Market Research Project

Presented by

Muhammad Atif 092409

Muhammad Umar 083143
Asad
Kashif
Waqas Ali
Observation

It is observed that People’s interest

towards gourmet sweets fluctuate.
Problem Statement

Why sales of gourmet sweets

varies?
 PRELIMNARY DATA GATHERING

Literature Survey:
 http://eatntravel.pk/2009/01/08/gourmet-bakerys-downfall-starts/
 http://www.bestpakistaniwebs.com/Entertainment/Restaurants/gourmet-
bakers-lahore.htm
 http://www.scribd.com/doc/15887197/gourmet-Bakery-
• (Supervisor Mr.Iftikhar Gourmet Joher town G I branch Phone: 5304318)
Interview: From Gourmet
 PRELIMNARY DATA GATHERING

Interview:
From customers & consumers of sweets market

Female (age 16-25) 52

Female ( age 30-50) 35
Male (age 16-30) 75
Male (age 30-55) 61
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Area of interest
(dependent variable)

Sales
Independent Variables

 Quality  Purchasing Power

 Innovation  Availability
 Price  Promotion
 Technology  Awareness
 Plant capacity  Cost of products
 Effective distribution  Product line
 CDV  Competition or
 Ease of access Competitor
 Taste of products  Distribution channel
 Service  Cost of distribution
 Market Trend  R&D
 Communication  Customer relationship
management
 Employee training
Prioritized (Independent Variables)

 Plant Capacity
 CRM
 Quality
 Price
 Thematic Diagram

Dependent Variables Independent Variables

 Sales Quality

Purchasing power Price

Sales
Plant
Capacity

Employee training CRM

 Relationship

 Sales & Quality = Positive (+ve)

 Sales & Price = Negative (-ve)

 Sales & Plant Capacity = Positive (+ve)

 Sales & CRM = Positive (+ve)

Logical Statements
 If plant capacity effectively utilize then
the sales will increase.
 If CRM improve then the sales will
increase.
 If quality of the sweets will increase then
the sales will increase.
 If the price of the sweets decrease then
the sales will increase.
Purpose of Study:

Exploratory
Type of Investigation:

Non Causal (Co relational)

Study Setting:

Non Contrived (Natural)

Contrived (Artificial)
Time Horizon:

Longitudinal
 Unit of Analysis:

 Groups
Thanks !

 Question & Answer Session