SALES AND DISTRIBUTION NETWORK

OF PEPSICO INDIA :
 Company
COBO FOBO
R K Jaipuria group
WAREHOUSE

CnF DISTRIBUTOR
Privately owned buffer for 10 days
SALESMAN SALESMAN

WHOLESELLER SLUM RETAILER

buffer for 2-3 days
RETAILER CUSTOMER

CUSTOMER
SALES AND MARKETING HIERARCHY
OF PEPSICO INDIA.
 MUMMUMIn(e.g.charge of specific zones
north, south, east, west)
and report to the corporate
office.
operations, logistics, sales and
UM distribution, marketing
1.the execution and
success of marketing and
promotional activities.
2.Coordinates with
TDM MDM
The daily, monthly and annual sales
effectiveness
daily schemes for products and incentives forthe outside
salespersons.
format and time
agencies forframe of the
displays,
. cost effectiveness,
In charge,profit
profit generation & F center & withinmarketing
of a C maximization boards,
the territory.
ADC MDL promotional
the distributor point 3.To keep a check
the incentives
activities
given
onthethe
to
smooth functioning of the entire expenditure of the
first person
sales and to get information
distribution network retailers
Responsible for assigning and marketing activities.
distribution and usage of
CE ME
achieving daily sales target the displays and
Resolving retailer issues
Boards, to check
whether retailers
Sales Mktg are following the
person assistance guidelines
 Various Distribution Model:
• Direct-Store-Delivery
• Retailer Warehouse
• Vending machines