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    The document outlines attributes and touch points for a luxury brand focused on conveying a theme of being the pinnacle of grandeur. Key attributes include being luxurious, stylish, exclusive, sophisticated, high-status, and associated with wealth. Touch points aim to look, feel, and experience luxury through the physical store environment including lighting, displays, music, temperature, and associate behavior that creates an luxurious ambience.

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    The document outlines attributes and touch points for a luxury brand focused on conveying a theme of being the pinnacle of grandeur. Key attributes include being luxurious, stylish, exclusive, sophisticated, high-status, and associated with wealth. Touch points aim to look, feel, and experience luxury through the physical store environment including lighting, displays, music, temperature, and associate behavior that creates an luxurious ambience.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    3 views2 pages

    Flash Raw

    Uploaded by

    nikrawat
    The document outlines attributes and touch points for a luxury brand focused on conveying a theme of being the pinnacle of grandeur. Key attributes include being luxurious, stylish, exclusive, sophisticated, high-status, and associated with wealth. Touch points aim to look, feel, and experience luxury through the physical store environment including lighting, displays, music, temperature, and associate behavior that creates an luxurious ambience.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    BIP Attributes Theme Touch Points

    Look
    Luxury
    Successful
    Physique Charismatic
    Personality Contemporay
    Culture/Values Elegant
    Self Image Stylish The Pinnacle of Grandeur Feel
    Reflection Exclusive
    Relationship Sophisticate
    High status
    Wealth Experience
    Connoisseur
    Elements

    Brand Inscription
    Physical Layout
    Colors
    Lightings
    Display Units

    Physical Store
    Smell
    Music
    Temperature

    Associate Behavior
    Trials
    Ambience
    Luxury

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