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New York Fashion Week

February 13th thru 20th, 2009

-SPONSORSHIP PROPOSAL-
Dear Sponsor,

As we commemorate our 2nd Anniversary, we seek your company’s sponsorship for Designers for
Darfur, an organization committed to using our talents and voices on behalf of the silenced people
of Darfur.

Designers for Darfur in association with the Projects Gallery will present “DESIGNERS & ARTISTS
FOR DARFUR” a collaborative fashion and art exhibition highlighting the industry’s premier and
emerging fashion designers and artists. The mission of this event is to raise awareness and funds
on behalf of the Save Darfur Coalition as they move forward in their efforts to assist the victims
and refugees of Darfur. The exhibition will run from February 13th thru 20th, 2009 during the
fashion industry’s most visible event, New York Fashion Week. The exhibition will be capped off
with a Closing Ceremony and Auction to be held on February 20th, 2009.

As a sponsor of the DESIGNERS & ARTISTS FOR DARFUR exhibition your company will have the
unique branding opportunity to promote your product and services to the fashion and art
industries’ elite as well as the world’s most influential decision and taste makers. Sponsorship
benefits include extensive press coverage, prominent name and product placement throughout the
event, program book advertisements, sample product distribution, inclusion in press releases to be
sent globally, and massive internet marketing. Most importantly, you will be supplied with the
opportunity of sending a resounding message that your organization is playing an active role in
ending the crisis in Darfur.

MORE ABOUT Designers For Darfur

Designers For Darfur was founded in 2006 by designer Malcolm Harris (Mal Sirrah, Inc.) and co-
chaired by model/heiress Lydia Hearst. In association with Fashion Television and the Save Darfur
Coalition, Designers For Darfur was launched via an unprecedented charity fashion show held on
February 9, 2007 at the Roseland Ballroom in New York City. Designers For Darfur now
represents hundreds of international designers and the wider fashion community collectively
banding together to show their commitment and solidarity towards ending the atrocities currently
taking place in Darfur.

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MORE ABOUT New York Fashion Week

For the past thirteen years, New York City has hosted New York Fashion Week an event that was
originally created with a mission to organize, centralize and modernize the American (Fashion)
Collections and provide a platform for American fashion designers to become major players in the
global fashion business.

New York Fashion Week now attracts a record number of global industry executives, national and
international press as well as celebrities and high-profile individuals from every corner of the
globe. This biannual event generates and garners thousands of articles and hundreds of hours of
television coverage.

DESIGNERS & ARTISTS FOR DARFUR” ‹ 3 › Sponsorship Proposal


MORE ABOUT the Save Darfur Coalition and the Crisis in Darfur

Around the country and across the globe, the Save Darfur Coalition is inspiring action, raising
awareness and speaking truth to power on behalf of the people of Darfur. Working with world
leaders, we are demanding an end to the genocide, and our efforts are getting results.

Save Darfur Coalition utilizes media outreach, public education, targeted coalition building
and grassroots mobilization to persuade policymakers and other decision-makers in the
United States and abroad in an effort to help and save the people of Darfur.

According to recent estimates, at least 400,000 people have died in Darfur since the genocide began in
February of 2003. It is impossible to know what the final number will be, as unfortunately the genocide is
still taking place today. What is known is that there are approximately 3.5 million men, women and
children in the western Darfur region of Sudan trying to survive the Sudanese government-sponsored
campaign of violence and forced starvation.

These innocent victims are essentially on life support, their continued existence dependent on U.S. and
international humanitarian aid and the presence of African Union peacekeepers. Despite the best efforts
of the under-funded and under-manned African Union peacekeeping force, attacks have increased in
recent months, leading to tens of thousands of new arrivals at refugee camps in Darfur and across the
border in Chad.

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For this amazing exhibition DESIGNERS & ARTISTS FOR DARFUR will
feature one of kind creations by the fashion and art industries’ leading and
emerging fashion designers and artists. Each installation will be
symbolically created to express the designer/artist’s own personal vision
as it relates to the current crisis taking place in Darfur. This week long
exhibition will be capped off by a Closing Ceremony and Auction taking
place on Friday, February 20th, 2009. This exhibition and closing
ceremony will be attended by the art, fashion and entertainment industries’
elite as well the world’s most influential decision and taste makers. All
funds raised will go to benefit the Save Darfur Coalition.

DESIGNERS & ARTISTS FOR DARFUR” ‹ 5 › Sponsorship Proposal


Event Details:
EXHIBITION DATES : February 13th – 20th, 2009

CLOSING CEREMONY : February 20th, 2009 at 7:30 p.m.

VENUE/LOCATION : Projects Gallery, New York City

Demographic Profile : Targeted to Adults 18-49, HHI 85K++, elite international


business owners and developers, tastemakers, entertainers,
celebrities, political opinion leaders, fashionistas, etc.; all
of whom have an earnest interest in social, cultural and
humanitarian advancements.

Management : Malcolm Harris (Designers for Darfur), Founder


Colleen Connor (COO Save Darfur Coalition) Advisor
Courtney Lukitsch (Gotham P.R.) Publicist
Nicola Vassel (Deitch Gallery) Gallery Director
Mary Alice Stephenson (Fashion Curator) MAS, Inc.

Committee Members : Josh Lucas


Russell Simmons
Nina Clemente
Amanda Hearst
Michelle Rodriguez
Holly Dunlap

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Media Support:
The New York Times, The Washington Post, The International Herald Tribune, Vogue (U.S., Paris,
Italy, Spain, Japan), Elle (US, Paris, Italy, Spain, Japan), Harper’s Bazaar (US, Britain), Marie
Claire Cosmopolitan, Allure, Vanity Fair, People Magazine, InStyle, Jane, Lucky Magazine, Shop
Etc., O Magazine; Cosmogirl, Ellegirl, Teen Vogue, Teen People, Forbes, INC., TIME and many,
many more…

Promotional activities/plans:
 TELEVISION ADVERTISING: In connection with Designers For Darfur’s ongoing
association with various news and media outlets, DESIGNERS & ARTISTS FOR
DARFUR will benefit from strategic advertisement via national and international news
casts, online media, daily entertainment shows, and cable broadcasting channels
beginning approximately two weeks prior to the event as well as during the scheduled
“fashion week” of February 13th – 20th, 2008.

 ELECTRONIC EMAIL CAMPAIGN: Designers For Darfur will carry out its own email
campaign to a database of elite and exclusive invitees. Designers For Darfur will also
benefit from the Save Darfur Coalition’s database of over 4,000,000 international
consumers and decision makers.

 ADVERTISEMENT: Designers For Darfur will benefit from the strategic on-line
advertisement as well as industry newspapers and magazine rolling out two to four
weeks prior to the event.

 COMPANY WEBSITES: Designers For Darfur will vigorously promote the scheduled
event via their own website as well as benefit from the marketing campaign attached
to the Project Gallery and the Save Darfur Coalition websites respectively.

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CORPORATE SPONSORSHIP BENEFITS
There are many partnering and sponsorship opportunities ranging from $150,000 to $25,000.
DESIGNERS & ARTISTS FOR DARFUR’s event sponsors will receive benefits/entitlements as
outlined in the following sponsorship categories:

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PRESENTING Sponsor: $150,000
 Corporate identification as the Presenting Sponsor on invitation, all printed materials and
web-casts

 Category and product exclusivity

 Inclusion in all main media exposure such as television, online or printed material related
to promotion

 Corporate name or logo will receive first placement on all signage displayed at event

 Branding opportunity to distribute promotional company “giveaways” in event gift bags to


be handed out at the event

 Logos on DVD’s of the closing ceremony

 Photo Ops with Designers, Artists and selected celebrity guests

 Twenty (20) Prime guest list invites to the exhibition and closing ceremony

 Premium placement of one full page advertisement in the Program book to be distributed
to guests attending the exhibition and closing ceremony - Premium placement shall
include BACK COVER, INSIDE BACK COVER, INSIDE FRONT COVER, or two-page
advertisement

 Opportunity for sponsor to run thirty (:30) second advertisement on LCD screens (thus
allowing sponsor to enhance key marketing communication message)

 Special recognition as Presenting Sponsor during closing ceremony speech

 Sponsor questionnaire to be included in survey to be conducted via Designers For Darfur’s


website

 Provide networking opportunities with other co-sponsors

 V.I.P. Lounge dedicated to sponsor’s invited guest with company signage

In addition, your company logo and link will be placed on the Designers For Darfur’s web site
for a minimum period of twelve months.

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TITLE Sponsor: $100,000

 Corporate identification as the Title Sponsor on invitation, all printed materials and web-
casts

 Category and product exclusivity

 Inclusion in all main media exposure such as television, online or printed materials related
to promotion of the exhibition

 Branding opportunity to distribute promotional company “giveaways” in event gift bags to


be handed out at the closing ceremony

 Corporate name or logo will receive secondary placement on all signage displayed at
event

 Logos on DVD’s of the closing ceremony

 Photo Ops with Designers, Artists and selected celebrity guests

 Fifteen (15) Prime guest list invites to the exhibition and closing ceremony

 Placement of one full page color advertisement in the Program book to be distributed to
guests attending the exhibition and closing ceremony

 Opportunity for sponsor to run fifteen (:15) second advertisement on LCD screens during
the closing ceremony (thus allowing sponsor to enhance key marketing communication
message)

 Provide networking opportunities with other co-sponsors

 V.I.P. Lounge dedicated to sponsor’s invited guest with company signage

In addition, your company logo and link will be placed on the Designers For Darfur’s web site
for a minimum period of six months.

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MAJOR Sponsor: $75,000
 Corporate identification as the Major Sponsor on invitation, all printed materials and web-
casts

 Category and product exclusivity

 Branding opportunity to distribute promotional company “giveaways” in event gift bags to


be handed out at the closing ceremony

 Corporate name or logo will receive placement on selected signage displayed at event

 Listing as sponsor on selected print materials and web-casts

 Logos on DVD’s of the closing ceremony

 Photo Ops with Designers, Artists and selected celebrity guests

 Ten (10) Prime guest list invites to the exhibition and closing ceremony

 Placement in the program book to be distributed to guests attending the exhibition and
closing ceremony

 Provide networking opportunities with other co-sponsors

 VIP Lounge dedicated to sponsor’s invited guest with company signage

In addition, your company logo and link will be placed on the Designers For Darfur’s web site
for a minimum period of three months.

CONTRIBUTING Sponsor: $50,000

 Corporate identification as the Contributing Sponsor on invitation, all printed materials


and web-casts

 Branding opportunity to distribute promotional company “giveaways” in event gift bags to


be handed out at the closing ceremony

 Listing as sponsor on selected printed materials and web-casts

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Contributing Sponsor Benefits (cont’d)

 Logos on DVD’s of the show after the event.

 Four (4) Prime guest list invites to the exhibition and closing ceremony

 Placement in the Program book to be distributed to guests attending the exhibition and
closing ceremony

 Provide networking opportunities with other co-sponsors

In addition, your company logo will be placed on the Designers For Darfur’s web site for a
minimum period of two months.

PATRON Sponsor: $25,000


 Branding opportunity to distribute promotional company “giveaways” in event gift bags to
be handed out at the event.

 Listing as sponsor on selected print materials and web-casts.

 Two (2) Prime guest list invites to the exhibition and closing ceremony

 Provide networking opportunities with other co-sponsors

In addition, your company logo will be placed on the Designers For Darfur’s web site for a
minimum period of one month.

PREVIOUS MAJOR SPONSORS:

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In conclusion, as a sponsor of Designers For Darfur’s presentation, “DESIGNERS & ARTISTS FOR
DARFUR” your company will have the unique branding opportunity to promote your product and
services to the fashion, art and entertainment industry’s elite as well as the world’s most influential
tastemakers. As noted above, sponsorship benefits include extensive press coverage, prominent
name and product placement throughout the event, program book advertisements, sample
product distribution, inclusion in international press releases, targeted industry surveys, massive
internet marketing campaigns, as well as resounding message that your organization is playing an
active role in ending the genocide taking place in Darfur.

CONTACT:
After your perusal and consideration of the above, please contact the undersigned so that we may
choose and/or customize the best possible benefits package necessary to maximize your
company’s sponsorship goals.

Sincerely,

Alia Galal
Sponsorship Coordinator
Tel: 212-252-3909 (ext 13)
Email: sponsorship@designersfordarfur.com

ATTACHMENTS:
Myspace : http://www.myspace.com/DesignersForDarfur
YouTube: http://www.youtube.com/DesignersForDarfur
Websites: http://DesignersForDarfur.com, http://www.savedarfur.org

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GARNERED PRESS TO DATE:

Avenue (Jan ‘07/Mar ‘08) MTV News (Feb ‘07/ Feb ‘08)
Quest (Jan ‘07/April ‘08) BBC News (Feb.12th, ‘07)
New York Daily News (Jan ’07/Mar 08) CNN w/Anderson Cooper (Feb.12, ‘07)
New York Daily News (Jan ‘07/May 08) ABC News (Feb.12th, ‘07)
New York Post (Jan ‘07/Dec 08/May’08) AM New York (Feb.12th, ‘07)
Quest (Feb ’07 / Dec ‘07) FashionIndie.com (Feb, ‘07/ Feb ‘08)
New York Daily News (May ’08)) About.com (Feb.13th, ‘07)
New York Sun (Feb, ’07 / Mar ’08)) NBC Today Show (Feb.13th, ‘07)
Style.com (Feb.2nd, ‘07) New York Daily News (Feb.14th, ‘07)
New York Post (Feb.2nd, ‘07) The Bosh. (Feb.14th, ‘07)
New York Post (Feb.4th, ‘07) The Intl Heral Tribune (Feb 14th ’07)
New York Daily News Online (Feb.4th, ‘07) FabSugar.com (Feb.15th, ‘07)
New York Daily News Online (Feb.5th, ‘07) Charlotte Observer (Feb.15th, ‘07)
The Intl Herald Tribune (Feb’07/May ’08)) ZooZoom (Feb.15th, ‘07)
MetroUK (Feb.6th, ‘07/April 08)) Village Voice (Feb.16th, ‘07)
New York Post Online (Feb ’07 / Feb’08) Dan’s Papers (Feb.16th, ‘07)
Hamptons.com (Feb ’07 / Dec ‘08) Fox 5 News (Feb.17th, 2006)
Kansas City Star (Feb ‘07/April ‘08) Chicago Tribune (Feb.18th, ‘07)
AM New York (Feb ‘07/Feb ‘08) Netscape Celebrities (Feb.20th, ‘07)
Fashion Wire Daily (Feb ’07 /Feb ’08) PumaTalk.com (Feb.21st, ‘07)
Radar Magazine online (Feb ‘07/Aug ‘07) Hamptons.com (Feb.22nd, ‘07)
The New York Times (Feb ’07 / Dec ‘07)) Black Tie International (Feb.22nd.’07)
ABC News (Feb ’07 / May 08) Fashion Ledge (Feb.23rd, ‘07)
Newsday ( Feb ’07 / April ’08)) New York Social Diary (Feb.23rd, ‘07)
Newsday (Feb ’07 / Dec ’07 / Apr 08) Fashion Ledge (Feb.23rd, ‘07)
Fashion Wire Daily (Feb ‘08) NBC Local 2 News (Feb.25th, ‘07)
The Daily (Feb ’07 / Aug 08) Tulsa World (Feb.27th, ‘07)
Times Herald-Record (Feb ’07 / Feb ‘08) Quest (March Issue ‘07)
Newsday (Feb ’07 / Aug ’08) Radar Magazine (March Issue)
R News Midday (Feb.9th, ‘07) Palm Beach Society (March‘07)
Black Tie Intl Magazine (Feb ‘07) Palm Beach Society (March ‘07)
NY 1 News (Feb 07 / Aug 07 / Feb 08) Dopod Fashion.com (March 2nd, ‘07)
Newsday (Feb ’07 / Mar ‘07) OK! Weekly (March 5th, ‘07)
R News Midday (Feb.11th, ‘07) New York Magazine (March 7th, ‘07)
Your News Now (Feb.11th, ‘07) QVC Channel (March 7th , “07)
Entertainment Tonight (Feb 12th , 07) Gotham (April Issue ‘07)
Extra TV (Feb 12th, 07) LA Confidential (April ‘07)
Inside Edition (February 12th, ’07) Ocean Drive magazine (March issue)
People Magazine (Feb 12th ’07) Vanity Fair (May Issue ‘07)
News & Observer (Feb ’07 / Dec 07)
US Weekly (Feb ’07)

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OTHER PRESS:

Entertainment Weekly Retronited.com Netscape-Celebrities


New York Magazine Hollywood Snark Reminderband News
TMZ.com Styleikon.com Egotastic
Access Hollywood.com News-holic.com TheNews20.com
All Headline News Celebritypro.com Gwyneth Paltrow News
FoxNews.com Stylehive.com Yahoo News
News24.com Plusproduction.com TeamSugar.com
Jossip.com MEandEU.com Fametastic.com
Bosh.com Life Style Extra.com Monsters&Critics.com
The Gossip Girls Music and Artist News Catwalk Queen
Lipstick.com Update The Star Blog
Mpdclick.com Think Fashion.com

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DESIGNERS FOR DARFUR

Alice & Olivia Heatherette Naeem Khan


Alison Mezey Hollywould Nancy Gonzalez
Alvin Valley Issa Nanette Lepore
Anait Bian J. Mendel Neil Beiff
Anand Jon Jackie Rogers Nicole Miller
Baby Phat Jason Wu Perry Ellis
BCBG Max Azria Jenni Kayne Phat Farm
Bonnie Young Jeremy Lang Phillip Lim
Carlos Miele Jeremy Scott Phillip and David Blond
Carmen Marc Valvo Jill Stuart Rachel Roy
Catherine Malandrino Joanna Mastroianni Romain Kapadia
Chado Ralph Rucci John Bartlett Romona Keveza
Charlotte Ronson Joseph Abboud Salviati
Chris Aire Judith Leiber Senna Fernandes
Chris Benz Julie Haus Shannon Stokes
Costume National Keita Maruyama Skaparinn
Custo Barcelona L.A.M.B. Steve Madden
DDC Lab Lu Jewelry Sue Wong
Derercuny Luca Luca Tadashi
Donna Karan Luella Bartley Tevrow + Chase
Domenico Vacca Lyn Devon Tori Nichel
Edun Maggie Norris Couture Tracy Reese
Elisa Jiminez Mal Sirrah Tuleh
Erickson Beamon Malo Y&Kei
Erin Fetherston Marc Bouwer Zang Toi
Frank Tropiano Mary Ping Zero Maria Cornejo
Gustavo Arango Mike & Chris
Hanii Y. Michael Kors … and more

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Lydia Hearst Anait Bain Fabiola Beracasa Steve Madden

Malcolm Harris & Lydia Hearst M. G. Klein, G. Lewin, J. Mastrioanni

Michelle Rodriguez/A. Jon Melissa Berkelhammer Allison Minton / A. Wraith

DESIGNERS & ARTISTS FOR DARFUR” ‹ 2 › Sponsorship Proposal

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