NPD PRESENTATION

PRESENTED BY
SHRUTHI. S
SUNIL S. JAIN
UTTAM KUMAR
VIJAY THOMPSON. B
Handset Manufacturers
SOURCE: IDC India q2
• Type of retailer – Dealer of Nokia.
• Location – Commercial location(T.Nagar).
• Huge competition from both organized and
unorganized sectors.
• The complex itself has a Sony Ericsson
showroom.
 CUSTOMER SERVICE
• 2 salesmen are available to attend the
customers.
• They are in casual dressing but well groomed.
• Product knowledge – 10 / 10
• Credit card acceptance, special ordering –
available.
• Basic post purchase service is offered.
 Merchandise Assortment
• Accessories and Batteries are available.
• High end models to low end models are available.
• High end models are displayed in a separate
section.
• Low end models are located near the salesman.
• Smart phones (E-72, N97, 5233, N8, 5235, 5530)
• Basic models (2000 & 3000 series)
• Ultra Basic models (1000 series)
 STORE COMFORT
• Waiting area – available.
• Restroom – available.
• Parking facility – available.
• Air Conditioning – available.
 Ambience
• Theatrical FX can be used to give the customer
the experience.
• The lighting can be made in such a way that
the models are highlighted more.
• The shop is neat & clean and well organized.
• CCTV cameras have been installed to avoid
theft.
 Target Group
• High income
• Less fashion orientation
• Age – 18 and above
• Nokia loyalists
STORE LAYOUT
PROPOSED STORE LAYOUT - 1
PROPOSED LAYOUT - 2
 Strategies
• Use test mobile handset instead of just dummy
phones.
• Attached service centre along with the NPD will
be a good synergy and attract more customers.
• CRM initiative.
• Mystery shoppers
• Personalized shopping experience
•  Frequent-shopper program
THANK YOU!