Finding income opportunities takes a lot more time

and effort today:

* Over-saturated markets

* Outsourcing

* Advancements in technology

* Predicting and achieving

employable competency
level required.

2010 Challenges
 US Department of Labor: 1991 Report;
Secretary's Commission on Achieving
Necessary Skills; SCANS and the New
Vocationalism
Advised schools, parents and
businesses to address certain
needs and challenges so that
students would develop the
necessary competencies to
transition from school to the
workplace.

Earlier Predictions
According to the SCANS report:
1. Resources-Identifies, organizes, plans and allocates
resources.
2. Interpersonal-Works with others on teams, teaches
others, serves clients, exercises leadership, negotiates
and works with diversity.
3. Information-Acquires, organizes, evaluates, and
communicates information.
4. Systems-Understands complex relationships and
can distinguish trends, predict impacts, as well as
monitor and correct performance.
5. Technology-Works with a variety of technologies
and can choose appropriate tool for task.

Who is employable?
Let's go fishing!
You Income opportunity
Bait: Skills, Expertise

What is missing?
How many fish can you catch without a pole?

vs

Hook your best bait to the line at the end of the

pole and cast it out where the fish are biting.
 How effectively can you
demonstrate that you have the
competency needed at the
workplace?

A resume gets your foot in the

door, but the most successful job
seekers are using technology to
help potential employers learn
about their creativity and
expertise much earlier than the
first interview.

Social Networking
Social Media
Also:
Bookmarks (Digg)
Gadget News and reviews
City/Regional Weekly (local)
Purely social
Professional
Search (Google)
Photosharing (Flicker)
Video (YouTube)
Microblogging (Twitter)
Locator (foursquare)
Before you join a social network....
• Make sure resume is up-to-
date.
• Prepare a photo to share.
• Prepare a bio for online profile.
• Practice interviewing.
• Use a separate email address.
• Learn about your mobile
phone social networking
capabilities.

Before Networking
 • Use a new resume writing
software if your resume looks
outdated.
-Clean, crisp fonts
-new graphics
-precise formatting
• Create a digital version of
resumes and link to personal
portfolio, websites, blogs, and
professional social networking
accounts.

Ways to update your resume.

Resume Samples
 • Create a professional
blog at WordPress
Example:
• Track2Success.wordpr
ess.com
-add URL to resume
-sync to LinkedIn

Ways to update your resume.

• Create a .ppt
presentation and link
to resume.
• Upload to SlideShare
or Google Docs. Both
sync to LinkedIn

Ways to update your resume.

 Brad Anderson Jim Gibson

• Create a video resume

How to create a video resume @ About.com

Ways to update your resume.

• About 75 dpi or 150 KB
• Professional looking
• Head shot, slight profile is
good.
• Good lighting
• Correct red eye, dingy teeth Edited using
• Be sure upload is not blurry or Photoshop Elements

distorted.

Choose photo for profile

• Not a copy and paste of your resume.
• Use active verbs; industry keywords
• Use first person.
• Catchy, One-line statement about yourself.
• Make sure employers can tell you are
currently seeking employment from profile.
• Explain expertise, experience
• Use 3-4 sentence paragraphs
• Tailor bio to meet network requirements.

Profile
Networking involves 3 activities...
Devote time everyday:
• Branding yourself (Work on
improving and enhancing
your profile).
• Making new connections.
• Sharing and collaborating
with connections on your
network. Give more than you
ask.

Brand, Connect, Share

LinkedIn: For Professionals
LinkedIn Help
 • Register at linkedin.com
• Create a profile that is
100% position, education,
picture, summary,
specialties,
ask for recommendations

Getting Started LinkedIn

• Add links to current company web sites or
blogs.
• Add you LinkedIn public profile link to your
resume.

Getting Started LinkedIn

• Choose other LinkedIn applications that will
help you get noticed

Reading List by Amazon

Getting Started LinkedIn

 • Choose other LinkedIn
applications that will help
you get noticed:
-Link a .ppt presentation you
created using Google Docs,
SlideShare
-Join LinkedIn Groups, and
share your expertise.

Getting Started LinkedIn

• Choose other LinkedIn applications that will help
you get noticed:
Behance Helps Creatives Showcase Portfolios on LinkedIn

Groups on LinkedIn
 • Use Add Connections to import email
contacts. Connect with suggested colleagues
or classmates also that you may know (first
degree connections).
• Ask first degree connections to introduce you
to second degree connections.
• One exception: LIONS connect with
everyone.

Finding Connections on LinkedIn

• Perform a Company Search to
see positions available.

Job Seeking on LinkedIn

 • Perform a Company Search to see positions
available.

Job Seeking on LinkedIn

• Perform a Job Search which searches
LinkedIn and Simply Hired at the same time.

Job Seeking on LinkedIn

Features of LinkedIn upgrade:

Upgrade Features
Twitter
Twitter is a place where people communicate
informally about what they are doing.
Professionals, Companies, Enthusiasts,
Socialites
The most up-to-date information about
opportunities, industry news, events if you
follow the right people. You can follow most
anyone.

Twitter
Twitter Home Page
• A message is called a tweet.
• A tweet is limited to 140 characters.
• Use a URL shortener to share links (bit.ly)
• Tweet at 9 am, 12 pm, and 5pm when most
twitterers are online.
• Direct important contacts through mobile
phone.
• Find people to follow at Twellow. Register
and create a complete profile.

About Twitter
 • Each person who follows you back becomes
a friend. Thank each friend for following.
Check email for follower notifications. Also,
read their blog and post comments, RT them,
etc. to show appreciation. Do more than just
saying “Thank you.”
Example: Thank you @LCAfricana for #FF
Love the work you are doing on the Freedman
Bank records.

About Twitter
 • A direct message is not visible to everyone.
EX: D @hmanager Thank you for information
#jobs
• Use hash tag (#) in tweets and keywords that
are commonly used for topics. #career

About Twitter
 • Register at twitter.com
• Add one-line bio with minimum of 160
characters.
• Add your photo.
• Add web site link or LinkedIn public profile
link.
• Search for colleagues or companies to
follow (Twellow and Twibes).

Getting Started on Twitter

 • Tweet about: (Stay professional & on topic!)
-industry articles you are reading
-news and events
-blog posts or articles you have written
-whatever an employer would find interesting
that shows how much knowledge you have
• Sync Twitter and LinkedIn from LinkedIn
profile.
• Download TweetDeck to manage tweets.

Getting Started on Twitter

• Twitter has periodic outages. They occur
usually on Tuesday and sometimes
Wednesday mornings. Messages sent via
mobile phone are not lost.

Twitter Outages
Facebook
Facebook Help
 • Include basic profile information and photo.
• Create a public Facebook page to showcase
your experience and expertise at:
facebook.com
• Less formal than LinkedIn.
• Link to your web site, LinkedIn, articles you
have written, articles about your industry.
• Facebook syncs with Twitter. Sync with
LinkedIn not recommended.

Facebook
Facebook Groups
• Keep your posts professional. Google
yourself to see what employers can learn
about you. On sites were you network for
purely social reasons, set maximum privacy
settings so posts do not appear in search
results. Some cannot be removed.
• Facebook syncs with Twitter. Syncs with
LinkedIn but not recommended.
• Post photographs that are work related,
display past projects completed, show
awards, graduations, etc.

Facebook
• Connect with colleagues, classmates, co-
workers. Be selective. Check out their
profiles, photos, sites, etc.
• Connect with second and third degree
LinkedIn connections using Facebook (and
Twitter) with hopes of becoming first degree
connections.

Facebook Connections
 Search for Facebook groups that
share a common interest.
Businesses and organizations
Ex: Companies, Employment &
Work, Public relations
Ask questions, share your
expertise.
• LinkedIn Facebook Group

Join Facebook Groups

 • Regularly check the job postings on
Facebook by visiting the pages:
-Career Builder
-Simply Hired
-Inside Job
• Search “job listings”

Facebook Job Search

• LinkedIn Bible
• Twitter Bible
• Facebook Bible
• Great book! How to Find a Job on LinkedIn,
Facebook, Twitter, MySpace,
and Other Social Networks (click here)
• Track2Success
• Career Resources 101

More Resources