Brand Calling

Brand
Analysis

Brand Report Card

Presentation by :

Sumedh Bhandari
Nageshwar Singh
Basukinath Pandey
Nitin Gupta
Rana Ranjeet Singh
 Creating a Strong Brand

 Understand the real desire of your customer

 Understand the value of the consumer

 Study why a customer buys your product

 Does your brand appeal the consumer?

 Being Always Relevant

 Understand as a user the imagery of your brand

 Feel and read the imagination of your brand in consumption by

the consumer

 What does your brand personify an what feeling consumers

extract

 seek the relationship that the company wants to build with the

consumers
 Pricing Strategy Factors

• The perception of the consumers

• Accurate blend of the product quality

• The value created for the consumers

• It should not affect the brand- building

activities.
 Brand Positioning

• The correct vision and the relevant message

• Standing the competition and maintaining

points of parity

• Being different from your competitors and

building the point of difference

 Consistency

• Studying the two ‘C’ factors in business

– Continuity

– Change

• Staying appropriate according to the striking balance

• Avoid conflicting messages

 Brand Portfolio

• Marketing of different brands creating different

values under the umbrella brand

• Synchronizing the communication of the different

sub brands to the grace of the core brand

• Promote the associations of the various sub brands

 Connecting the Coordinates

• The identity elements

• The mix of these elements to enhance the value and

awareness

• Appreciating all the relation of the marketing activities

• Best use of the media tools

 What your brand means

• Understand the totality of your brand image

• Understand the like and dislikes of the

consumers

• The associations people draw

• What your product stands for the consumer

 Support of your Brand

• The uniqueness

• The in-depth understanding of your brand

• The strong recall values of the brand

• The theme of the communication should be

maintained
 Monitoring

• Brand audit

• Brand equity as a concept

• Implementation of the brand strategies

• Brand equity report

Thank You!
Appreciate your Time and Attention!