Topic: Samsung’s Distribution

channels for B2B & B2C

Presenter: Yogobrata
Roy
WHAT IS A MARKETING CHANNEL?
 This is a set of interdependent organizations
involved in the process of making a product or
service available for use or consumption
TYPES OF INTERMEDIARIES
 Distributors / Wholesalers
 Sub Dealers
 Brand Shop
 Retailers
ADDING CHANNELS
Advantages
 Increased market coverage

 Lower channel costs

 More customised selling

Disadvantages
 Increases selling costs

 Increases channel control

 Breeds channel conflict

Consumer (B2C)
i) One level channel:
Customers
Company Brand Shop
warehouse

Company Direct Dealers

Customers
warehouse

ii) Two level channel:

Customers
Company Distributors Sub Dealers
warehouse
Benefit received by the customer, company
and the channel partners:

Source: http://www.samsung.com/in/aboutsamsung/globalprocurement/globalprocurement.html
MAJOR PLAYERS IN LAPTOP MARKET

 HP
 Acer
 Dell
 Sony
 IBM
EVIDENCE OF NON-TRADITIONAL CHANNEL STRUCTURE THAT SAMSUNG USING

 Customized Product

 Direct Mail
RECOMMENDATION
 Provide or educate all the distribution channels to
be more competent about the company products.
Strongly recommending towards rural areas
 Should implement a fixed margin and control on
final price charge to the customer by seller.