A

PROJECT REPORT

ON

REVLON LIPSTICK

SUBMITTED BY

Suresh Yerra (5160)

Of

VISHWA VISHWANI INSTITUTE OF SYSTEMS AND MANAGEMENT

HYDERABAD

Under the Guidance of

Prof: Vishwanath

Submitted to the

FACULTY OF BUSINESS MANAGEMENT

In partial fulfillment of the requirements

For the award of the

POST GRADUATE DIPLOMA IN MANAGEMENT

DEC 2010
 TIDE TOOTH-PASTE

Segmentation, Targeting, Positioning

Segmentations Base on
Demographic
 Childrens and adults
 Gender- Female
 Location-Metro city.

Geographic
 Size of metropolitan area: segmented according to size of population

 Population density: classified as urban, suburban, or rural

Behavioral
 Usage rate
 Brand loyalty
 User status: potential, first-time, regular
 Targeting

After the process of segmentation the next step is for the organization to decide how it is going to
target these particular group(s). There are three targeting options an organization can adopt.

Undifferentiated marketing -the firm may decide to aim its resources at the entire market with
one particular product.. One product aimed at the mass market in the hope that a sufficient
amount of buyers would be attracted.

Differentiated marketing strategy - The firm decides to target several segments and develops
distinct products/services with separate marketing mix strategies aimed at the varying groups.

Concentrated Marketing: Where the organization concentrates its marketing effort on one
particular segment. The firm will develop a product that caters for the needs of that particular
group. 
 Positioning

As the brand name is known by so many people it becomes somewhat easy to position this
product in the minds of the customer. We will be reaching the customers through various
promotional activities. By using our product there gums will become strong.

 Pricing. Reasonable price compare to other brand.

 Quality. This is a new product which is coming first time into the market with double
flavor which give you 100% satisfaction
 Distribution. You can find this product very easily even a small retail shop.

CHANNELS :

TV: Entertainments channel(Maa t.v.,Gemini, etc.,)

Ad timing- Night between 6p.m-9p.m).
INTERNET (page rank 1 Blogs).

CELEBRITY :
A girl.
A girl is sitting on a bench waiting for her boyfriend…..

If her Lips are dry that means that she is having some problems……
But if her lips are beautiful that means she is using REVLON lipstick.

Finally

Adds Color to your life………..