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  • Brand Mantra Final

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    Aisha Khan
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    The document discusses the values, personality, and character of a brand. It emphasizes community, sharing, hope, optimism, happiness, and equity. It presents the brand as iconic, refreshing, exciting, and tasty. It aims to connect people and be more than just a beverage. The target consumer is described as youngsters and youth interested in non-alcoholic beverages and snacks. The brand aims to provide family fun and connect consumers with friends.

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    Brand Mantra Final (2)

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    The document discusses the values, personality, and character of a brand. It emphasizes community, sharing, hope, optimism, happiness, and equity. It presents the brand as iconic, refreshing, exciting, and tasty. It aims to connect people and be more than just a beverage. The target consumer is described as youngsters and youth interested in non-alcoholic beverages and snacks. The brand aims to provide family fun and connect consumers with friends.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    135 views1 page

    Brand Mantra Final

    Uploaded by

    Aisha Khan
    The document discusses the values, personality, and character of a brand. It emphasizes community, sharing, hope, optimism, happiness, and equity. It presents the brand as iconic, refreshing, exciting, and tasty. It aims to connect people and be more than just a beverage. The target consumer is described as youngsters and youth interested in non-alcoholic beverages and snacks. The brand aims to provide family fun and connect consumers with friends.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    VALUES/PERSONALITY/CHARACTER

    EVERYWHERE PROXIMITY GOOD TIMES

    COMMUNITY
    SHARING RTB

    TELLING HOPE AND OPTIMISIM, TO CONNECT, EQUITY


    TO BE HAPPY AND TO FEEL GOOD
    HAPPINESS
    POP

    OPTIMISTIC
    CLASSIC VIEW OF DISTINICTI
    VE TASTE
    ICONIC BRAND MANTRA PROFILE
    SYMBOL
    EXCITING TASTY
    SOCIAL
    REFRESHING SHARING
    FLAVOUR UP TO DATE COMMUNICATING
    LEGEND BOTTLE FAIRLY
    MORE THAN A BOTTLE
    POD
    ONE BOTTLE TOP BRAND
    DESIGN
    RED IN COLOR FAMILY
    TEAM SPRIT
    VISUAL IDENTIYTY EXECUTIVE
    PROPERTIES

    CONSUMER TARGET : COMPETITVE PRODUCT SET


     YOUNGSTER OR YOUTH  NON-ALCOHOLIC BEVERAGES CONSUMER TAKEAWAY
     NON-ALCOHOLIC  ORGANIC SODA AND BEVERAGE COCA COLA GIVES ME
    BEVERAGE/ SODA DRINKER LINE ULTIMATE FAMILY FUN AND
    MOSTLY YOUTH  SNACK FOOD LINE CONNECTS ME WITH FRIENDS
     CONVENIENCE SHOPS/ CUSTOMIZED
    CONSUMER INSIGHT : VENDING MACHINES

     SOME CONSUMERS BELIEVE CONSUMER NEED STATE


    THAT AT THE END OF THE  DESIRE FOR BETTER REFRESHING
    DAY IT IS UNHEALTHY NON-ALCOHOLIC DRINK AND A
    PRODUCT BETTER CONSUMPTION
    EXPEREIENCE

    GROUP MEMBERS ARE :MEHAK ALI BUTT, ZOHRA ALI, MISBAH KHALIL, NAZMINA RIAZ AND PARAS AZAM

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