CASE PRESENTATION

ANOTHER BEGINING
PROBLEM
Is the New venture advantageous?
Does their business model suit the new venture?
Ismat’s concern towards high quality aspect- will it be
retained by the firm?
RECOMMENDED DECISIONS
Decision to enter into new business (ie) western
outfits, is advantageous and the company can
undertake the venture.
Yes their business model will suit the new venture as
they are in the downturn of their business and they
need to innovate so that they can stay back in the
market .
Ismat’s concern towards quality can be maintained as
they can outsource their business . With this quality
can be maintained
Basis on which decision is made:
Abdhulla & Sons did not have to invest anything new in
this business. The seed capital would come from the
franchisees. besides, they had sufficient raw material
stock to provide for good quality garments.
This was an opportunity for the company to diversify and
add a new stream of revenue to its portfolio, thereby
reducing its dependence on a single market – exports.
 with the exports market down, the entire team could
focus on the new venture.
the company could follow a completely outsourced
model and at the same time leveraging the Abdulla name
Criteria for choosing the decision
New opportunity
New market
 Past experience
Credit worthiness
Environment
Previous exports market was down
Money-cost
Quality
SWOT ANALYSIS
STRENGTH WEAKNESS

Past experience Whether Quality aspect

Credit worthiness can be maintained .
Environment Competitors are not
High quality reputation there, scope for
of the previous business. development is low.
Awareness of the
Brand awareness .
products will be low as
it is new product
SWOT (CONT)
OPPORTUNITY THREAT

New opportunity to the Venturing into new

old business to revamp. market is risky factor.
New market Liking of people .
CRITIQUES OF THE OPTION
Inadequate infrastructure, poor law and order,
illiteracy, combined with issues such as poverty added
as a critique to venture into new business.

A new brand, a new market, a new distribution chain, a

new business altogether would either be successful or
not is question mark?
THANK YOU
PRESENTED BY,
HARI SHANKAR.L 10MBA1024
JHANANI.P 10MBA1026
PRABHAKARAN.D 10MBA1050
SHREAYASHI PAL 10MBA1066
VARUN SETHI 10MBA1075