinpunamiya
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    The document outlines the key components of developing a corporate branding strategy, including establishing a vision, mission, and values; assessing current brand equity; analyzing product lines, markets, competitors; and defining the brand identity. It recommends undertaking small surveys to evaluate brand awareness, knowledge, feelings, loyalty, and relationships. Various frameworks are referenced to guide positioning the brand, developing a unique identity, and introducing new products effectively.

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    The document outlines the key components of developing a corporate branding strategy, including establishing a vision, mission, and values; assessing current brand equity; analyzing product lines, markets, competitors; and defining the brand identity. It recommends undertaking small surveys to evaluate brand awareness, knowledge, feelings, loyalty, and relationships. Various frameworks are referenced to guide positioning the brand, developing a unique identity, and introducing new products effectively.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    21 views2 pages

    Brand Workshop.

    Uploaded by

    jatinpunamiya
    The document outlines the key components of developing a corporate branding strategy, including establishing a vision, mission, and values; assessing current brand equity; analyzing product lines, markets, competitors; and defining the brand identity. It recommends undertaking small surveys to evaluate brand awareness, knowledge, feelings, loyalty, and relationships. Various frameworks are referenced to guide positioning the brand, developing a unique identity, and introducing new products effectively.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Corporate DNA

    Vision Statement

    Mission Statement

    Values

    Brand Story

    Logo/ Design elements

    Tagline

    Analysis of Current Brand Equity( undertake a small with 25 people to assess the following)

     Awareness of Brand
     Symbolic Knowledge of Brand
     Judgement of brand
     Feelings of brand
     Relationship with Brand (Loyalty, attachment with brand)

    Core Competency/ Expertise of Firm

    Product Line Analysis

    Product 1 Product 2 Product 3


    Core Benefit
    Pricing
    Unique Features
    Consumer Base/ Target
    Segment
    % of Sales
    Contribution to Profit
    Life Cycle Stages
    Brand Image
    Trends & Driving Forces

    Pivotal Brands.

    Mraket, Competitiors & Consumers Analysis (Primary & Secondary Analysis)

    Porters 5 forces

    Top 3 Competitors & SWOT


    Brand Postioning

    Target Market

    Nature of Competition

    Brand Name POP POD


    Competition 1
    Competition 2
    Competition 3
    Competition 4
    Competition 5

     POP

    Category POP

    Category POD

     POD

    Strong , Unique, Favorable Associations

    Brand Identity

    David Aaker

    Kapferrer’s Framework

    4 P’s of your New Product.

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