Professional Documents
Culture Documents
He wanted to understand WHY people do this which is that people act according the norms of
the group that they think they belong to.
CONFORMITY
Discuss factors influencing conformity (what makes people conform).
Informative social influence:
-Based on the need that everyone has uncertainty
-When in an uncertain situation you refer to others behavior to see how to act
-Other people possess informational or expert power
UNANIMITY
Complete agreement by all people in a given situation. When unanimous, everybody is of same mind
and acting together as one. Many groups consider unanimous decisions a sign of agreement,
solidarity, and unity.
Minority influence:
-Many big ideas started out as a minority
-Moscovici argued that the minority could influence the majority
http://www.simplypsychology.pwp. Blueyonder.co.uk/minority-influence.html