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  • The Mythology of Selling

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    rsravishankar
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    The document discusses common myths about salespeople, including that they are born with their skills, that good talking is their main skill, and that they can sell anything to anyone. It also notes myths that selling is just fun and games, that good salespeople never take no for an answer, and that they can sell anywhere using tricks. The final section provides an alternative view of a salesperson's role as one of service, technical knowledge, innovation, facilitating consumption, and communication.

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    The document discusses common myths about salespeople, including that they are born with their skills, that good talking is their main skill, and that they can sell anything to anyone. It also notes myths that selling is just fun and games, that good salespeople never take no for an answer, and that they can sell anywhere using tricks. The final section provides an alternative view of a salesperson's role as one of service, technical knowledge, innovation, facilitating consumption, and communication.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    36 views4 pages

    The Mythology of Selling

    Uploaded by

    rsravishankar
    The document discusses common myths about salespeople, including that they are born with their skills, that good talking is their main skill, and that they can sell anything to anyone. It also notes myths that selling is just fun and games, that good salespeople never take no for an answer, and that they can sell anywhere using tricks. The final section provides an alternative view of a salesperson's role as one of service, technical knowledge, innovation, facilitating consumption, and communication.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    of 4

    THE MYTHOLOGY OF SELLING

    Myth One
    Salespeople are born, not made

    Myth Two
    Good Salespeople are good talkers

    Myth Three
    The good sales person can sell anything
    THE MYTHOLOGY OF SELLING
    Myth Four: A good salesperson can sell
    to anyone

    Myth Five: Selling is fun and games –


    Travelling, Wining and dining

    Myth Six: The good sales person never


    takes no for an answer
    THE MYTHOLOGY OF SELLING
    Myth Seven: The good sales person can
    sell anywhere

    Myth Eight: Selling is a bag of tricks

    Myth Nine: People don’t want to buy

    Myth Ten: Sales people get richer quickly


    The sales person’ role in society
    Service function

    Possessor of Technical Knowledge

    Dispenser of Innovation

    Catalytic agent in consumption process

    Channel of communication

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