EduSpark Consulting

«Fuel Your Growth with us»

Presentation by:
Atul Jain
Ahmed Ashar
 EduSpark Consulting Solutions
“Vision”
• To be the leading organization
for providing world class
educational consultancy
services to the students.
“Mission”
EduSpark Consulting would
strive to:
• Act as a bridge between
Communication and
Education Industries.
• Help the students realize
their potential and work
towards their goals.
• Provide guidance to the
students to follow the best
career path.
Why Educational Consultancy?
 Why Educational Consultancy?
General Tendency of students: Possible sources of guidance:
Seek FREE Advice
Unorganized
Sometimes Biased Parents Siblings
Very Risky
Result of Free Advice:

Teachers Relatives
Friends
Seniors
 EduSpark Company Summary

 One Stop consulting solutions

for all the education related
matters.
 Focus on providing top-quality
professional development and
counselling services.
 EduSpark headquarter at
Bhopal.
 Focus on a single city initially
 Make it a Brand by Building
the relationships.
 Services
• Career Advice/Counselling (Deciding career
roadmap for student)
• Counselling for admission into higher studies
• Couselling (How to select and prepare) for
placements and off-campus jobs
• Consultancy for Resume Building and
Personality Development
• Consultancy for internship/vocational
training/summer projects/offline projects/
• Consultancy for students, looking for part time
jobs during studies
• Consultancy for complicated career related
situations.
 Unique Model for Counselling

Our Methodology The Process..

EduSpark will provide counselling
in Four stages:
I. Building the relationship
II. Enabling clients’ self-
understanding
III. Exploring Various Perspectives
IV. Forming strategies and plans
Our process of assessment will be
spanned over a month’s time.
“We believe that Personal
Touch plays an important
role in grooming a student.”
Areas we will cover..
 Target Market Segmentation
Graduate Students
 Matured & developed
 Everyone follows the common
path and run for a job.
 Little or No influence of parents.
 Influenced by seniors/friends
 Psychometric tests, Personality
tests and aptitude tests
 Long term and Short term Goals
discussions
 Subjective Questions on
personality of the students
 Leadership skills, Achievements
PG and other students
 Matured & developed
 Have limited options after the PG
 Career choice mostly depend on
person
 Psychometric tests, Personality tests
and aptitude tests
 Long term and Short term Goals
 First priority is to get the job.
 Advising some certifications along
with the PG to get the job
 Considering the family responsibilities
when making the decision.
 Market Potential
• Growing at around 15%
• New Reforms coming in
• Need of change in curriculum
• Lack of jobs in market
• Proper Guidance require from the start
• Developing mind set for students
• Innovation and idea generation
• Entrepreneurship among students
 Unique Selling Propositions
 Focus on Assessment of students rather than just providing
counseling.
 Serve the students in Tier II and Tier III cities.
 Once enrolled, students will get long-term membership instead of
one time counselling.
 Counselling at regular intervals to check the career progress of
student.
 Setup a small library which will have books for self understanding.
 Regular Seminar and workshops will be conducted.
 Encourage Innovation and Idea generation among students.
 Invite Ideas from students and if feasible, help in executing the best
ideas. This will promote Entrepreneurship in India which is the need
of the hour.
 Marketing Plan

Our message to the audience:

 Marketing Plan
Advertisement

• Tie-ups with Various colleges.

• Presentations for students
• Presentations for parent on Annual
functions.
• Installation of Informatory guide in
computer labs.
• Distribute Program brochure at the
time of admission in college.
• Conducting Open seminars.
• Organizing Free Quizzes and Talent
Search exams
• Provide a free sample test on
website to get the feel of program.
 Social Impact

Society will have following benefits:

• As the education has become most important part of the life,
this institute will bring awareness among masses.
• we will provide the opportunity to get into a career which suits
best to every student.
• Students will come to know the career opportunities present
not only in India but globally.
• It will generate Entrepreneurship spirit among students, which
is important to reduce the unemployment.
• It will reduce the unemployment in direct and indirect manner.
 Pricing Strategy
Once tie-up with a college, we will provide in-house counselling
services for all the students. Which will be unique services offered at
very low-cost price.
It will consist of
• Membership for the six months.
• Access to ebooks, PPTs and online account for six months.
• Regular sessions on weekends.
• Fee Charged: Rs. 2500 only per semester
• Online and In-house mentorship

• Initially launch for only 6th (and 8th) semester then extend services
for other students.
Thank You!