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  • Channel Integration System

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    navinchouhan1123
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    The document discusses different types of marketing systems including vertical, horizontal, and multichannel systems. Vertical systems involve contractual relationships between producers, wholesalers, retailers, and service firms. They provide control over quality but can be difficult to manage. Horizontal systems involve relationships between firms at the same level of the supply chain. Multichannel systems use multiple channels to increase coverage and customize selling, but also increase costs and potential for conflicts.

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    The document discusses different types of marketing systems including vertical, horizontal, and multichannel systems. Vertical systems involve contractual relationships between producers, wholesalers, retailers, and service firms. They provide control over quality but can be difficult to manage. Horizontal systems involve relationships between firms at the same level of the supply chain. Multichannel systems use multiple channels to increase coverage and customize selling, but also increase costs and potential for conflicts.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    33 views9 pages

    Channel Integration System

    Uploaded by

    navinchouhan1123
    The document discusses different types of marketing systems including vertical, horizontal, and multichannel systems. Vertical systems involve contractual relationships between producers, wholesalers, retailers, and service firms. They provide control over quality but can be difficult to manage. Horizontal systems involve relationships between firms at the same level of the supply chain. Multichannel systems use multiple channels to increase coverage and customize selling, but also increase costs and potential for conflicts.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 9

    Channel Integration &

    System

    Mridula Singh
    Gaurav Tyagi
    Navin Chouhan
    Richa Rai
    Pravez Alam
    Aditya Sharma
    Vertical market system

    Horizontal market system

    Multichannel market system
     
     
     
    Vertical Marketing System
    Contractual Vertical Marketing

    System
    Producer wholesaler franchise

    Producer retailer franchise

    Service firm-retailer

    Wholesaler sponsored voluntary chains
    Pros and Cons Vertical Marketing
    System
    Pros:-

    § Control over process


    § Control over quality

    Cons:-

    § Management difficulty
    § Threat to large manufacturers
    §
    Horizontal Marketing
    System
    Multichannel Marketing
    System
    qWhat is it???
    qMerits

    - Increased market coverage

    - Reduced channel cost

    - Customized selling
    qDemerits

    - Cost

    - Conflict
    q

     Thank you……

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