Department of Business Administration Education

CBM 121 – Course Syllabus

COURSE INFORMATION
1. Course Number : CBM 121
2. Course Name : Strategic Management
3. Course Description :
This course aims to provide the students with core concepts, framework, and analysis techniques in strategy
that will not only discuss the functional responsibilities of the business managers but also know how to make
better strategic decisions. This will also look unto at the whole process of strategic decision-making from vision,
innovating and allocating resources, to its implementation leading people through changes in the business.
4. Pre-requisite : BAHR 211
5. Co-requisite : None
6. Credit : 3.0 units Lecture
7. Class/Lab Schedule : 6 hours per week (1 term)

PROGRAM EDUCATIONAL OBJECTIVES (PEO) OF BSBA MAJOR IN HUMAN RESOURCE MANAGEMENT:

Three to five years after graduation, the BSBA – Human Resource Management graduates are expected to::
1. Assume supervisory and/or managerial responsibilities within their organization.;
2. Pursue graduate studies in business and management.; and
3. Manage a business.

ALIGNMENT OF GRADUATE ATTRIBUTES (GAS) AND PEOS TO SOS

SO A B C D E F G H I J K L M N O P Q R S T
Galing         
Graduate Gawa StudentOutcomes   (SO)        
Attributes Gawi         
SOa. Articulate and discuss the latest developments in the specific field of practice. (PQF
level 6 descriptor) Gana     
Program PEO1 orally
SOb.Effectively communicate  and in writing usingboth Englishand Filipino.
    
SOc.Work effectively and independently
Educational  in multi-disciplinary
   and multi- cultural           
PEO2
teams. (PQF level 6 descriptor)
Objectives
SOd.Act in recognition of professional, social and ethical responsibility. SOe.Preserve

and promote Filipino historical and cultural heritage.  
SOf.Describe the basicPEO3 functions of management such as planning, organizing,
leading and controlling.
SOg.Identify and describe the basic concepts that underlie each of the functional
Course
Course Outcome
Outcome (CO)

areas of business (marketing, finance, human resources management, production

and operations
COURSE management,
OUTCOMES information
(CO) OF CBM technology
121 ANDand strategic
THEIR management)
LINKS TO SO: 1. Discuss terms, concepts and models of
and employ these concepts in various business situations. strategic management used by business
Upon completion of the course, Human Resource Management
SOh.Select the proper decision-making tools to critically, analytically and creatively
students of the BSBA SO
establishments.
solve program
problems andaredrive
expected
results. to: a b c d e f g h i j
2. Conduct SWOT Analysis on the
SOi.Express clearlyDiscuss terms, effectively
and communicate conceptswithand modelsboth
stakeholders of instrategic
oral and management used by
CO 1
written forms. business establishments. business setting I I
SOj.Apply information and communication technology (ICT) skills as required by
the business
Conduct SWOT Analysis on the business setting
CO 2 environment. D
SOk.Work effectively with other stakeholders and manage conflict in the
workplace.
SOl.Organize and lead groups to plan and implement business related activities.
Upon completion
SOm.Demonstrate corporateof the course,and
citizenship Human
social Resource Management
responsibility; and students of the BSBA SO
SOn.Exercise
program highare
personal moral to:
expected and ethical standards. k l m n o p q r s t
SOo.Resolve business issues and problems, with a global perspective and particular
Discuss terms, concepts and models of strategic management used by
CO on
emphasis 1 matters confronting financial statement preparers and users, using I
their knowledge andbusiness establishments.
technical proficiency in the areas of financial accounting and
CO cost
reporting, Conductand
2 accounting SWOT Analysismanagement
management, on the business setting
accounting, auditing, D D
taxation and accounting information systems.
SOp.Conduct accounting research through independent studies of relevant
Legend:
literature and appropriate use of accounting theory and methodologies.
I = Upon
SOq.Employ attainment
technology as a businessof this
tool CO, students
in capturing willnon-
financial and have been introduced to the SO.
financial
information, generating reports and making decisions.
E = Upon attainment of this CO, students will have enabled themselves to attain the SO.
SOr.Apply knowledge and skills that will enable them to successfully respond to
D = Upon attainment of this CO, students will have demonstrated partly or fully the SO.
various types of assessments (including professional licensure and certifications).
SOs.Maintain a professional commitment to good corporate citizenship, social
responsibility and ethical practice when performing functions as a professional
accountant.
SOt.Participate in various types of employment, development activities, and
public discourses, particularly in response to the needs of the
communities. one serves.
University Vision, Mission, Philosophy, Graduate
Attributes,
Values, and Competencies Program
Program Educational
Educational Objectives
Objectives (PEO)

1. Demonstrate technical and

Vision: The University of Mindanao envisions to be a leading professional Assume supervisory
CBMglobally engaged university creating sustainable impact in
121 : Strategic Management Date Prepared: Revision No. 05 Effectivity:
and/orJanuary 2024
managerial Page 1 of 7
responsibilities
society.
November 2023 within their organization.;
Mission: The University of Mindanao seeks to provide a dynamic 2. Pursue graduate studies in business
learning environment through the highest standard of instruction, and management.; and
 Department of Business Administration Education
CBM 121 – Course Syllabus

CO AND ASSESSMENT TASK ALIGNMENT

CO Assessment Task Assessment Schedule Coverage

Theory-based Practice-based
Discuss terms, concept and models of
1 Multiple Choice First to Final
strategic management used by business - Lesson 1-9
Questions Examination
establishments.
Conduct SWOT Analysis on the Multiple Choice
2 business setting SWOT Analysis
Questions Second Examination Lesson 5-6

ASSESSMENT TASK DETAILS (THEORY-BASED)

Assessment Coverage Assessment Task Details

Schedule
First Exam Lesson 1-4 Multiple Choice You are expected to demonstrate deep knowledge on the need for strategic
Questions management as well the various strategic types and the overall strategic planning
(100% of the process. Further you shall have a thorough understanding of the theories of
exam) strategic management and its linkage to the business strategy.
Second Exam Lesson 5-6 Multiple Choice You are expected to demonstrate deep knowledge of environmental influences
Questions on Business Strategies techniques. This includes topics such as environmental
(70% of the scanning challenges, sources and methods, environmental factors and business
exam) strategies. Assess the internal environment and its variables. Discuss the
components of Business strategies and the interrelationship of the different
competitive strategies.:
Third Exam Lesson 7-9 Multiple Choice You are expected to have a deep knowledge on determining corporate strategies,
Questions organizational systems and strategic asset management. This includes topics
(100% of the such as growth strategies of corporations, Organizational structure and
exam) components, strategic assets such as intellectual property, human resource,
marketing and infrastructure.
Final Exam Lesson 1-11 Multiple Choice This assessment task is designed for you to have a comprehensive understanding
Questions of the principles, theories, key concepts, methods, techniques, processes, and
(100% of the strategies to effectively match corporate strategies with specific HR practices.
exam)

ASSESSMENT TASK DETAILS (PRACTICE -BASED)

Assessment Coverage Assessment Task Details

Schedule
Second Exam Lesson 5-6 SWOT Analysis Make a SWOT Analysis by identifying the given strengths, weaknesses a,

CBM 121 : Strategic Management Date Prepared: Revision No. 05 Effectivity: January 2024 Page 2 of 7
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 Department of Business Administration Education
CBM 121 – Course Syllabus
opportunities and Threats.
You are graded according to the following criteria:
1. Strengths pts
2. Weaknesses 5 pts
3. Opportunities 5 pts
4. Threats 5 pts

COURSE OUTLINE AND TIME FRAME

TIME
TOPICS TLA Required Readings
FRAME
Hanson,D., Backhouse,K. ,
⮚ Orientation on Classroom and University ⮚ Lecture/Discussion
Week 1 to Leaney,D., et al. ( 2022). Strategic
Week 3 Policies as well as Grading System Management: Competitiveness and
⮚ Audio Visual
Globalisation. 7th ed. Cengage
Presentation
⮚ Discussion of PEO, SO, and CO Learning Australia.
⮚ Oral Sharing on related
⮚ Lesson 1: What is Strategy and why is it topic 3G E-Learning (2023). Strategic
Important Management: World Edition.2nd
⮚ Cooperative Learning Edition. 3G E-Learning.
● Basic Concept of Strategy
⮚ Research article
● What is a Strategy reading/discourse
● What Strategy is Not

● What can Strategy Achieve

● Strategy vs. Objective

● Strategy vs. Objective: Key Differences

● Illustration of how Strategy Relates to

Objective
⮚ Lesson 2: Strategic Management: An
Overview
● Strategic Management

● Basic Strategic Management Concepts

● Balanced Scorecard in Strategic Management

● The four Perspectives and Performance

Measures
● Basic Principles that can Help

⮚ Lesson 3: The Strategic Management Process

● The Strategic Management Process

● Vision, Mission, Values

● Mission Statements

● Steps in the Strategic Management Process

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 Department of Business Administration Education
CBM 121 – Course Syllabus

● Analysis, Formulation, and Implementation

● Basic Strategic Management Process

illustrated
● How is Strategy “Made”

● How to put Strategy into Action

FIRST EXAMINATION
Week 4 Hanson,D., Backhouse,K. ,
⮚ Lesson 4: Strategic Analysis - External ⮚ Lecture/Discussion
to Leaney,D., et al. ( 2022). Strategic
Week 5 Analysis: Industry Structure, Competitive Management: Competitiveness and
⮚ Audio Visual
Forces Globalisation. 7th ed. Cengage
Presentation
● External Analysis: Industry Structure Learning Australia.
⮚ Oral Sharing on related
● Understanding differences in Industry topic 3G E-Learning (2023). Strategic
Performance: The Structure-Conduct- Management: World Edition.2nd
⮚ Research article Edition. 3G E-Learning.
Performance Model
reading/discourse
● Competitive Forces and Firms’ Strategy

● Industry Dynamics and Changes over time

● Measuring Competitive Advantage

⮚ Lesson 5: Strategic Analysis – Internal

Analysis: Resources, Capabilities, Competitive
Advantage, and Firm Performance
● Internal Analysis: Looking Inside the firm for
core competencies
● Assessment of the Firm’s Resources

● The Value Chain and activity system

● Assessment of Competition and the Firm’s

Competitiveness

⮚ Lesson 6: Strategic Planning

● What is Strategic Planning

● Benefits of Strategic Planning

● Getting Started with the Strategic Planning

● Getting the Planning Document Right

● Strategic Planning Process

● What is Strategy Map

● What a written Strategic Plan should Include

SECOND EXAMINATION
Week 6 Hanson,D., Backhouse,K. ,
⮚ Lesson 7: Business Strategy Formulation and ⮚ Lectures/Discussion
to Leaney,D., et al. (2022). Strategic
Week 7 Business Analytics for Strategic Decision Board work Management: Competitiveness and
● Four Levels of Strategy-Making and the Types ⮚ Audio Visual Globalisation. 7th ed. Cengage
Learning Australia.
of Strategic Alternatives Presentation
● Forces that shape Business Strategy ⮚ Problem Solving 3G E-Learning (2023). Strategic
Instruction Management: World Edition.2nd
● Essence of Successful Strategy and Thinking Edition. 3G E-Learning.
Strategically ⮚ Research article

CBM 121 : Strategic Management Date Prepared: Revision No. 05 Effectivity: January 2024 Page 4 of 7
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 Department of Business Administration Education
CBM 121 – Course Syllabus
reading/discourse
● The essence of successful Strategies

● Thinking Strategically

● Business Strategies for Growth

● The perils of growth

● Current Issues and Concerns affecting

Business Strategy
● Key Question relative to the assessment of the
Firm’s Strategy for growth

⮚ Lesson 8: Strategy Implementation –

Implementing Business Strategy
● How to organize for competitive Advantage

● The Key elements of Organizational Structure

● Mechanistic vs. Organic Organizations

● The building blocks for Organizational

Structure
● Matching Strategy and Structure

● Organizational Implementation Process

● Using Organizational Structure with various

Business Strategies
● Pointers in Leading Change

● Techniques in addressing Organizational

Change
● Key Question to assess success in
implementing Organizational Change
THIRD EXAMINATION
Week 8 Hanson,D., Backhouse,K. ,
⮚ Lesson 9: Strategic Innovation and ⮚ Lecture/Discussion
to Leaney,D., et al. ( 2022). Strategic
Week 9 Entrepreneurship Management: Competitiveness and
⮚ Audio Visual
● Understanding Innovation Globalisation. 7th ed. Cengage
Presentation Learning Australia.
● Key Questions to assess Effectiveness of ⮚ Research article
Innovation Strategy reading/discourse 3G E-Learning (2023). Strategic
Management: World Edition.2nd
● Innovation and the Industry Life Cycle Edition. 3G E-Learning.
● Strategic Entrepreneurship

● Type of Innovation

● Discontinuities: Periods of Paradigm of

Change Discontinuities
●

⮚ Lesson 10: Strategic Leadership

● Strategic Leadership

● How do you become an Effective and Ethical

Strategic Leader
● Level-5 Leadership Pyramid

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 Department of Business Administration Education
CBM 121 – Course Syllabus

● Leadership Lessons in an Era of Volatility and

Change
● Key Questions to assess Leadership Capability
by an Individual
● Timeless Lessons for the Next Generation
Business Strategists
FINAL EXAMINATION
TEXTBOOK

Cabrera, M. E.B, Cabrera, G. A. B, Cabrera, B. A. B. (2022). Strategic Management: Concepts and Applications. GIC Enterprises &
Co., Inc.

REFERENCES

3G E-Learning (2023). Strategic Management: World Edition.2nd Edition. 3G E-Learning.

Hanson,D., Backhouse,K. , Leaney,D., et al. ( 2022). Strategic Management: Competitiveness and Globalisation. 7th ed.
Cengage Learning Australia.

ASSESSMENT AND FEEDBACK PLAN

Course Outcomes/Weight
Assessment Task Feedback Method
1 2
Quiz ✓ ✓ LMS
LMS Activity ✓ ✓ LMS
Homework ✓ ✓ LMS
Recitation ✓ ✓ In-person
MCQ 20% (Exam 1,3) 10% (Exam 2) In-person
Comprehensive Exam 40% (Exam 4) - In-person
*Base-15 grading system

POLICIES AND GUIDELINES

1. Cheating, plagiarism, and all forms of academic dishonesty are expressly forbidden in this course and by the
university’s Policy on Academic Integrity. Examples of such violations include but are not limited to:
a. collusion, purchasing, or commissioning an assessment task/research paper;
b. copying verbatim from a research article/book/journal/etc.;
c. copying verbatim from generative AI, such as ChatGPT;
d. falsifying or inventing any information, data, or citation; and
e. false representation.
2. Base-15 grading policy should be observed. Students who obtained failing scores in major examinations are
recommended to attend tutorial classes or any intervention program; and
3. For other policies and guidelines, refer to Student Handbook.

Prepared by: References Reviewed by:

RAIZA MAE C. NARCISO, PhD, CHRA CLARISSA R. DONAYRE, MSLS

Chief, Learning and Information Center

Reviewed by: Recommending approval:

LUCELA B. REGIDOR, PhD GINA FE G. ISRAEL, EdD

Assistant Dean – Zone 1 Dean of College

Approved by:

CBM 121 : Strategic Management Date Prepared: Revision No. 05 Effectivity: January 2024 Page 6 of 7
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 Department of Business Administration Education
CBM 121 – Course Syllabus
PEDRITO M. CASTILLO, EdD
AVP, Learning Innovation and Design

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November 2023