Module 2

Question 1

Explain the roles of ALL the stakeholders involved in your chosen industry.(10)

Question 2

One of the stakeholders is competitors.

I. Identify 3 competitors in your chosen industry and explain their positioning strategy within
the industry. At least one competitor must be an SME.(15)
II. Perform a SWOT analysis on each of the competitor and recommend an appropriate strategy
for each competitor.(30)

Question 3

Customers play a pivotal role in shaping organizations that constitute an industry and hence raise
the standard of business practice of any industry. Explain the relevance of this statement in the
context of your chosen industry. You must support using real example preferably with published
material from a firm(s) within you chosen industry (20).

Question 4

Corporate Social Responsible (CSR) has now becoming mandatory. It is now being use as a strategy
in branding, etc.

In your chosen industry

i. Identify 3 different types of CSR initiatives undertaken by different companies.(6)

ii. Explain the impact and success rate of the CSR initiatives mentioned in (i) above.(9)

Question 5

Using an example of a public listed firm in your chosen industry, investigate the meaning of
“Shareholders Value Analysis”. (10)