SYNOPSIS ON

“Scope of Healthcare Industry in the Bangalore and Market Research on existing Healthcare
Ecosystem”

Submitted By:
Brajendra Kumar Awasthi
Reg. No.: 9212400044

College:
IIBS

Bangalore

Research Supervisor:
External Guide: Internal
Guide:
Mr. Pawan Kumar Singh Prof. NSR Murthy

(Business Development Executive) (Assistant Dean)

Religare Technologies Limited INTERNATIONAL
INSTITUTE OF BUSINESS STUDIES

B-7,17th 1st main, KHB Colony, 5th Block, Opp. K.H.B Main Road, R.T. Nagar Post,

Kormangala Layout, Bangalore- 560 095 Bangalore- 560 032

T +91-99805 37119 T +91-99863

49738

pawan.ksingh@healthline24x7.com
nsrmurthy63@gmail.com

www.healthline24x7.com www.iibsonline.com
 Submitted To:
INTERNATIONAL INSTITUTE OF BUSINESS STUDIES

For the Award of

Master Degree in Business

Administration

Introduction:
The project was carried out for understanding Healthcare Business in India Its Future Growth and
opportunities for the industry. Health care system runs by the constituent states and territories of
India. The Constitution charges every state with "rising of the level of nutrition and the standard of
living of its people and the improvement of public health as among its primary duties". The National
Health Policy was endorsed by the Parliament of India in 1983 and updated in 2002. However, the
government sector is understaffed and underfinanced; poor services at state-run hospitals force many
people to visit private medical practitioners.

India’s pharmaceutical market is highly dynamic and presents significant upsides for both
local firms and foreign multinationals. However, as with all emerging markets, there are under-
appreciated risks to investments. BMI forecasts that combined sales of prescription drugs and over-
the-counter (OTC) medicines will increase from US$15.7bn in 2009 to US$54.2bn in 2019 – a
compound annual growth rate of 13.2%.In our Q410 Business Environment Ratings, India has
maintained its status as the eight most attractive pharmaceutical market in Asia Pacific, ahead of
Malaysia but behind Hong Kong.

The main competitors of Healthline24x7 (A product of Religare Technologies Limited) are Just Dial,
HealthCare Magic and yellow pages companies and they are well established in the existing
market.

Just Dial Private Limited, a company incorporated under the Companies Act 1956 with its
registered office at Building M, 501-B, Palm Court Complex, Besides Goregaon Sports Complex, New
Link Road, Malad (W), Mumbai 400 064, that governs your use of the search services offered by
JustDial through its website www.justdial.com ("Website"), telephone search, SMS, WAP or any
other medium using which JustDial may provide the search services (collectively "Media"). When you
access or use any of the Media you agree to be bound by these Terms and Conditions.

Yellow Pages refer to a telephone directory of businesses, categorized according to the product or
service provided. As the name suggests, such directories were originally printed on yellow paper, as
opposed to white pages for non-commercial listings. The traditional term Yellow Pages is now also
applied to online directories of businesses.
Problem Identification and Problem Formulation:
The hospital services market represents one of the mοѕt lucrative segments of the Indian healthcare
industry. Various factors such аѕ increasing prevalence of diseases, improving affordability and rising
penetration of health insurance continue tο fuel growth in the Indian hospital industry. With continuous
increase in demand, the industry іѕ expected tο witness growth of around 8% in 2009 over the
previous year.

Government hospitals, some of which are among the best hospitals in India, provide treatment at
taxpayer expense. Most essential drugs are offered free of charge in these hospitals. Government
hospitals provide treatment either free or at minimal charges. For example, an outpatient card at
AIIMS (one of the best hospitals in India) costs a onetime fee of rupees 10 (around 20 cents US) and
thereafter outpatient medical advice is free. In-hospital treatment costs depend on financial condition
of the patient and facilities utilized by him but are usually much less than the private sector. For
instance, a patient is waived treatment costs if he is below poverty line. Another patient may seek for
an air-conditioned room if he is willing to pay extra for it. The charges for basic in-hospital treatment
and investigations are much less compared to the private sector. The cost for these subsidies comes
from annual allocations from the central and state governments.

By 2012, revenues estimated to reach USD 52-69 billion, 6.2 to 8.5 per cent of GDP; employment will

Double.

• The pattern of healthcare spending will also change

• The share of outpatient spend will decrease from 61 percent to 53 per cent

• Lifestyle diseases will drive the growth of outpatient spend

• Lifestyle diseases will drive the growth of outpatient spend Cancer and heart diseases will
drive most of the growth of inpatient spend

• 80,000 additional hospital beds required every year for the next 3 to 4 years to meet growing
demands

Business Opportunities for healthcare industry:

• India needs an investment of USD 203 billion to meet the ‘Health for All’ target by 2010

• Significant requirement in increase in number of beds per 1000 population – from 3 beds
per 1000 population to 5 beds per 1000 population by 2010 (in both private and public)

• This translates to an addition of 2.2 million beds requiring investment of USD 77.9 billion,
majority of which will come from the private participation

• Increasing preference for private medical care amongst the urban population
 • High growth domestic market arising from increasing health awareness

• Rapid growth in private sector companies owning and managing hospitals

• Cost of advanced surgeries in India is about 10 per cent of that in USA

• Service Providers: Curative and preventive in primary, secondary and tertiary care

Challenges for Healthcare Industry

• Low consumer awareness about differences in quality of care across different provider types

• By 2010, 4,53,785 doctors and 1,290,174 more nurses will be required by the Indian
Healthcare Industry, which is both a big challenge and an opportunity

Having well organized healthcare system the services provided by healthcare industry is not up to
the mark. The people of the country are facing the problem for getting right information at right time.
The Product of Religare (HealthLine24x7) is made with the motive to provide free customer
assistance 24x7.

Objective of the study:

SECONDRY OBJECTIVES:

• To understand Health Care Information System

• To make easy and reliable access to healthcare information.

• To provide Information as per patient’s requirements.

• To increase medical tourism

RESEARCH OBJECTIVES:

• To know about Healthcare facilities available in Bangalore

• To understand the scope of healthcare industry

• To understand the scope of Electronic medical records

• To understand the future business opportunities around Healthcare industry

Hypothesis:
This is assumed that the growth of Healthcare industry will be continuing for a long period of time and
the industry has a high potential. It is also assumed that, around Healthcare industry there are ample
business opportunities are available. It is also assume that there is Need- Gap between the Services
provided by Healthcare industry and the stake holders.

Scope of study:
The study is limited to only Healthcare industry for HealthLine24x7 (A product of Religare
Technologies Limited) within the area of Bangalore. The Duration of the study is 12 weeks. The
targeted group is only Healthcare stake holders in Bangalore.

Data Collection:

Primary Data Collection:

The method of data collection is Primary data collection. The sources of data collection are Doctors,
Hospitals, Radiology Lab, Pathology Lab, Blood Banks, NGO’s, Medical Equipment Sellers,
Opticians, Chemist, Speech and Hearing Centers, Therapy Centers, Ambulance Service Providers,
etc.

Secondary Data Collection:

Secondary data collection was not part of my project.

Research tool applied:

The method applied in the study is:

• Qualitative and

• Quantitative method

The data collected through interview and structured Questionnaire.

Rationale of the study:

The primary idea behind the study is to develop a platform for HealtLine24x7 (A product of Religare
Technologies Limited) to enter in the Media segment (Related to Healthcare) and also to understand
the strength of competitors in this segment. The secondary idea behind the study is to create
awareness about Healthline24x7 (A product of Religare Technologies Limited) among the
stakeholders of Healthcare industry.

Organization of the study:

The entire study is categorized in total 6 chapters. These are:

Chapter: 1

• INTRODUCTION

Chapter: 2

• RESEARCH METHODOLOGY

Chapter: 3

• LITERATURE REVIEW

• Problem formulation

• Information Search (Data Collection)

• Evaluation of Data

• Analysis and Interpretation of Data

• Findings

Chapter: 4

• Company Profile

Chapter: 5

• Analysis and Interpretation of Data

Chapter: 6

• Summary of Findings, Conclusion, and Recommendations

• Bibliography

• Annexure
References and Bibliography:
www.google.com

www.wekipedia.com

www.HealthLine24x7.com

www.justdial.com

www.Healthcaremagic.com