THE GRAND STRATEGY MATRIX
Rapid Market Growth
Q2
Market Development
Market Penetration
Product Development
Horizontal integration
Weak Divestiture
Competitive Liquidation
Position Q3
Defensive Strategy
Concentric Diversification
Horizontal diversification
Conglomerate Diversification
Slow Market Growth
Q1
Market Development
Market Penetration
Product Development
Integration Strategy
Concentric Diversification Strong
Competitive
Q4 Position
Concentric diversification
Horizontal Diversification
Conglomerate diversification
Joint Venture
THE QUANTITATIVE STRATEGIC PLANNING MATRIX

Joint Venture 1 Joint Venture 2

Key factors Weights AS TAS AS TAS
Opportunities:
1. Market expansion 0.10 4 0.40 3 0.30
2. Network porting 0.15 4 0.60 2 0.30
3. Partnership with social institute 0.10 --- --- 3 0.30
4. Collaboration with PCB 0.15 2 0.30 4 0.60
5. International rooming 0.05 3 0.15 2 0.10

Threats:
1. Competitors are strong 0.10 3 0.30 4 0.40
2. Competitors packages 0.05 4 0.20 -- --
3. Political instability 0.10 -- -- 3 0.30
4. Economical instability 0.05 -- -- 4 0.20
5. Tex rises 0.15 4 0.60 3 0.45

Strengths:
1. Well established brands 0.10 4 0.40 3 0.30
2. Customers loyalty 0.10 4 0.40 3 0.30
3. Modern technology 0.10 -- -- 4 0.40
4. Expert CRO, and management 0.05 4 0.20 -- --
5. Largest cellular network in Pakistan
6. Social responsibilities 0.05 3 0.15 4 0.20
0.15 2 0.30 3 0.45
Weaknesses:
1. Package offering
2. Some of features are not good 0.05 2 0.10 3 0.15
3. Blackberry fails 0.05 --- -- 4 0.20
4. Customers are switching networks 0.15 3 0.45 4 0.60
5. lack of capital investment 0.15 4 0.45 2 0.30
0.05 --- -- 3 0.15

Total 5.00 6.10