PRESENTATION ON

Presented by:

Moirangthem Pauly (59)

Shailendra kr. Pal (63)

Rikshi Raj Gagoi (64)

Bishwajit Sonawal (81))

 Dabur India Limited
Corporate Office
Kaushambi
Ghaziabad - 201010
Uttar Pradesh, India
Tel:
+91 (0120) 3982000 (30 Lines)
+91 (0120) 3001000 (30 Lines)

Registered Office

8/3, Asaf Ali Road, 

New Delhi – 110 002
Tel: +91 (011) 23253488
 Board of Directors

Chairman Dr. Vice-Chairman Chief Executive Officer

Anand Burman Mr. Amit Burman Sunil Duggal

Independent Directors
Mr. Bert Paterson
Mr. P. N. Vijay
Mr. R C Bhargava
Dr. S. Narayan
Mr. Analjit Singh
About Dabur:

 Dabur India Limited is a leading Indian consumer goods company with

interests in Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods.
 For the past 125 years, Dabur have been dedicated to

providing nature-based solutions for a healthy and

holistic lifestyle.

 Through their comprehensive range of products, Dabur touch the lives of all

consumers, in all age groups, across all social boundaries. And this legacy has

helped them develop a bond of trust with their consumers. That guarantees you

the best in all products carrying the Dabur name .

 Dabur India Ltd is the world’s largest Ayurvedic & Natural
Health Care Company among India’s leading Personal & health
Care Companies.

 Backed by a 125-year legacy built on quality and experience,

Dabur is dedicated to both the health and well-being of every
household.

 Dabur India employs about 3000 employees across all areas of

operations.
The logo was changed to a tree with a younger look. The
leaves suggesting growth, energy and rejuvenation, twin
colors reflecting perfect combination of stability and
freshness, the trunk represented three people raising their
hands in joy, the broad trunk symbolized stability, multiple
branches were chosen to convey growth, and warmth and
energy were displayed through the soft orange color.
‘Celebrating Life’ was chosen as a new tag that completely
summarized the whole essence
Vision Principles

• "Dedicated to the health  Ownership

and well being of every  Passion for winning
household"  People development
 Consumer focus
 Team Work
 Innovation
 Integrity
Master brands:
Dabur - Ayurvedic healthcare products

Vatika - Premium hair care (Fastest selling Shampoo brand)

Hajmola - Tasty digestives (60% market share, 2.5 Cr. Hajmola tablets are
consumed in India every day)

Réal - Fruit juices & beverages

Fem - Fairness bleaches & skin care products

 Product line
Health care
• Health supplement
• Dabur Chyawanprash
• Dabur Chyawanprakash
• Dabur Chyawanjunior
• Dabur honey
• Dabur glucose-d

• Oral care
• Dabur red toothpaste
• Babool toothpaste
• Meswake toothpaste
• Promise toothpaste
• Lal dant manjan
• Babool mintfresh gel

• digestive
• Hajmola
• Hajmola candy
Personal care

Hair care oil

Amla hair oil
Amla flower magic
Vatika enriched coconut hairoil
Vatika enriched almond hairoil

Hair care shampoo

Vatika smooth and silky shampoo
Vatika root strengthning shampoo
Vatika black shine shampoo
Vatika dandruff control shampoo
Vatika smooth and silkyconditioner
Vatika root strengthning conditioner
Dabur total protect shampoo
Personal care
• Skin care
• Uveda complete faireness cream
• Uveda moisturising face wash
• Uveda clarifying face wash
• Uveda 2-in-1 moisturiser food
• Gulabari rose water
• Gulabari face freshner
• Real
• Gulabari moisturising cream
• Real activ
• Gulabari moisturising lotion.
• Burrst
• Hommade
• Lemoneez
• capsico
 Consumer Health

• - Pudin Hara
- Active Antacid
- Shankha Pushpi
Home care
- Honitus Cough Syrup
• Dazzl
• Sanifresh shine - Honitus Lozenges
• Odomos - Dabur Badam Oil
• Odonil - Super Thanda Oil
• Odopic
- Shilajit Gold
- Dabur Lal Tail
• Ayurvedic Specialities - Dabur Janma Ghunti
- Ayurveda - Dabur Gripe Water
- Ayurveda Vikas - Active Blood Purifier
- Dabur Balm Strong
- Dabur Balm Double Action
Dabur Chawanprash is the largest selling Ayurvedic health
suppliment with over 65% market share.
Real Fruit juices Command market leadership in pure juice category with
50% share
Given Below is a Segment Wise Competitor list:

Category Dabur’s Share Main Competitors

Fruit Juice 58% Real and Active Tropicanna

Fruit Drinks (coolers) 1% Coolers Frooti And Maaza

Hair oil Coconut base 6.4% Vatika HLL

Shampoo Vatika 7.1% HLL and P&G

Hair care (overall) 27% HLL, P&G and Himalaya

Chyawanprash 64% Himani, Zhandu and

Himalaya

Honey 40% Himani, Hamdard and local

Players
Dabur has 13 ultra-modern manufacturing units:

Jammu & Kashmir

Uttar Pradesh
Himachal Pradesh
Madhya Pradesh
Rajasthan
Uttaranchal
West Bengal
Silvassa
Nepal
Dabur Group

With a basket including personal care, health care and food products, Dabur India
Limited has set up subsidiary Group Companies across the world that can manage
its businesses more efficiently.

Given the vast range of products, sourcing, production and marketing have been
divested to the group companies that conduct their operations independently:
Distribution Network

Central, North & South America

Australia

Asia

Middle East

North & South Africa

East & West Europe

Russia
Exports:

United Kingdom
Egypt
Bangladesh
Dubai
Nigeria
Nepal

Today Dabur's products are available for people in more

than 60 countries across the world, helping them move
towards a healthy, natural and holistic lifestyle.
Sales growth during the last 10 years:
In Rs Crore
 Growth of profit during five year (in Crore):

600

500

400

300

200
Profit
100

0
2005
2006 2007 2008 2009
Total assets (in Crore):

2005 2006 2007 2008 2009

543 624 670 749 1081

Dabur India Ltd. Acquires 72.15% of
Fem Care Pharma Ltd for Rs. 203.7 cr. in
an all-cash deal.

Recent News:
Turkish company Hobby Kozmetik, a leading hair and body
care products manufacturer, has been purchased by Indian
company Dabur for $69 million, news website hürriyet.com.tr
reported Tuesday.
 SWOT ANALYSIS
STRENGTHS :
· One of the largest FMCG companies in India:
SWOT Analysis of Dabur India Ltd.
-Consolidated Turnover of Rs.13.3 billion ( USD 300 mn).

· Differentiated products:
-Strong Herbal and Natural profile.
-More than 100 years of experience in Ayurveda.

· Wide distribution network:

-Covering 1.5 million retail outlets.
-High penetration in urban and rural areas.

· Brand strength:
-Strong brands in diverse categories of health and personal care.
-Mother brand “Dabur” trusted for natural and herbal healthcare.

· Extensive Supply Chain

· IT Initiatives
WEAKNESSES :
• · Seasonal Demand
-Chyawanprash in winter.
-Vatika not in winter.
• · Low Penetration
-Chyawanprash not available in rural areas.
• · High price
-Like Vatika.
• · Limited differentiation
-As in Hair oil category.
 OPPORTUNITIES:
• • Untapped Market
-Chyawanprash

• • Market Development
• Export opportunities.
• Innovation
• Increasing income level of the middle class
• Creating additional consumption pattern
THREATS:
• • Existing Competition
-Himani, Baidyanath and Zandu for Dabur
Chyawanprash
-Marico, Keo Karpin, HLL and Bajaj for Vatika
Hair Oil

• • New Entrants
• Threat from substitutes
-Bryllcream for Vatika hair oil
Porter’s five force model Analysis of Dabur India Ltd.
1) The threat of substitute products:
• In case of Dabur since it is in major areas of FMCG and health care
products so it need not fear threat of substitute products in the recent
future. But it has to constantly re invent its existing product lines in order
to cope up with the innovations of its competitors.

2) The threat of the entry of new competitors:

Profitable markets that yield high returns will draw firms. This results in many
new entrants, which will effectively decrease profitability.
3) The intensity of competitive rivalry:
Key players and competitors of Dabur India currently
are Hindustan Unilever Ltd., Tata Tea, Nestle India Ltd.,
Britannia Industries Ltd., Colgate Palmolive Ltd., Marico
Ltd., Galaxo Smithkline consumer, Cadbury India ltd.,
etc.
• 4) The bargaining power of customers:
Also described as the market of outputs. The ability of customers
to put the firm under pressure and it also affects the customer's
sensitivity to price changes.

5) The bargaining power of suppliers:

Due to its over 100 years presence Dabur does have a very strong bond
with the suppliers. Also Dabur does follow the policy of having good
relations with all the peoples with which it deals. This helps in having a
good relation with the suppliers.