Analyst - Search Engine Optimisation

& Online Marketing Full-time position

 Meet SecretSauceTM Digital

A digital marketing hub that provides solutions to achieve a

brand’s business objectives
We ‘get’ brands. Period.

Core team with12 years of combined experience in the IT &

Internet marketing industry!
Yes, We’re geeks 

Qualified with academic grounding & practical experience in

brand communications, marketing research & customer
relationship management.
And it wasn’t even that far back!

careers@secretsauce.in
 About Us (Read ‘What-your-folks-n-friends-want-to-hear’)

SecretSauce Digital (www.secretsauce.in) is a startup founded by a

young team of qualified & experienced professionals who have
worked in enviable positions at Indian & multi-national IT &
internet media organisations in the domains of branding &
marketing, product management and e-commerce.

The objective of forming SecretSauce Digital is to leverage the

power of the internet for brands to reach consumers of online
content & services. To achieve this goal, we provide services in the
domains of creative design, copywriting, search engine optimisation
& search marketing, web development, e-commerce and social
media marketing.

careers@secretsauce.in
 Profile, responsibilities & your sole territory…

SEO
• Build organic traffic for websites in various verticals using ethical means
• Gain top three ranking on google & other search engines
• Work on quick search engine indexing of websites
• Extensive keyword analysis, competitor analysis & link popularity analysis
• Collaborate on site navigation, landing page performance and content
organization
• Planning and implementation of RSS syndication & various off page
optimization strategies
• Execution of successful link popularity campaigns & paid links acquisition
• Sitemaps & directory submission
• Reporting activities on a weekly basis

careers@secretsauce.in
 Profile, responsibilities & your sole territory…

Online Marketing
• Use social media platforms like Facebook, Twitter, blogs, Youtube & Digg to
engage with consumers
• Develop social media marketing strategies for live projects
• Create inspiring & clutter-breaking ideas on the use of social media for
achieving business goals
• Perform secondary research & analysis on the internet

SEM / PPC
• Expertly manage Google Adwords, Yahoo/Overture & Microsoft search
marketing
• Optimization of paid search campaigns & manage dynamic SEM campaigns
• Determine conversion & ROI of search marketing
 
careers@secretsauce.in
 You’re the ‘chosen one’ if you are/have
• Not only 'into' the internet, but love it (yes...LOVE) & be updated
on internet trends
• Experience with effective SEO Tools & bid management technology
(Google Adwords)
• Proficient in web analytics & Google Webmaster tools
• Capability of quick link building
• Understanding of search engine spider behaviour
• Knowledge of HTML, DHTML, CSS & Meta data

careers@secretsauce.in
 You’re the ‘chosen one’ if you are/have
• Ability to write ad copy and optimize through A/B testing for better Click
Through Rates (CTR) & conversion
• Knowledge of social media: Facebook, Twitter and blog sites
• Fluent in written & spoken communication (will have to demonstrate
through samples)
• Creatively inclined (will have to demonstrate through samples), yet able to
offer analytical insights
• Research-oriented

The candidate needs to be a team-person and comfortable with

communicating his/her thoughts, multi-tasking, quick learning & delivering
within deadlines

6 months – 1 year of prior, demonstrable experience is a must

careers@secretsauce.in
Queries/Applications/Coffee:

careers@secretsauce.in