BLURRING SOCIO-ECONOMIC

GAPS

PRESENTED BY:
SAHIBA JUNEJA
 WHAT ARE SOCIO-ECONOMIC
GAPS?

Socio-Economic gaps are the estimate of individual's

or family's social and economic positions relative to
the others.
 DIFFERENT SECTIONS OF
SOCIETY

●High Income Group

●Middle income Group

●Low Income Group

 BLURRING THE GAP

● All the sections believe in the power of education

● Stressed upon Girls education

● Bright Future
BLURRING GAPS VISIBLE IN
CONSUMERS

● Use of branded basic goods

● Colored TV's & Refrigerators
 Common Grouse

All the sections sought different ways to make more.

The difference of expenditure between
SEC A & SEC B is Rupees 25000 per
year.
 Aspirations becoming Convergent

● Lower sections aspiring to subscribe same products &

lifestyles as SEC A & SEC B does.

● Opportunity for global Marketeers.

THANK YOU!!