WHAT IS DESIGN

WHAT IS DESIGN
• Design is a creative inspiration through human imagination
• Design, usually considered in the context of applied arts,
engineering, architecture, and other creative endeavors, is
used both as a noun and a verb.
• As a verb, "to design" refers to the process of originating
and developing a plan for a product, structure, system, or
component.
• As a noun, "a design" is used for either the final (solution)
plan (e.g. proposal, drawing, model, description) or the
result of implementing that plan (e.g. object produced,
result of the process).
• Designing normally requires a designer to consider the aesthetic,
functional, and many other aspects of an object or a process,
which usually requires considerable research, thought, modeling,
interactive adjustment, and re-design.
The following exhibit defines
universal 
design using an acronym of 
the word
D-E-S-I-G-N
 DEMOGRAPHICS
Accommodating many
individuals' abilities and
characteristics
Demographic Marketers and other socia
scientists often group populations into
categories based on demographic
variables. Some frequently used
demographic variables are:
Age
Sex/ Gender
Race/ Ethnicity
Education
Location of residence
Socioeconomic status (SES)
Income
Employment status
Religion
Marital status
Ownership (home, car, pet, etc.)
Language
ECONOMY
Availability
and
affordability
Economic Measures
Consumer spending
Exchange Rate
Gross domestic product
GDP per capita
GNP
Interest Rate
National Debt
Rate of Inflation
Unemployment
Balance of Trade
 SENSES
Accessing
information
through several
senses:
sight, sound,
or touch
 INTUITIVE
Easy
to
understand
"ability to sense or know
immediately without reasoning",
GENERATIONS
Serving people
of
different ages
NAVIGATION
Reducing
physical
And
intellectual
barriers