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What Is Change
What Is Change
There are many different factors that contribute to staff resistance when it comes to
organisational change. One or more of these factors can be present in the
consciousness or attitude of each individual employee. Being familiar with these
factors can help organisational leaders manage and overcome opposition to
necessary change.
1. Lack of Awareness
Staff members at various levels may not necessarily be aware of the underlying
business need for change. Whether attempts have been made at communicating this
to staff or not, it must be considered and dealt with. Another variation on this theme
is that even staff members that do understand the underlying need for change may
not necessarily be in agreement or be in line with the overall goals of the
organisation.
Humans are prone to fear of the unknown. As mentioned above, many people view
their job as an important source of stability in their life. At the very least, employees
depend on their regular paycheque to take care of basic financial needs. Not knowing
what situations can arise from organisational change can be scary. Employees can be
afraid of what may happen, especially in cases of change where layoffs or reduction
in workforce may be necessary.
3. Personal Predisposition
This is a highly personal factor and can only be analyzed on an individual basis. A
person's predisposition to change is based on several factors having to do with the
life experiences that have helped to shape him or her. For example, the way change
and uncertainty were handled when that person was a child can have a small or huge
effect on how the same person perceives and reacts to impending change as an
adult. People with a strong predisposition to resisting and fighting change can have
an impact on the next main reason that staff rejects doing things differently.
4. Peer Pressure
Some employees are known pushovers that often take on the plights of one another
even if they are not directly affected. In some cases, these types of employees will
buy into others' apprehension toward change without even necessarily understanding
it.
5. History
Long-standing staff members have long-standing memories. They can exhibit
negative feelings and attitudes based on simple misunderstandings,
miscommunications, and conflict. The worst thing about this reason for staff denial of
change within organisations is that some of the deep-seated history involved may
have happened long before the current leadership took the reins.
6. Comfort Zones
Employees may be creatures of habit, knowing very well how to do what they do.
Introducing change can raise questions about whether the employee's existing skills
and experiences will be adequate to support and thrive in the new environment. This
insecurity of whether one's skills will be enough to ensure success during and after
change can contribute to resistance. In addition to the skills factor, individuals may
be comfortable with the current state of things. The status quo may be providing a
sense of accomplishment and fulfillment that staff members are just not ready to
relinquish.
Depending on what the organisational change entails, some employees are likely to
suspect that they will be required to do more with less, or to perform more work for
a smaller amount of pay. While this is not likely to be the case, it is important to
evaluate this factor honestly and to address it in communications about change.
8. Trust Issues
9. Loss of Control
Even great employees may resist organisational change. Competent staff members
who are good at what they do and feel they have a handle on everything related to
their job may feel threatened by the perceived loss of control that change can bring
about. Employees can feel confused and powerless by being asked to change the
way they think or operate.
If staff members are happy with what they do and with the results they currently
achieve, it may make the status quo too attractive to give up. Fear that they will not
be able to attain the same level of success under new circumstances is another
reason employees are skeptical of change.
These are only a few of the reasons why staff members in your organisation may
resist change. It is evident that a common underlying theme among these reasons is
fear. Fear can originate from a myriad of motivations and take on just as many
variations. Realising that open communication and understanding will lay the
foundation for overcoming fear is the first step in doing so. The type of
communication that will help you understand why your staff specifically is giving
change the cold shoulder is listening. Making your employees feel comfortable to
voice honest opinions and doubts will give you insights into their motivations (or lack
thereof). This is the best way of finding out which reasons are standing in your
organisation's path to widely supported change.
• Keep your "sunny side" up. The old song went something
like, "Accent the positive and eliminate the negative. Keep on
the sunny side of life." A positive attitude helps you feel good
about yourself, goes a long way toward improving your health,
and helps you deal with changes that come along.
• Take control of your life. What can you do now that will help
you cope with the changes in your life? Make a list of options.
What are the positive and negative outcomes of each choice?
Practice finding the good in each of life's changes. It's not what
happens to you that causes you to be happy or unhappy; it's
how you react to what happens. Your reaction governs the
outcome. Take charge of your thoughts and actions.
Physiological needs are the very basic needs such as air, water,
food, sleep, shelter, etc. Safety needs have to do with personal safety
and security including job security. Belongingness is the desire to
belong to groups: clubs, work groups, religious groups, family, gangs,
etc. There are two types of esteem needs. First is self-esteem which
results from competence or mastery of a task. Second, there's the
attention and recognition that comes from others. The need for self-
actualization is "the desire to become everything that one is capable
of becoming."
For example, people who are struggling to cope with the basic
physiological needs of sufficient water, food and shelter are unlikely
to be motivated by self actualisation, characterised by seeking
knowledge and “inner peace”. Similarly, people who have a safe
home, a secure family and a healthy ego fuelled by the accumulation
of material goods are not going to be motivated by the provision of
financial rewards.
The third requirement is that individuals must know how the change
will affect them as individuals. Never forget the greatest motivational
tool is to be able to respond to the question, “What's in it for ME?”
The fourth requirement is to “tell them early, tell them often”. Do not
be surprised how many times the message needs to be repeated to
the same people. Human beings filter information based on their
emotional state, their previous experiences and their thinking styles.
In a time of significant change people are often in emotional turmoil
and will filter severely whatever they are told.
Tell people the compelling reason for the change, the plan for
change, the progress of the plan for change including any early wins
and their role in change, again and again as the project is
implemented.
If there is any bad news say so. If jobs are going to be lost, say so. If
there are going to be challenges with the change, say so. If people
have to re-skill, say so. If the targets are going to become much
tougher, say so. Do not dress mutton as lamb. If an insignificant
advantage will accrue to people, do not make it seem more significant
than it is.
If you are honest about change and you don't know about some of
the implications, you may have a significant number of people
actually believe you. When you ask for help in making the change
work, you may get a positive response. Be dishonest and even your
best workers will smell a rat and treat you like one.
More than that it requires the leadership team to have a vision for
what the change can bring to the organisation and to individuals and
a passion to make that change happen.
Some react to change along a conservative line, waiting until the last
moment to adapt to change. They resist change at every turn,
believing in the intrinsic value of "tradition". They tend to be backward
looking, remembering the "good old days" and ignoring the here and
now.
If they have a monopoly then it is time to pity their poor customers for
having to suffer products and services befitting the era of their
parents or grandparents. If they are a government entity then pity the
poor country as it loses competitiveness in an ever freer global
trading environment.
Some go along with the flow, not resisting change but not embracing
it. They take a somewhat conservative line, sensing their operating
environment so as not to fall too far behind the change and
organizing them to ensure that the change has a low impact on their
organization.
The road to the end result must be clear. It does not have to be
expressed in a level of detail that requires a two thousand line
Microsoft Project plan. What must be clear are the next steps and the
means by which the following steps will be determined.
The end game and the next steps for sixty to ninety days must
be clear. Each individual in the organization can then contribute
to either the next sixty to ninety days of action or further
planning to get closer to the end game.
Leaders of change are on show all the time. They must remain
focused, positive and encouraging. Even the slightest lapse can
put a project back months or in some cases be terminal. It takes
great stamina to lead significant change.